• Ep 16: Building a White-Label Powerhouse for Agencies, With Dmitry Fesenko of Haven

  • Apr 23 2025
  • Duración: 30 m
  • Podcast

Ep 16: Building a White-Label Powerhouse for Agencies, With Dmitry Fesenko of Haven

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  • Resumen

  • 🔑 Key Takeaways

    • Dmitry runs two agencies: AdTribe (for DTC brands) and Haven (white-label media buying for agencies).
    • Haven uses the same team and processes as AdTribe, but exclusively services agencies to avoid direct client headaches.
    • The white-label model sacrifices margin for long-term retention and stability.
    • Operational scaling is the biggest challenge, especially as they approach 100+ managed accounts.
    • Communication, not performance, is often the main source of churn—especially with direct clients.
    • Dmitry bootstrapped his agency journey from freelancer to a team of 10+ in less than a year.
    • Early mistakes included hiring full-time staff too quickly without predictable revenue.
    • Media buyers are compensated via base + account-based bonuses to balance security and performance.
    • Strong client relationships and proactive communication systems are more critical than just results.
    • Investing in personal brand and LinkedIn content is something Dmitry wishes he had started earlier.


    Check out Dmitry's agencies here:

    Haven

    Adtribe

    Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
    https://www.agencyuplift.co/vault

    Sean’s Links:

    🔗 Sean Lang on LinkedIn
    🌐 Agency Uplift Skool Group
    🛒 Social Commerce Club
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