Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and rethinking lead generation to stay visible and thrive with Bill Rice! This week, episode 97 of the FiredUp! podcast is about driving leads in fintech today!

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In this episode of the FiredUp! podcast, Bill Rice shares understanding what works and doesn't work with AI in lead generation and actionable steps you can take right now to make your cold outreach effective.

Bill Rice brings over two decades of experience as a founder, executive, and investor in the online lead generation and consumer experience industry. He has a proven track record of creating, growing, and selling innovative companies and platforms. Currently, Bill serves as the Founder and Chief Revenue Officer of Kaleidico, a digital marketing agency specializing in helping mortgage lenders and law firms develop effective lead generation strategies. In addition, he operates as a principal consultant at Bill Rice Strategy Group, leveraging his expertise and network to assist fintech companies in scaling their sales and revenue growth through strategic lead generation.

Bill, Morgan, and Nicole discuss:

• How FinTechs are shifting from traditional user interfaces to embracing Large Language Models (LLMs) and AI agents..
• The concept of "vibe coding," and how it democratizes the Fintech industry.
• Why brand is paramount in the AI search era.
• Why effective cold outreach involves transparent LinkedIn connection requests and parallel emails.

How will you adapt your marketing strategy to leverage AI and attract leads in this dynamic FinTech landscape?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content and short-form video, they explore the key statistics and insights that marketers need to know. This week, episode 96 of the FiredUp! podcast is about the hottest trends in tech marketing!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares insights on the current marketing trends and actionable steps you can take right now to keep your brand voice and the human element in your marketing.

Morgan and Nicole discuss:

• The rising use of generative AI in marketing, with its pros and cons related to AI voice and video.
• Why comprehensive SEO strategies are important, including best practices for GEO and the importance of author pages and FAQs.
• How short-form video walkthroughs and client testimonials can support your marketing plan all year long.
• The need for patience and continuous engagement as the average buy cycle lengthens to 11.3 months.
• AI enhancement rather than reliance on AI alone for brand voice consistency.

The marketing landscape is constantly evolving, but with the right insights and strategies, you can stay ahead. Don’t hesitate to reflect, review your content strategy, and see what tools you can start implementing with intention to help bring your marketing to the next level!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significance of email marketing, current strategies, and the future potential of this marketing tool in the age of AI. This week, episode 95 of the FiredUp! podcast is about email marketing in the AI era!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! Podcast, the Firebrand team shares their email marketing best practices and actionable steps you can take right now to continue leveraging this reliable marketing tool in a world dominated by artificial intelligence.

Morgan and Nicole discuss:

• The history and evolution of email marketing.
• AI’s impact on personalization and outreach.
• Effective segmentation strategies for campaigns that resonate.
• Important metrics to track when considering your ROI.
• Common mistakes to avoid and best practices to leverage.
• Using email as an indispensable tool in event marketing.

Don't let your email marketing strategy become stagnant. Start experimenting with AI-powered tools, focus on creating value for your readers, and continuously refine your approach to stand out in crowded inboxes.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

Ep 22: Cold email works! Learn why with Dan Englander

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Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on the podcast to dive deep into the world of digital ad fraud. We discuss everything from how these fraudsters are siphoning billions from digital marketing budgets, the impact this has on business worldwide, and the challenges of combating this growing threat. This week, episode 94 of the FiredUp! podcast is about how to combat ad fraud!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

Rich Kahn is a digital marketing pioneer and the CEO of Anura.io, a cutting-edge ad fraud prevention platform. With over 31 years of experience, he has successfully bootstrapped five multimillion-dollar internet companies and was named Ernst & Young’s Entrepreneur of the Year in Technology. Rich’s expertise in digital advertising and fraud detection has helped clients identify over $1.2 billion in fraud in just the past year. A lifelong coder and entrepreneur, he’s been featured on CNN and various top industry podcasts.

In this episode of the FiredUp! podcast, Rich Kahn shares what digital ad fraud is, how big of a problem it has become, and actionable steps you can take right now to protect your business and your marketing budget from these cybercriminals.

Rich, Morgan, and Nicole discuss:

• How fraudsters make money through bot clicks and fake form submissions.
• Different types of ad fraud across channels (programmatic, search, social).
• The impact of AI on increasing fraud sophistication.
• Emerging threats in digital advertising.
• Practical strategies to protect your marketing budget from ad fraud.

