In Episode 25 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Raine, CEO & Founder at Unlocked Data where they discuss how to monetise data through building sellable products.

After being responsible for monetising data through sale at a large global brand, Dan decided to start his own business in that space.

We discuss:

• How he became responsible for commercialising data as an asset to be sold in the corporate world
• How they build data products and services which help organisations productise their data as a sellable asset
• How this is applicable to every type of organisation, not just data or tech businesses
• Why you should commercialise data both internally and externally, simultaneously
• The importance of changing how you think
• Why it's an easier conversation to have to obtain buy-in
• Why it’s hard to quantify commercialising data internally versus externally
• How it gives you the ability to win new customers for the business
• The importance of making the customers the hero in your data storytelling
• The barriers to entry
• Why you have to focus on "pain relievers" and "gain creators"
• Why most organisations aren't set-up to deliver this themselves

In Episode 26 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Bannocks, Chief Data Officer at Danone, where they discuss the trials and tribulations surrounding the current CDO role, which includes:

• Why the average tenure of the CDO is only 2 years
• That many boards haven’t realised this needs to be a strategic priority
• How the eagerness to obtain a CDO role is contributing to the tenure
• How most boards are dipping their toe into the water
• The type of questions you should be asking to gauge the readiness for the role in the organisation
• Why it’s important to recognise the difference in scale
• Why coming from a technical background is advantageous, but that alone isn’t enough
• Why the appointment of "Non-Exec Data Leaders" will be an indication of maturity
• How the consultancy organisations are playing their part in this
• Why some businesses won’t need a CDO
• How ROI can be seen within 6 months & it could cost up to 200m
• Why it’s essential to have an official communication strategy & budget to drive change
• What those type of comms strategies could consist of
• Why experimentation and innovation are essential but seen as the nemesis within the business
• What organisation should be considering to decide whether to appoint a CDO
• The key things Data Leaders should be thinking about before taking a CDO role