• Ep 82 - Building an Army of Brand Ambassadors

  • Mar 31 2025
  • Duración: 36 m
  • Podcast

Ep 82 - Building an Army of Brand Ambassadors

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  • Resumen

  • How do you grow your bank’s social media presence without relying on your bank's own profiles?

    Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You’ll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel.

    Here’s what we cover:

    • - Why your employees’ social media reach outperforms bank official pages
    • - Creating a culture of brand ambassadorship, not just marketing
    • - Balancing compliance with creativity in employee posts
    • - How to run a successful internal workshop to train social media ambassadors
    • - The secret to making these programs sustainable over time
    • - Why storytelling (not promotion) should be at the heart of your content

    Links & Resources:

    - Website: bankmarketingshow.com

    - Sign up for our LinkedIn newsletter: bankmarketingminute.com

    - Contact Chris and Dan: contact@bankmarketingshow.com
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