Welcome to Day 21 of my 90-day challenge to grow a podcast business.

Today I share a major realization: podcasting isn’t just conversations. It’s a stage. A platform. A form of promotion that gives business owners visibility, credibility, and a chance to connect with new customers.

For years, I thought I was “just” podcasting for fun. But now I understand: I’ve been building a platform all along. And a platform has value when you learn how to use it to spotlight others, bring awareness, and create opportunities.

In this episode, you’ll discover:

-Why a podcast is more than just a microphone and a conversation

-How promotion and awareness drive growth

-What it means to sell the stage you’ve built, not just content

-Why every business owner needs to know the business they’re really in

If you’ve ever wondered how to turn your podcast into something bigger, this one’s for you.

👉 Comment your biggest takeaway: Do you see your podcast as a platform?

👉 Want your business spotlighted on the Failure is Knowledge Podcast? Send me a message.

#PodcastBusiness #FailureIsKnowledge #BusinessGrowth #Promotion

In this episode of the Failure is Knowledge Podcast, we sit down with Eddie Mac to unpack the story behind the EMpower Conference, a movement designed to create platforms where stories, voices, and ideas connect to inspire growth and transformation.

Eddie shares how a simple hoodie sparked the vision for a full-scale conference, why staying curious fuels creativity, and how disruption in our thinking leads to personal and professional breakthroughs.

You’ll discover:

-Why the EMpower Conference was created and the mission behind it

-How to use your story as a launchpad to inspire others

-The connection between curiosity, mindset, and growth

-Why failure is not the end, but knowledge in disguise

-How platforms like podcasts and conferences create visibility, connection, and opportunities

This episode isn’t just about an event; it’s about what happens when we pay attention, stay curious, and commit to empowering others.

Comment below: What does empowerment mean to you

Day 19 of my 90-Day Podcast Business Challenge (4th attempt!). I couldn’t go live today because of YouTube’s 24-hour stream activation, but there’s always a lesson.

In this update, I break down how I’m building a real podcast business: dialing in the offer (Business Spotlight), tracking KPIs, and doing daily outreach to hit goals.

What you’ll learn

• Why a 24-hour streaming block became a built-in lesson (Failure = Knowledge)

• The Business Spotlight offer: stories create trust and attract customers

• KPIs for creators: what to track and why it matters

• Outreach math: how many conversations you need to hit sales targets

• Routine over motivation: showing up daily with a set schedule

Timestamps

0:00 Day 19 update and the 24-hour stream delay

1:45 Failure to lesson: how I reframe setbacks

4:30 Clarifying the offer: Business Spotlight for entrepreneurs

8:10 KPIs for podcasters and why tracking tells the story

12:20 Outreach math and how 10 clients equals 100 quality touchpoints

16:05 Building a daily schedule you can keep

19:10 Starting over on YouTube, but not from zero thanks to experience and blueprint

22:10 How you can get your business spotlighted

If this helped, comment your number one KPI you will track this week and subscribe to follow the rest of the 90-day journey.

Want your story spotlighted? Comment “SPOTLIGHT” and I’ll DM details.

#Hashtags

#90DayChallenge #PodcastBusiness #KPIs #CreatorToCEO #FailureIsKnowledge #Entrepreneurship