• Ep 25 | Monetising Data Through Productisation with Dan Raine, CEO & Founder at Unlocked Data

  • Mar 9 2021
  • Duración: 50 m
  • Podcast

Ep 25 | Monetising Data Through Productisation with Dan Raine, CEO & Founder at Unlocked Data

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  • Resumen

  • In Episode 25 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dan Raine, CEO & Founder at Unlocked Data where they discuss how to monetise data through building sellable products.

    After being responsible for monetising data through sale at a large global brand, Dan decided to start his own business in that space.

    We discuss:

    • How he became responsible for commercialising data as an asset to be sold in the corporate world
    • How they build data products and services which help organisations productise their data as a sellable asset
    • How this is applicable to every type of organisation, not just data or tech businesses
    • Why you should commercialise data both internally and externally, simultaneously
    • The importance of changing how you think
    • Why it's an easier conversation to have to obtain buy-in
    • Why it’s hard to quantify commercialising data internally versus externally
    • How it gives you the ability to win new customers for the business
    • The importance of making the customers the hero in your data storytelling
    • The barriers to entry
    • Why you have to focus on "pain relievers" and "gain creators"
    • Why most organisations aren't set-up to deliver this themselves

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