• Episode 38: Becky Johnson

  • Feb 25 2025
  • Duración: 37 m
  • Podcast
  • Resumen

  • 🚀 Stop the Scroll: The Marketing Leadership Playbook for Reinvention, Growth & JOY

    What separates leaders who stay ahead from those who get left behind? Reinvention. Curiosity. Adaptability. And let’s not forget—JOY.

    Becky Johnson, Senior Vice President at the American Heart Association knows this better than anyone.

    From radio station receptionist to global marketing leader, she has constantly evolved, learned, and led with impact. But through it all, she finds JOY in being a continuous learner.

    💡 Here are 10 takeaways from this week’s episode of Bring More Joy to the Table:

    🔹 Curiosity fuels leadership – The best leaders ask more questions than they answer.

    🔹 Reinvention isn’t optional – To stay relevant, you must evolve.

    🔹 AI is changing marketing forever – But where’s the line between cool and creepy?

    🔹 Insights > Assumptions – Baked Lay’s only succeeded when the real audience was understood.

    🔹 Communication is a superpower – Leaders don’t just execute; they communicate and connect

    🔹 Marketing is about solving problems – Applebee’s Veterans Day campaign started as a local idea and became a national movement….copied by all today

    🔹 Purpose-driven work changes everything – When Becky’s husband had heart surgery, her work at the AHA became deeply personal.

    🔹 From student to mentor – At some point, we all shift from learning to leading.

    🔹 Know your worth – How do you want to be remembered?

    🔹 Legacy isn’t just business impact—it’s the people you lift up along the way.

    So what? Now what?

    In a world changing faster than ever, reinvention is a necessity, not a luxury. And at the heart of reinvention? Finding JOY.

    Leaders: Are you embracing curiosity and adapting to change?

    Marketers: Are you building relationships or just optimizing algorithms?

    Mentors: Who are you helping to grow?

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