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Amazon brands are playing the WRONG game.

Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.

This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.

In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.

What You’ll Learn in This Episode:

✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare)
✅ The biggest mistake Amazon sellers make when running ads
✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth
✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)

If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

🎙 Guest: Ken Freeman
💼 Full Circle Agency → https://www.fullcircleagency.com/
📲 Follow Ken Freeman on Socials:

• LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/
• Twitter → https://twitter.com/kenthefreeman

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

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