In this episode of Exploring Growth, host Lee Murray talks with Morgan Blake about the complexities of paid advertising, with a special focus on the construction industry. They discuss common pitfalls like unclean data and misaligned goals, emphasizing the importance of understanding your audience and setting up campaigns correctly. The conversation also explores storytelling, transparency, and the evolving role of data in digital marketing.

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harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Morgan – https://www.linkedin.com/in/morganozenbaughblake/

In this episode of Exploring Growth, host Lee Murray talks with Jeff Wenberg, CEO of Offer Evolution. Jeff emphasizes the power of simplicity in messaging—focusing on clear, benefit-driven communication rather than technical details. They explore how to adapt messaging for different audiences, especially when moving from warm to cold markets, and the importance of storytelling throughout the sales funnel. The conversation provides practical advice for creating compelling, high-converting offers that resonate.

Want to connect or recommend a guest?harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:

Lee – https://www.linkedin.com/in/leehmurray

Jeff – https://www.linkedin.com/in/jeffwenberg

In this episode of Exploring Growth, host Lee Murray talks with Harish Chandramowli, founder and CEO of Flaire. He shares his journey from computer science engineer to tech entrepreneur in the fashion industry. He emphasizes the importance of understanding customer needs, fostering honest communication, and driving innovation in the mid-market fashion space. The conversation offers valuable lessons for aspiring founders on navigating the intersection of tech, creativity, and business growth.Want to connect or recommend a guest?harvardmurray.com/exploring-growth-podcastConnect on LinkedIn:Lee – https://www.linkedin.com/in/leehmurrayHarish – https://www.linkedin.com/in/scharish/

In this episode of Exploring Growth, host Lee Murray talks with Julie Matzen, founder of Borderline. They discuss the balance between AI tools and human validation, and how Borderline’s platform makes expert collaboration easy and adaptable. The conversation emphasizes the enduring value of human connection, expertise, and creativity in an AI-driven world.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Julie – https://www.linkedin.com/in/julie-matzen-1696aa52/

In this episode of Exploring Growth, host Lee Murray talks with Eli Portnoy, Founder and CEO of Backengine.ai, about the critical role of customer feedback in scaling B2B companies. He explains how Backengine.ai uses AI to turn customer interactions into actionable insights, empowering teams to make smarter decisions and improve customer satisfaction. The conversation offers valuable strategies for founders and leaders looking to stay connected to their customers while scaling efficiently.

Want to connect or recommend a guest?

harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Eli – https://www.linkedin.com/in/eliportnoy

In this episode of Exploring Growth, host Lee Murray talks with Cat Holt, Founder and CEO of Cool OG, about the art of brand transformation and corporate communications. She emphasizes the importance of creativity, authenticity, and understanding audience needs. The conversation highlights the role of courageous marketing, leadership, and aligning company culture with brand messaging.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Cat – https://www.linkedin.com/in/catkolodij/

In this episode of Exploring Growth, host Lee Murray talks with Ryan Ferrier, CEO of Lob.com, about how direct mail is being reinvented as a powerful marketing channel. He emphasizes the importance of personalization and cost-effectiveness in direct mail campaigns and explains how to integrate mail with digital strategies.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Ryan – https://www.linkedin.com/in/ryanferrier

In this episode of Exploring Growth, host Lee Murray talks with Ben Hansen, Founder of Profit Doctor, about the concept of “profititis”. Ben explains why businesses must look beyond revenue and focus on optimizing profitability. He shares practical strategies, from separating growth investments from operational costs to running regular profitability reviews.

Want to connect or recommend a guest?

harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:

Lee – https://www.linkedin.com/in/leehmurray
Ben – https://www.linkedin.com/in/benhansenprofitdoctor