What happens when a 120-year-old community bank decides to take a bold leap forward? Randy Dorn, President of My Kind of Bank (formerly First National Bank of Henning), joins Chris and Dan to share the story behind their rebrand — from internal debates to a powerful cultural transformation that united staff and energized customers.

Randy reveals how a name change became more than a marketing move — it became a statement of purpose. This episode dives deep into how community banks can modernize without losing their soul, and how to turn a rebrand into a growth engine that drives engagement, loyalty, and pride.

Main Topics Covered:

• Why "doing nothing" is riskier than rebranding

• How My Kind of Bank turned a marketing idea into a brand identity

• The internal culture shift that made the brand stick

• Turning employees into local heroes (and why it works better than celebrity ads)

• Using digital marketing, SEO audits, and referral programs to turn a new brand into measurable growth

• How to approach board conversations about risk, tradition, and change

Resources & Links Mentioned:

• Randy's email: randy.dorn@mykindofbank.com

• My Kind of Bank: mykindofbank.com

• Website: bankmarketingshow.com

• Sign up for our newsletter: bankmarketingminute.com

• Contact Chris and Dan: contact@bankmarketingshow.com

Compliance and marketing don't have to be enemies, especially in the age of AI. In this episode, Charles LeFevre, Director of Compliance Operations at Kadince (and self-proclaimed "Taylor Swift of Compliance"), joins us to break down how these two sides can work together to move faster, stay compliant, and even have a little fun doing it.

You'll hear how AI is reshaping the marketer–compliance relationship, and where there are opportunities for smarter collaboration, fewer bottlenecks, and better outcomes for everyone.

In this episode:

• Why "best practices" can actually kill creativity
• How to build realistic AI usage policies that empower your team
• The right balance between guardrails and innovation when using AI
• How smaller banks can use AI to leap ahead of big institutions
• Charles's three-lines-of-defense model for marketing + compliance collaboration

Links & Resources:

Charles's LinkedIn: https://www.linkedin.com/in/talktochuck/

🌐 bankmarketingshow.com

📰 Sign up for our newsletter: bankmarketingminute.com

📩 Contact Chris and Dan: contact@bankmarketingshow.com

If your 2026 plan looks like 2025's...you may not be adapting to all the technology- and user behavior-driven changes that have happened this year.

In this episode, Chris and Dan chat about all these changes, and lay out a simple checklist to use as your 2026 strategy comes together - including adjusting budgets, getting found with GEO and SEO, and speaking directly to customer problems.

Key topics:

- Why you should audit your digital visibility as the first input to your strategic plan

- How allocating budget should be different than last year

- Building initiatives around specific customer problems/niches

Links and resources:

- Website: bankmarketingshow.com

- Newsletter: bankmarketingminute.com

- Contact Chris and Dan: contact@bankmarketingshow.com