In 2020, Danny J and her boyfriend decided to experiment with starting a Shopify business, and in the process, they learned a lot. Starting an online business doesn’t have to look like starting a personal brand, and anyone can build one as long as you have the tenacity required. It may take some trial and error, but if you can learn as you go, you can build a thriving business without ever having to show your face.

Anyone can start a Shopify business [1:09]

A brief history of Make Me Yellow Co [2:54]

When the business started to pick up steam [8:14]

Building a system and scaling [11:11]

Understanding your operating costs [12:34]

Not every idea will be a good one [14:39]

Research your competitors [16:23]

Test out all the variables [17:42]

Running a business without showing your face [20:25]

You can build and sell a business, too [22:35]

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