The digital marketing landscape is under constant attack, with organized crime networks exploiting technological vulnerabilities. Don't let your marketing budget become another statistic. Take action today by getting a free fraud scan and understanding your true digital advertising performance.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH RICH KAHN:

Anura

Email: Rich@anura.io

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How to Win Friends and Influence People by Dale Carnegie

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With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to take to start building it? To answer these questions, we sit down with Loreta Tarozaite, founder of strategic advisory Loreta Today, as we unpack the art of building an authentic executive presence that cuts through the noise. This week, episode 93 of the FiredUp! podcast is about building a CEO’s personal brand!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Loreta Tarozaite shares expert advice for how leaders can stand out in the overload of AI-generated content and build a powerful personal brand that resonates with audiences and drives business success.

Loreta fixes organizational gaps that keep B2B tech companies from achieving their goals. C-suite executives partner with Loreta when they need to align internal operations with external presence. While leadership focuses on running the business, Loreta creates systems that naturally connect, ensuring departments work together efficiently. Think of her as the bridge between a Chief of Staff and a CMO—connecting internal operations with external impact, and transforming organizational friction into strategic momentum.

Loreta and Morgan discuss:

• Advice for developing your personal brand: start small and define clear, actionable goals for your efforts.
• Authenticity is essential– your online presence should reflect your true self.
• Best practices for strategically showing up on LinkedIn as a leader.
• Tips for showing up on video without a large investment or complicated setup.
• Presentation techniques– both in front of your company and externally as a speaker.

Your personal brand is your most powerful professional asset. Start small, stay authentic, and consistently share your unique perspective. Remember, in a world of increasing digital noise, your genuine voice is your greatest differentiator.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH LORETA:

Website | Loreta.Today

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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Diary of a CEO Podcast

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Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just searchable but AI-friendly. One of our very own Firebrand team members, Shane Jordan, joins us on the podcast this week as we break down these shifts in search behavior and unpack the best practices for staying ahead of these changes. This week, episode 92 of the FiredUp! podcast is about an introduction to GEO!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Shane Jordan shares the difference between GEO and traditional SEO, best practices for optimizing content for AI, and actionable steps you can take right now to balance SEO and GEO strategies effectively.

Shane, Morgan, and Nicole discuss:

• Search behavior is shifting away from Google links and toward AI chatbots; however, GEO is not a replacement for SEO, but rather an evolution of it.
• Best practices for structuring your content to optimize AI visibility.
• Key metrics that measure AI traffic and give insight into search behavior.
• SEO still remains essential for driving high-intent traffic to your site.

Take this as an opportunity to do an audit of your most important web pages. Are they AI-friendly? Do they answer key questions? And do they demonstrate clear expertise in your field? If not, now is the time to edit and adapt!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

5 Ways to Boost Brand Visibility in AI Search Results

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TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, episode 91 of the FiredUp! podcast is about what is happening at TechCrunch?

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team dives into where TechCrunch has been, the current status of the publication, and what the future holds.

Morgan and Chris discuss:

• The history of TechCrunch: how it started, who it sold to over the years, and where it stands today.
• Longtime TechCrunch employees are transitioning out; what does this mean for the publication's future?
• TechCrunch is shifting its focus to AI, climate tech, transportation, and general tech news, so other publications may be a better fit for funding news.
• TechCrunch’s events business remains a significant revenue source, despite other changes to the publication.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises. Nick Lagalante, the founder and CEO of Fractional 360, joins the podcast today to uncover the intricate strategies behind successful cybersecurity public relations. Together, we cover best practces on how to use your labs team, tips for using your collected data, establishing your CEOs and executives as thought leaders, working with influencers, and so much more! This week, episode 90 of the FiredUp! podcast is about what’s new in cybersecurity PR!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Nick Lagalante dives into the complexities of cybersecurity PR and actionable steps you can take right now to effectively tell your stories, leverage research, and build brand credibility in an unpredictable market.

Nick Lagalante, MPS, is the founder of Fractional 360, a B2B fractional marketing and communications consultancy for IT, cybersecurity, and enterprise technology companies. Nick has built award-winning multi-national brand marketing, PR and corporate communications programs and led global teams for some of the most influential vendors in the cybersecurity sector. He is a trusted advisor, marketing executive and seasoned corporate leader. He holds a Masters Degree in Public Relations from Georgetown University and serves on the board of directors at PRSA’s largest national chapter in Washington, DC.

Morgan and Nick discuss:

• Best practices in working with your research teams to generate authentic, credible, and newsworthy content.
• Strategic must-dos– and must-avoids when it comes to launching a cybersecurity product.
• Embracing and leveraging the growing market of influencer marketing to move the needle forward.
• Putting the brand first when it comes to thought leadership, allowing the executive to be the vessel that carries the message.

Whether you're a startup or an established cybersecurity company, the key to success lies in authentic storytelling, strategic communication, and a deep understanding of the rapidly changing tech landscape. Start reimagining your PR approach today and watch your brand's visibility and credibility soar.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH NICK LAGALANTE:

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The First 90 Days by Michael Watkins

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