Episode Overview

In this inspiring episode, I sit down with Alexandra Orfanidis, the powerhouse behind Axcentuate, an independent holistic risk advisory firm. With a background in corporate finance and risk management, Alexandra is passionate about helping business owners and entrepreneurs simplify and navigate risk, with a strong focus on people and culture. We explore her journey from the corporate world to entrepreneurship, the challenges she has faced along the way, and how she’s redefining risk management by putting people first.

Alexandra Orfanidis is the founder and CEO of Axcentuate, an independent holistic risk advisory firm dedicated to simplifying risk management for small to medium businesses. With nearly two decades of experience in corporate finance and risk management, she saw a gap in the industry—risk needed to be humanised. Passionate about helping business owners build sustainable, resilient businesses, Alexandra focuses on the biggest risks of all: ourselves and our people. As a single mum, she understands the unique challenges female entrepreneurs face and is committed to helping them thrive.

Topics Covered

Leaving the Corporate World

Alexandra opens up about her decision to step away from the fast-paced corporate world after 18 years in finance and risk management. As a single mum, she was seeking more flexibility and work-life balance while following her true passion—coaching and mentoring business owners. She shares how the shift to running her own business gave her the autonomy to focus on what truly matters.

Holistic Risk Advisory Services

Risk management isn’t just about regulations and data—it’s about people. Alexandra explains her holistic approach, starting with the people and culture side of risk. She believes employees are a business’s greatest asset and, if not nurtured, can also be its biggest risk. From risk assessments to coaching and mentoring, she helps businesses build resilience and sustainability by addressing the human element of risk first.

Challenges of Entrepreneurship

Running your own business isn’t always easy, and Alexandra gets real about the struggles—managing self-doubt, financial uncertainty, and finding the balance between business and personal life. As a single mum and entrepreneur, she knows firsthand the importance of resilience, self-compassion, and staying connected to your "why" when things get tough.

Listen to Discover:

✔ How Alexandra transitioned from corporate finance to entrepreneurship

✔ The role of people and culture in risk management

✔ How business owners can simplify and mitigate risk

✔ The realities of running a business as a single parent

✔ Strategies for resilience and overcoming challenges

Connect with Alexandra:

🌐 Website:https://axcentuate.com.au/approach

📧 Email: alexandra@axcentuate.com

📸 LinkedIn: Alexandra Orfanidis

📸 Instagram: https://www.instagram.com/axcentuate_consultingcoaching

📘 Facebook: https://www.facebook.com/axcentuateconsulting/

Let’s continue to build businesses that are not just successful but sustainable. Tune in for this insightful conversation and let’s thrive together! ✨