• Ep 27 | Data Activation: Turning Data into Action with Steen Rasmussen, Founder & Director at IIH Nordic

  • Mar 23 2021
  • Duración: 54 m
  • Podcast

Ep 27 | Data Activation: Turning Data into Action with Steen Rasmussen, Founder & Director at IIH Nordic

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  • Resumen

  • In Episode 27 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steen Rasmussen, Founder & Director at IIH Nordic, where they discuss how to activate data to drive business value, which includes:

    • How he ended up as a keynote speaker in Silicon Valley
    • Why dashboards don’t facilitate action
    • How data activation correlates action and the bottom line
    • Why reporting has become an alibi in analytics
    • How many organisations calculate costs to the point of insight but fail to factor in the cost of change
    • Why we often underestimate the value lifecycle in analytics
    • How and why we should calculate the cost of inaction
    • Why customer lifetime value is one of the key metrics in business
    • The importance of focusing on margins and not just value
    • Why we are obsessed with revenue and not profit
    • The importance of understanding the end to end cost structure to sell your products
    • Why marketing agencies can’t add value to the bottom line, only the top line
    • Why the notion of “sell more to earn more” is a fallacy
    • Data isn’t the new oil because it doesn’t retain value, it’s more like meat because it spoils
    • What companies need is a data-driven business developer but what they often hire is a “number accountant”

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