Are you attracting the right customers for your business, or are you stuck in a cycle of working long hours for clients who aren’t the right fit? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Marama Carmichael, CEO of Oracle Tree, to uncover why so many business owners struggle to find their ideal customers—and how to fix it. If you’re tired of feeling like your marketing efforts aren’t working or that your business has drifted away from your original vision, this episode is packed with actionable insights to help you turn things around.

Marama shares how many entrepreneurs unknowingly create what she calls a Frankenstein business—taking on any client that comes their way, working unsustainable hours, and losing sight of their purpose. She explains why defining your ideal customer is critical for business success and breaks down practical strategies using her Marketing Tree framework. From clarifying your messaging to choosing the right marketing channels, Marama provides a step-by-step approach to help business owners attract high-quality clients and build a brand that truly resonates.

By the end of this episode, you’ll learn how to refine your marketing strategy, avoid common mistakes that waste time and money, and create a business that supports your goals—rather than one that drains your energy. If you're ready to take control of your marketing and build a business that aligns with your vision, this is an episode you won’t want to miss!

Marama Carmichael is an industry-leading business growth consultant, digital strategist, mentor and author.

As CEO of Oracle Tree an award winning digital marketing agency and with over 25 years of experience in business, she knows what it takes to build digital strategies that convert.

She is dedicated to helping business owners work smarter (not harder!) to reach ambitious growth milestones and tackle business obstacles head-on. She is highly skilled at helping people get to the core of what is important to them and tap into their own set of unique talents and natural strengths to leverage them for growth. Professionally, she is driven by her passion to help the world prosper through giving back. She is the author of Amazon Best Seller : "Fixing Frankenstein - How to take the monster out of running our small business"

Marama lives on the Gold Coast in QLD Australia, and in her free time loves latin dance and, of course, the beach.

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Website www.oracletree.com
Free lunchtime workshops
Oracle Tree resources
Get Marama's book Fixing Frankenstein - How to take the monster out of running our small business

https://thebusinessbehindyourbusiness.com/

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