Welcome to Day 21 of my 90-day challenge to grow a podcast business.

Today I share a major realization: podcasting isn’t just conversations. It’s a stage. A platform. A form of promotion that gives business owners visibility, credibility, and a chance to connect with new customers.

For years, I thought I was “just” podcasting for fun. But now I understand: I’ve been building a platform all along. And a platform has value when you learn how to use it to spotlight others, bring awareness, and create opportunities.

In this episode, you’ll discover:

-Why a podcast is more than just a microphone and a conversation

-How promotion and awareness drive growth

-What it means to sell the stage you’ve built, not just content

-Why every business owner needs to know the business they’re really in

If you’ve ever wondered how to turn your podcast into something bigger, this one’s for you.

👉 Comment your biggest takeaway: Do you see your podcast as a platform?

👉 Want your business spotlighted on the Failure is Knowledge Podcast? Send me a message.

#PodcastBusiness #FailureIsKnowledge #BusinessGrowth #Promotion

In this episode of the Failure is Knowledge Podcast, we sit down with Eddie Mac to unpack the story behind the EMpower Conference, a movement designed to create platforms where stories, voices, and ideas connect to inspire growth and transformation.

Eddie shares how a simple hoodie sparked the vision for a full-scale conference, why staying curious fuels creativity, and how disruption in our thinking leads to personal and professional breakthroughs.

You’ll discover:

-Why the EMpower Conference was created and the mission behind it

-How to use your story as a launchpad to inspire others

-The connection between curiosity, mindset, and growth

-Why failure is not the end, but knowledge in disguise

-How platforms like podcasts and conferences create visibility, connection, and opportunities

This episode isn’t just about an event; it’s about what happens when we pay attention, stay curious, and commit to empowering others.

Comment below: What does empowerment mean to you

Day 19 of my 90-Day Podcast Business Challenge (4th attempt!). I couldn’t go live today because of YouTube’s 24-hour stream activation, but there’s always a lesson.

In this update, I break down how I’m building a real podcast business: dialing in the offer (Business Spotlight), tracking KPIs, and doing daily outreach to hit goals.

What you’ll learn

• Why a 24-hour streaming block became a built-in lesson (Failure = Knowledge)

• The Business Spotlight offer: stories create trust and attract customers

• KPIs for creators: what to track and why it matters

• Outreach math: how many conversations you need to hit sales targets

• Routine over motivation: showing up daily with a set schedule

Timestamps

0:00 Day 19 update and the 24-hour stream delay

1:45 Failure to lesson: how I reframe setbacks

4:30 Clarifying the offer: Business Spotlight for entrepreneurs

8:10 KPIs for podcasters and why tracking tells the story

12:20 Outreach math and how 10 clients equals 100 quality touchpoints

16:05 Building a daily schedule you can keep

19:10 Starting over on YouTube, but not from zero thanks to experience and blueprint

22:10 How you can get your business spotlighted

If this helped, comment your number one KPI you will track this week and subscribe to follow the rest of the 90-day journey.

Want your story spotlighted? Comment “SPOTLIGHT” and I’ll DM details.

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#90DayChallenge #PodcastBusiness #KPIs #CreatorToCEO #FailureIsKnowledge #Entrepreneurship

On Day 18 of my 90-Day Challenge, I share what’s actually working (and what isn’t) as I rebuild my podcast business from the ground up—after losing a 700+ sub channel. This fourth attempt is different because I finally nailed:

-Who I serve (entrepreneurs)

-What I sell (Business Spotlight packages)

-How it helps (story → trust → customers)

You’ll hear hard lessons on packaging your offer, why sponsorships ≠ a business by themselves, and how to stay consistent when you’re starting over.

In this episode

0:00 Why “success is built one day at a time”

2:35 Losing my channel & why I’m not starting from zero

5:28 Nailing the right customer, product, and message

9:44 Packaging your offer so it feels valuable

13:20 The Business Spotlight: stories that sell

16:55 Consistency, confidence, and community

If this helped, drop your biggest takeaway in the comments and hit subscribe to follow the rest of the 90-day journey.

Work with me: Comment “SPOTLIGHT” and I’ll DM you details.

