Episodios

  • You Don't Need More Leads
    Apr 29 2025

    In this episode of Freedom to Exit, Lani Dickinson drops a powerful truth:

    You don’t need more leads—you need better follow-up.

    Lani reveals why most businesses are leaking leads (and cash) they already paid to generate. She shares how slow or missed follow-up destroys not just your current revenue but your future exit valuation. Plus, she explains why AI and automation are no longer optional if you want to scale, sell, or step back from your business without losing momentum.

    What You’ll Learn:

    • Why your team is ghosting leads—and shrinking your exit multiple
    • How buyers evaluate your sales process when deciding what your business is worth
    • Critical statistics that prove speed-to-lead is everything
    • How automation boosts your revenue and makes your business sellable
    • Real examples of AI catching leads (and closing deals) at 2am while competitors sleep

    If your goal is time freedom, location freedom, or a bigger check when you exit—you can’t afford to miss this.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    11 m
  • Boost Your Business Sale: The Secret of Competitive Advantage
    Mar 25 2025

    What makes one business sell for 3x earnings… and another for 10x?

    It’s not just profit—it’s positioning.

    In this episode of Freedom to Exit, Lani Dickinson uncovers the hidden force behind high-value exits: competitive advantage. Whether it's brand strength, pricing power, unique processes, or customer loyalty—your edge is what buyers will pay more for.

    If your business looks like every other company in your industry, you’ll get lowball offers. But if you’ve built something that stands out? That’s when buyers start competing for you.

    What You’ll Learn:
    • Why buyers pay more for businesses with strong brands
    • The four competitive advantages that drive higher valuations
    • How to increase profitability, reduce customer acquisition cost, and attract multiple offers
    • Why a strong online presence directly impacts your exit
    • Free tools to help you assess and improve your brand strength today

    Don’t guess what your business is worth—build a business buyers chase.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    6 m
  • Key Man Risk: Your Business's Silent Killer
    Mar 18 2025

    You might have revenue. You might have buyers. But if your business depends on you—or one key employee—to function, it’s not sellable.

    In this episode of Freedom to Exit, Lani Dickinson reveals the hidden risk that quietly kills more business deals than most owners realize: key man risk.

    Buyers don’t just want profit—they want stability. And if they think your company would collapse without a single person? They’ll walk… or slash your offer.

    What You’ll Learn:
    • What key man risk is—and why it kills deals
    • How to reduce dependency on yourself or one key employee
    • The role of key person insurance and how to structure it
    • How retention bonuses can keep top talent after a sale
    • Steps you can take now to create long-term team and revenue stability

    You can’t remove yourself from your business—or sell it—until it runs without you.

    This episode gives you the roadmap to make that happen.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    5 m
  • Avoiding Deal Breakers: Make Your Business Sale-Ready
    Mar 11 2025

    Most deals don’t fall apart in negotiation—they fall apart in due diligence.

    In this episode of Freedom to Exit, Lani Dickinson exposes the top deal killers that derail business sales at the last minute—and shares exactly what you can do now to make your business sale-ready, long before buyers ever get involved.

    From messy financials to key-person risk to environmental liabilities, these hidden issues cost sellers millions (and sometimes cause deals to fall through entirely). But with the right preparation, you can remove risk, speed up the sale process, and protect the value you’ve built.

    What You’ll Learn:
    • Why 30–50% of businesses fail to sell during due diligence
    • The most common reasons buyers back out at the last second
    • Real stories of deals that collapsed (and how they could’ve been avoided)
    • How to identify and fix financial, operational, and legal red flags
    • Why clean books, proper licensing, and diversified revenue are non-negotiable

    If you think your business is ready to sell because it’s profitable—you’re missing the bigger picture.

    This episode will help you protect your deal before it’s ever on the table.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    7 m
  • Why Your Team is Killing Your Exit (And How to Fix It with the Right Hires)
    Mar 4 2025

    A powerful offer. A growing client base. A strong revenue stream.

