Episode 9. Win Black Friday

It's a monster trading period which it seems to me that most retailers say they hate, but secretly love.

For those that haven't experienced it, what's it like? And for those that live it, how do you maximise performance? We get Lily Thistlewood from Reform the Fold to tell us her reflections of ten years of black Friday at one of the UK's leading E-Commerce companies.

You can reach Lil on LinkedIn here:

https://www.linkedin.com/in/lilythistlewood/

And you can hire her agency here:

https://www.reformthefold.com/