New channel: rebuilding from 0—join early and watch it grow.

#Hashtags

#90DayChallenge #PodcastBusiness #Entrepreneurship #CreatorToCEO #FailureIsKnowledge

On Day 13 of my 90-Day Challenge to build a podcast business, I unpack a hard-won truth: your podcast must change as YOU grow. The real breakthrough isn’t gear or editing tricks—it’s solving the right problem for your audience and for your business.

What I cover in this episode:

-Why most podcasts quit (and how to avoid becoming a statistic)

-The shift from “how to start” → confidence to show up → systems that scale

-Moving from “content creator” to business owner (yes, you need an offer)

-The Business Spotlight model: using your show to highlight founders so customers connect with their stories

Community, consistency, and why confidence is the true bottleneck

Lessons from my 4th attempt at turning a podcast into a real business

If you’re stuck, overwhelmed, or pivoting—this episode will help you rethink your approach and evolve on purpose.

👉 Drop your biggest takeaway in the comments.

👉 Want your business spotlighted on the show? DM me “SPOTLIGHT” to start the convo.

#90DayChallenge #PodcastBusiness #FailureIsKnowledge #Entrepreneurship #CreatorToCEO

On Day 11 of my 90-Day Challenge to build a $100K podcast business, I woke up to an unexpected email: my account on a major social platform was suspended.

Instead of letting it stop me, I used the setback as fuel to gain more clarity:

• Why failure is impossible to predict — but always a teacher

• How confidence and persistence turn obstacles into opportunities

• The importance of spotlighting entrepreneurs’ stories so their customers can truly connect

• Why serving first will always open the door to business growth

Failure is Knowledge isn’t just a podcast — it’s a reminder that every setback carries a lesson. Even Michael Jordan failed. What mattered was that he got back up and kept building.

This short episode is a raw update on the realities of entrepreneurship: unexpected challenges, late-night pivots, and the clarity that comes when you push through.

👉 Tune in, learn the lesson, and remember — the spotlight belongs on your story.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #FailureIsKnowledge #Entrepreneurship #PodcastBusiness

It’s late. It’s Day 5 of my 90-Day Challenge to build a podcast business to $100,000, and I almost didn’t go live… but this moment of showing up mattered.

Here’s what I discovered tonight:

-The real business isn’t just podcasting — it’s spotlighting entrepreneurs’ stories.

-Confidence is the foundation — without it, launching, growing, and monetizing a podcast doesn’t work.

-Spotlights create customers — when people know your mission and your story, they trust you.

What hit me tonight is that businesses don’t stand out because of what they sell, but because of the story behind who they are. And that’s the difference the Business Spotlight makes.

Even though I only reached out to 9 people today (goal was 30), I gained something more valuable: clarity.

👉 Share your mission in the comments — spotlight your story.

👉 Subscribe if you believe stories are what connect customers to businesses.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #FailureIsKnowledge #BusinessSpotlight #PodcastBusiness #Entrepreneurship

Day 3 of my 90-Day, $100K Podcast Business Challenge (fourth attempt).

Today I pushed myself to record in public, walk into businesses, and start real customer discovery.

I sent 27 messages and got 1 reply, but the lesson was massive: your story brings customers, and communities/groups are a cheat code when you use them to listen, not pitch.

What you’ll learn:

-Why recording in public (and being uncomfortable) builds momentum

-How to focus your message on entrepreneurs who already have businesses

-The simple outreach script I’m using to learn customer pain points

-Why “share your story → attract customers” is the fastest path to growth

Timestamps

00:00 Intro & Day 3 theme

01:10 Recording in public + tripod jitters

03:05 The lesson from 27 outreaches / 1 reply

05:20 Stop trying to serve everyone—speak to entrepreneurs

07:15 Groups as a distribution “cheat code”

09:00 The storytelling advantage (McDonald’s example)

12:30 Next steps: ask 10 people 3 questions daily

If you’re an entrepreneur who wants your story spotlighted to bring in more customers, comment “SPOTLIGHT” or email me.

📧 Inquiries: terryl@failureisknowledge.com

#90DayChallenge #PodcastBusiness #Entrepreneurship #FailureIsKnowledge #StorySelling