Welcome to Finding Reverie: An Entrepreneur's Journey Micro Podcast. These short, but sweet (and definitely informative) podcasts will feature the Reverie team diving into strategies, insights, and best practices that help founder-led businesses grow and thrive.

At Reverie, we believe every business has its own unique journey, and along the way, there are lessons, tools, and ideas that can make a real difference. Join us as we share practical tips and thoughtful conversations designed to help you create impact and momentum in your business.

This episode's topic: Recurring Revenue, Reimagined. We’re talking about a concept that gets talked about a lot in tech, but not nearly enough in service businesses - recurring revenue. This episode is about why predictable, repeatable revenue models matter in every industry.

Most people think success in sales is about volume. More calls. More meetings. More noise.

But for Natasha Walstra, founder of NearPoint Strategies, it started differently.

As a self-proclaimed introvert, her first role required 100+ cold calls a day - measured purely by how many appointments she could book. And while others chased numbers, Natasha leaned into something that felt more natural: relationships.

She booked fewer meetings, but the ones she booked actually showed up.

That was her first signal: her way worked.

A mentor saw it too, and doubled down on her approach. Long before LinkedIn was what it is today, Natasha was building genuine connections first, then turning them into conversations. That belief—and what she calls “borrowed confidence” from her mentor changed everything.

Her business?
It started at 3 am after someone asked for help with LinkedIn strategy. And like many entrepreneurial journeys, it wasn’t linear.

After the premature birth of her son and a battle with postpartum depression, everything paused. It was her husband - and later a coach -who reminded her: you built this once, you can build it again.

And she did.

✨ Her biggest lessons:
– Success comes from doing the right things consistently
– Focus on productive activity, not just busy work
– Be authentically you - every comment, every post is a “trust deposit”

Because the real growth strategy? It’s not louder. It’s more human.

🎧 Tune in to this episode of Finding Reverie: An Entrepreneur’s Podcast to hear how Natasha built a business rooted in relationships and resilience.

A new episode of Finding Reverie: An Entrepreneur’s Journey is out!

Patience isn’t flashy.
Consistency doesn’t trend.
But according to the founder of Ultradian Partners, they’re the real strategy.

On this episode of Finding Reverie: An Entrepreneur’s Journey, Pete shares lessons from nearly three decades of working alongside entrepreneurs - and the personal turning point that shaped everything: getting sober in 1991.

That experience taught him something many founders resist hearing: motivation is unreliable. What actually works is ruthless consistency - showing up every day and doing the next right thing in service of your business' vision.

In our conversation we also explore:
• Why grind culture is a cancer for entrepreneurs
• How the distraction economy is quietly draining our focus
• The power of commitment by showing up regardless of circumstances
• And how working with your brain’s natural ultradian rhythms can help you work smarter, not harder

If you’ve ever felt pulled between the pressure to hustle and the desire to build something sustainable, this episode will challenge how you think about productivity, focus, and execution.