Some of the biggest CX breakthroughs don’t come from bigger budgets, they come from sharper thinking about trust, value, and what people actually feel in the moment. We’re sharing a special Women’s History Month collection of insights from Dr. Amy Climer, Ovetta Sampson, Camille Kremer, Neen James, and Brooke Sellas, each bringing a different lens on customer experience leadership, innovation, and connection.

We start with a future-facing question: when AI shows up on the screens inside our cars, is it there to help the driver or to sell to them? Amy challenges us to treat creativity as “novelty that is valuable,” and to judge value from the customer’s perspective, not the company’s. From there, Ovetta gets candid about generative AI, chatbot hallucinations, and why “set it and forget it” is a fast track to broken customer trust. If you’re building AI into customer support, you’ll hear why rigorous testing and ongoing oversight are now core CX operations.

Camille breaks down expectation setting as the hidden equation behind loyalty: customers invest, brands deliver or don’t, and trust is the outcome. Neen reframes luxury as a mindset where experiences matter more than things, anchored in making people feel seen, heard, and valued. Brooke closes the loop for social media and content marketing: content is the vehicle, emotion is the destination, and connection beats chasing a single “big win.”

If this sparked new ideas for your CX strategy, subscribe, share this with a CX leader on your team, and leave a review so more people can find the show.

Experience Action Episodes Mentioned:
CX Pulse Check – February 2025
CX Pulse Check – May 2025
CX Pulse Check – August 2025
CX Pulse Check – September 2025
CX Pulse Check – November 2025

Resources Mentioned:
Order your copy of Experience Is Everything -- http://experienceiseverythingbook.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Experience Investigators Website -- https://experienceinvestigators.com

Enjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

A lot of companies say they “listen to the customer” and they do. They survey, they track NPS, they build dashboards, they share reports. But then nothing changes. Today we respond to a sharp question from a listener about what separates organizations that embed customer insights into everyday decision making from those where Voice of the Customer stays stuck as a feedback exercise.

We walk through the mindset shift that turns VoC into real customer experience strategy: using your mission and goals as the lens for what you act on, getting aligned on expectations, and defining a clear customer experience mission statement so improvements aren’t scattered across one-off complaints. When teams fix isolated issues without a unified view of the customer journey, customers feel the inconsistency and trust drops fast.

Then we get practical about execution. Customer insights only matter when they influence decisions across product, operations, communication, and the partners you choose. That requires shared ownership, clear governance, and consistent processes for reporting what you’re doing about the feedback and closing the loop with customers. We also address the “shoot the messenger” trap and how CX leaders can connect the dots to business value so teams understand what’s in it for them.

If you want to turn Voice of the Customer into decision infrastructure and measurable business outcomes, press play. Subscribe, share this with a CX leader on your team, and leave a rating and review so more people can find the show.

Resources Mentioned:
Order your copy of Experience Is Everything -- http://experienceiseverythingbook.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Experience Investigators Website -- https://experienceinvestigators.com

Enjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)

Customer experience doesn’t fall apart because people don’t care. It falls apart because the work stays fragmented, the fixes don’t connect across the customer journey, and teams end up stuck in a reactive loop of complaints, escalations, and fire drills. Jeannie Walters shares why she wrote Experience Is Everything: Making Every Moment Count in the Age of Customer Expectations and what she kept seeing after years of working with leaders who genuinely want to do right by customers and employees.

She digs into the real shift that makes customer experience improvement stick: treating CX as a leadership discipline. That means aligning a shared mindset about who we are to customers, building a clear customer experience strategy tied to outcomes, and committing to the discipline that keeps it real day after day. She also read the final page of the book to underline the heart of the message: progress beats perfection. CX gets better when we act, reflect, adjust, and act again, because small intentional decisions compound over time.

She also talks about the pressure of modern work: customers move faster, organizations move faster, and AI is now part of almost everything we design. Without alignment, that speed can accidentally create broken experiences at scale. If you’re the person who notices the gaps, sees the misalignment, and feels a little alone because you care, this is for you. Subscribe, share this with a fellow change agent, and leave a review so more leaders can build better experiences one moment at a time.

Resources Mentioned:
Order your copy of Experience Is Everything -- http://experienceiseverythingbook.com

Enjoyed the show? Subscribe, share with your team, and leave a quick review to help others find us. Leave your review at ratethispodcast.com/xact.

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie Walters, CCXP, CSP on LinkedIn!)