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You don’t need a sexy product.

You need a story that hits emotion first.

In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.

Here’s the truth: if you’re struggling on TikTok, it’s probably not your product.
It’s the way you're showing it.

From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce.

WHAT YOU’LL LEARN:

– Why TikTok doesn’t care about your features
– The 3 story formats that drive conversions
– How to emotionally position “boring” products
– Why creators beat influencers on TikTok Shop
– Hooks that stop the scroll (and make people say “that’s me”)

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about