When change hits, even great leaders can lose their footing. Cliff sits down with executive coach and three-time founder Beverly to uncover how to stay steady when roles evolve, markets shift, and the stakes rise. From building and selling a janitorial company to launching an EdTech venture and now coaching high-performing executives, Beverly brings a rare mix of operational grit, financial acumen, and human insight that turns chaos into clarity.

We dig into the lessons that actually compound: hire operational muscle early when the work is physical or process-heavy, treat silence from prospects as “not yet,” and build a pipeline with patience rather than panic. Beverly dismantles the myth that entrepreneurship guarantees balance; instead, she shows how self-care and boundaries are daily practices that protect long-term performance. On team building, she shares why character beats credentials, how to invite dissent to spark innovation, and where Radical Candor—challenging directly while caring personally—elevates trust and results.

You’ll also get practical tactics you can use today. Beverly’s paper-and-pen reset helps overwhelmed founders translate noise into next steps. Her focus on commitment, discipline, and execution turns good ideas into measurable progress. Looking ahead, she’s rolling out group Enneagram coaching for management teams, giving leaders a shared language for collaboration, conflict, and decision speed—ideal for companies navigating growth and change.

If you’re a small business owner, founder, or executive aiming for resilient growth, this conversation delivers clear strategies, mindset shifts, and tools you can put to work immediately. Subscribe, share with a fellow leader who needs steadiness right now, and leave a review to tell us the tactic you’re trying first.

Guest contact info:

beverly@beverlycoaching.com

www.beverlycoaching.com

https://www.linkedin.com/in/beverly-jurenko/

beverly.coaching

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

Ever wish tough money talks felt lighter, clearer, and a lot more human? We sit down with Christine Virost—financial professional and the mind behind Yellow Lucky Duck—to explore how a memorable brand, simple language, and patient follow-through can turn financial anxiety into confident action. From annuities and insurance to everyday budgeting and long-term goals, Christine shows how to protect the people you love while still living your life today.

We dive into the art of persistence without sounding desperate, the real timelines behind a client’s “yes,” and why most deals happen after multiple sincere touchpoints. Christine shares practical lines for follow-ups, how to let prospects opt out gracefully, and a reframing that saves your energy: they’re not ignoring you, they’re busy. She also breaks down the myth of constant competition, making a strong case for collaboration and community among local business owners who share a client-first mindset.

On the entrepreneurial side, we get candid about discipline over motivation, launching imperfectly, and hiring for learnability, grit, and honesty. Christine’s approach to work-life harmony is refreshingly realistic—no false emergencies, clear boundaries, and a quick reset ritual for overwhelm that actually works. We round it out with actionable planning tips to align family needs, business growth, and risk protection, plus upcoming community events where Yellow Lucky Duck meets people where they are.

If you want a practical playbook for client trust, sustainable growth, and financial protection that respects real life, this conversation delivers. Subscribe, share with a friend who’s building something, and leave a review with your biggest takeaway—we read every one.

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

🎧 Tune in now and tag a trades business owner who needs to hear this!

A layoff at 45 could have been the end of the story. For Chris Rocher, it became the door to Advanced Air Technology of South Carolina—an HVAC company built on discipline, customer experience, and a relentless commitment to follow-through. We talk about what it takes to move from corporate life to hands-on service, how a state retooling program jump-started his skills, and why one bad review can undo months of good will if you don’t design for trust at every step.

Chris breaks down the simple systems that compound: organizing parts and finances, writing clear playbooks for calls and visits, and using tools like WAV and House Pro without losing the human touch. He explains the summer grind in the South—phones lighting up from May to October—and how he guards one day a week for family to stay sane and effective. We dig into the growth engines that actually work: word of mouth fueled by proactive check-ins, BI’s vetted networking ecosystem, and a culture that bans negativity and resets between jobs so the next customer gets your best.

Hiring is refreshingly straightforward: teach the skills, recruit the character. Chris shares what he looks for in techs, how he recovers from mistakes by owning and fixing them fast, and why your business will mirror who you are, online and off. Then we look ahead to HVAC’s future: Wi‑Fi thermostats, zoned ductwork with smart dampers, and home hubs that tie HVAC, appliances, and security into one app. This is comfort, efficiency, and peace of mind delivered through tech and trust.

If you’re feeling stuck or overwhelmed, Chris’s advice is direct: step back, audit the gaps, and seek serious peers even if they cost more—you’ll get it back in time, clarity, and better decisions. Subscribe for more candid conversations on entrepreneurship, share this with a business owner who needs a lift, and leave a review with your biggest takeaway so we can keep raising the bar together.

If this conversation helped you, follow the show, share it with a friend, and leave a quick review with your favorite takeaway—we read every one.

📲Guest contact info:

aatsc911@gmail.com

advancedairtechnologysc.com

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/