Journey Mapping as a Team Sport

Ever feel like your journey map leaves teams on the sidelines? In this episode, we explore a practical way to make customer journey mapping more inclusive without losing the customer’s voice. We reframe journey mapping as a verb—one that engages cross-functional partners, incorporates frontline insight, and is grounded in customer data—while keeping the focus on real customer moments like triggers, actions, emotions, and outcomes (not org chart debates).

From there, we introduce service blueprinting as the execution layer that turns insight into action. You’ll hear how blueprinting clarifies what happens front stage and backstage, and how people, processes, systems, and tools support—or hinder—the experience you’re trying to deliver.

Along the way, we share practical tips for building alignment and shared ownership: inviting stakeholders who felt left out, defining goals that cut across teams, and tying internal decisions to customer outcomes. We also discuss the constraints and gaps that surface when teams blueprint together, plus the kinds of measurable improvements you can expect. Whether you’re refreshing an existing map or pairing it with your first blueprint, this conversation offers grounded guidance for creating clarity, momentum, and more connected CX work.

Have a question you want us to tackle next? Leave it at askjeannie.vip, explore more tools inside our CXI Membership, and pre‑order Experience Is Everything to deepen your practice. If this conversation helped, follow the show, share it with a teammate, and leave a quick review to support the community.

Resources Mentioned:
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Customer​​ Service Blueprinting [LinkedIn Learning Course] -- https://bit.ly/lilblueprint
Customer Experience: Journey Mapping [LinkedIn Learning Course] -- https://bit.ly/liljourneymap
Order your copy of Experience Is Everything -- http://experienceiseverythingbook.com
Experience Investigators Website -- https://experienceinvestigators.com

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