Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging is dead, especially with new AI tools and shifting buyer behaviors. In this episode of Fired Up, we dive deep into the evolving role of the corporate blog, revealing how to transform it from a neglected corner of your website into a powerful content hub that drives real results and elevates your brand's authority.

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

Morgan and Nicole discuss:

• Why traditional blogging methods are no longer effective and how new challenges, like declining ROI and high bounce rates, are pushing marketers to rethink their approach.
• How AI has made it easier to produce generic content, leading to a massive increase in volume without corresponding traffic growth, and how buyers are using AI tools for top-of-funnel research, meaning they visit websites later in their journey.
• Why corporate blogs are seeing reduced direct traffic as audiences move to social channels, podcasts, and videos, making promotion and multi-channel content crucial.
• Why it's harder than ever to directly link blog posts to revenue, especially for early-stage startups that need to demonstrate immediate impact for every dollar invested.
• The importance of treating your blog as a living library of valuable content that addresses specific audience pain points and strategic themes.
• How offering highly valuable content without a gate can drive significant traffic and why developing strong, authoritative perspectives from internal experts (like CTOs or PMMs) on your blog is crucial for standing out.
• Strategies for leveraging organic social media, newsletters, and direct outreach from sales teams to maximize the reach and impact of your blog posts, turning them into fodder for diverse content formats.

The corporate blog isn't dead; it's evolving. The bar for impactful content is higher than ever, demanding more effort and strategic thinking. But as you've learned, when done right, your blog remains a central pillar of your content marketing, fueling other assets and driving crucial conversions.

How will you elevate your blog to meet today's demands and drive your startup's growth? Share your thoughts, and don't forget to subscribe to Fired Up for more insights on startup marketing!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and rethinking lead generation to stay visible and thrive with Bill Rice! This week, episode 97 of the FiredUp! podcast is about driving leads in fintech today!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Bill Rice shares understanding what works and doesn't work with AI in lead generation and actionable steps you can take right now to make your cold outreach effective.

Bill Rice brings over two decades of experience as a founder, executive, and investor in the online lead generation and consumer experience industry. He has a proven track record of creating, growing, and selling innovative companies and platforms. Currently, Bill serves as the Founder and Chief Revenue Officer of Kaleidico, a digital marketing agency specializing in helping mortgage lenders and law firms develop effective lead generation strategies. In addition, he operates as a principal consultant at Bill Rice Strategy Group, leveraging his expertise and network to assist fintech companies in scaling their sales and revenue growth through strategic lead generation.

Bill, Morgan, and Nicole discuss:

• How FinTechs are shifting from traditional user interfaces to embracing Large Language Models (LLMs) and AI agents..
• The concept of "vibe coding," and how it democratizes the Fintech industry.
• Why brand is paramount in the AI search era.
• Why effective cold outreach involves transparent LinkedIn connection requests and parallel emails.

How will you adapt your marketing strategy to leverage AI and attract leads in this dynamic FinTech landscape?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content and short-form video, they explore the key statistics and insights that marketers need to know. This week, episode 96 of the FiredUp! podcast is about the hottest trends in tech marketing!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares insights on the current marketing trends and actionable steps you can take right now to keep your brand voice and the human element in your marketing.

Morgan and Nicole discuss:

• The rising use of generative AI in marketing, with its pros and cons related to AI voice and video.
• Why comprehensive SEO strategies are important, including best practices for GEO and the importance of author pages and FAQs.
• How short-form video walkthroughs and client testimonials can support your marketing plan all year long.
• The need for patience and continuous engagement as the average buy cycle lengthens to 11.3 months.
• AI enhancement rather than reliance on AI alone for brand voice consistency.

The marketing landscape is constantly evolving, but with the right insights and strategies, you can stay ahead. Don’t hesitate to reflect, review your content strategy, and see what tools you can start implementing with intention to help bring your marketing to the next level!

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

LinkedIn

X (Formerly Twitter)

Work with Firebrand

Apply to Be a Podcast Guest

Send us a text