    None of it matters if your team is the reason your business can't scale—or sell.

    In this episode of Freedom to Exit, Lani Dickinson unpacks why the wrong hires might be the biggest threat to your exit strategy… and how the right ones can completely change your outcome.

    You'll hear how one business owner nearly lost a $30 million deal because of one wrong person—and how strategic, specialized hiring turned the entire business around.

    What You’ll Learn:
    • Why generalist hires can create chaos and kill efficiency
    • How specialized team members boost business value and buyer interest
    • Signs your current team may be capping your growth
    • The connection between operational stability and exit multiples
    • Real examples of companies that transformed by hiring the right people

    If you want to step back from the daily grind, grow sustainably, and attract buyers who pay top dollar, it starts with who’s on your team.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    7 m
  • The EBITDA Whisperer: Boosting Your Business Valuation
    Feb 25 2025

    You don’t get paid for revenue. You get paid for profit.

    In this episode of Freedom to Exit, Lani Dickinson breaks down the financial fundamentals behind a high-value exit—and why EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is one of the most important numbers buyers care about.

    Lani shares real-world examples of business owners who struggled to attract offers… until they shifted their focus from top-line growth to bottom-line profitability—and watched their exit multiples climb.

    What You’ll Learn:
    • What EBITDA actually is—and why it matters to buyers
    • How to uncover and fix hidden inefficiencies in your business
    • Why buyers walk away from high-revenue, low-margin businesses
    • The changes that took one business from $1M to $4M in profit in just 12 months
    • Simple strategies to clean up your financials and boost your company’s value

    If you want to exit for the number you actually deserve, you have to prove your business can generate real, sustainable profit—without you at the center of it. This episode shows you how.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    9 m
  • Escape the Sales Grind: Build a Business That Runs Without You
    Feb 18 2025

    If your business still depends on you to close every deal, chase leads, and follow up with prospects, you don’t have a business—you have a sales job. And worse? That kind of business is nearly impossible to sell.

    In this episode of Freedom to Exit, Lani Dickinson breaks down exactly how to escape the sales grind and build a scalable, sellable business that runs without you.

    What You’ll Learn in This Episode:


    • Why relying on manual sales is keeping you trapped in your business
    • How to use AI and automation to qualify leads, follow up, and close deals
    • The "Prison Break Formula" for turning your business into a self-sustaining asset
    • Real-world examples of businesses that removed themselves from sales—and grew their revenue while working less

    The truth is, buyers pay more for businesses with repeatable, predictable sales systems. If you ever want to sell—or just want your business to run without you—it’s time to build a selling system that doesn’t rely on you showing up every day.

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    7 m
  • Why Founders Need a Number Two to Thrive with Jhana Li
    Feb 11 2025

    In this episode, we sit down with operations expert Jhana Li to discuss the crucial role of effective operations in business growth and successful exits.

    Jhana shares her insights on how founders can overcome common operational bottlenecks, the importance of hiring the right number two, and the transformational journey that CEOs must undertake to truly let go and thrive.

    Tune in for valuable strategies to optimize your business and prepare for a successful exit!

    ---

    Enjoyed this episode?

    Subscribe to Freedom to Exit for more insights on building a scalable, sellable business that buyers compete for.

    Free Resources to Go Further:

    📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

    📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

    📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

    Connect with Lani Dickinson:

    📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

    📌 Facebook: https://www.facebook.com/laniadickinson

    Need expert guidance on your exit?

    Visit https://stealthfreedomtoexit.com

    Connect with Jhana Li:

    📌 Instagram: https://www.instagram.com/thejhanali/

    📌 Facebook: https://www.facebook.com/thejhanali

    📌 LinkedIn: https://www.linkedin.com/in/jhana-li/

    📌 YouTube: https://www.youtube.com/@theJhanaLi

    📌 Website: https://spyglassops.com

    If you got value from this episode, leave a review—it helps more business owners find the show!

    Más Menos
    29 m
adbl_web_global_use_to_activate_webcro768_stickypopup