How do you build fame and drive engagement? If you didn't answer "PR agency" then Alishia Chitolie wants a word in your ear… and a strong one at that. Fighting back against the "traditional" label, Alishia shares how your PR partner should be your first call to and how you should expect more… So. Much. More from your PR partner.

How do you lead a business as you grow from start-up to scale up, from national to international operator?

Every stage of your business brings different leadership challenges and in this episode, we speak to an expert in the field, Ben Morton.

Ben goes through each of those distinct business stages…. and for a little post-dinner petit four Ben advises us on how independent food and beverage operators, that are bought out by a market leader, can address the inevitable culture clash.

You can find Ben via his website www.ben-morton.com and his own excellent podcast "The Ben Morton Leadership Podcast" of which Episode 20 is an absolute doozy…

It's a monster trading period which it seems to me that most retailers say they hate, but secretly love.

For those that haven't experienced it, what's it like? And for those that live it, how do you maximise performance? We get Lily Thistlewood from Reform the Fold to tell us her reflections of ten years of black Friday at one of the UK's leading E-Commerce companies.

You can reach Lil on LinkedIn here:

https://www.linkedin.com/in/lilythistlewood/

And you can hire her agency here:

https://www.reformthefold.com/