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Freedom To Exit

Freedom To Exit

De: Lani Dickinson
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Freedom to Exit helps small business owners turn buyers into beggars by building sustainable, scalable, and sellable businesses—while avoiding earn-outs, seller financing, and discounted exits. Hosted by Lani Dickinson, this podcast is for entrepreneurs who want to build a business that runs without them and sells on their terms. Most businesses never sell. Why? Because they weren’t built to be sellable. Whether your goal is time and location freedom or a profitable exit, the steps are the same: - Designing a scalable, self-sustaining company - Building predictable, repeatable revenue - Structuring your business to attract the right buyers - Avoiding seller financing, earn-outs, and bad deals - Understanding how buyers structure deals so you can negotiate from strength Each week, Lani breaks down the realities of exiting a business, shares insights from top entrepreneurs and buyers, and gives you the tools to maximize your company’s value before you even think about selling. If you want to own a business that works for you—not the other way around—Freedom to Exit will show you exactly how to get there.Copyright 2025 Lani Dickinson Economía Gestión y Liderazgo Liderazgo
Episodios
  • Elevate Your Google Profile: Tips for Attracting More Customers

    Elevate Your Google Profile: Tips for Attracting More Customers
    Sep 1 2025

    Your Google listing is more than a digital business card—it’s your most underutilized marketing asset. In this episode, Lani and Jeana dig into the real power behind your Google Business Profile (GBP): why most business owners are using it wrong, what to fix today, and how to make it your highest-converting source of leads without spending a dime on ads.

    If you're still relying on word of mouth or chasing leads that never close, it's time to make Google do the heavy lifting.

    What You’ll Learn:

    • The #1 mistake most people make with their Google listing
    • How the “map pack” works and why it’s your ticket to free visibility
    • What info Google needs to trust your profile (and rank it higher)
    • Why automation makes or breaks your review strategy
    • Tools to collect 100+ great reviews with less than 5 minutes of effort
    • What to post on your listing to keep it active and converting

    📌 Instagram: @stealthfreedomtoexit

    📌 Facebook: Lani Dickinson

    📩 Email: info@stealthfreedomtoexit.com

    🌐 Website: stealthfreedomtoexit.com
    Más Menos
    20 m
  • Google Business Profile: From Map Pin to Money Magnet

    Google Business Profile: From Map Pin to Money Magnet
    Aug 18 2025

    Your Google listing is more than a digital business card—it’s your most underutilized marketing asset. In this episode, Lani and Jeana dig into the real power behind your Google Business Profile (GBP): why most business owners are using it wrong, what to fix today, and how to make it your highest-converting source of leads without spending a dime on ads.

    If you're still relying on word of mouth or chasing leads that never close, it's time to make Google do the heavy lifting.

    What You’ll Learn:

    • The #1 mistake most people make with their Google listing
    • How the “map pack” works and why it’s your ticket to free visibility
    • What info Google needs to trust your profile (and rank it higher)
    • Why automation makes or breaks your review strategy
    • Tools to collect 100+ great reviews with less than 5 minutes of effort
    • What to post on your listing to keep it active and converting

    📌 Instagram: @stealthfreedomtoexit

    📌 Facebook: Lani Dickinson

    📩 Email: info@stealthfreedomtoexit.com

    🌐 Website: stealthfreedomtoexit.com
    Más Menos
    20 m
  • I Tried That and It Didn’t Work: The Real Reason Your Systems Fail

    I Tried That and It Didn’t Work: The Real Reason Your Systems Fail
    Aug 4 2025

    Ever signed up for a shiny new tool—like online scheduling, a missed-call text back, or even Facebook ads—only to say later: “I tried that and it didn’t work”?

    You’re not alone. Most home service pros are only using about 10% of what’s possible with the systems they buy. The result? Frustration, wasted money, and no real change in the business.

    In this episode, Lani and Jeana break down the truth about why systems fail—and how to actually connect the dots so your business can scale. You’ll learn how to stop blaming yourself, stop falling for “bro marketer” quick fixes, and finally build a setup that works for you (not against you).

    What You’ll Learn
    • Why “it didn’t work” usually isn’t your fault
    • The hidden gaps that keep most pros stuck at 10% capacity
    • Why Facebook ads aren’t a magic bullet (and what to fix first)
    • What a full lift automation stack actually looks like
    • How to build smarter, one piece at a time, without overwhelm

    📌 Instagram: @stealthfreedomtoexit

    📌 Facebook: Lani Dickinson

    📩 Email: info@stealthfreedomtoexit.com

    🌐 Website: stealthfreedomtoexit.com
    Más Menos
    14 m
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