• Ep. #144 Why The Washington Spirit Are Investing In Fans, Community & The Future Of Women’s Sports, ft. RaShauna Hamilton

  • Apr 22 2025
  • Duración: 26 m
  • Podcast

Ep. #144 Why The Washington Spirit Are Investing In Fans, Community & The Future Of Women’s Sports, ft. RaShauna Hamilton

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  • In episode #144 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews RaShauna Hamilton, the VP of Fan Growth & Community at the Washington Spirit.

    After beginning her career as an intern with the Washington Mystics, RaShauna has worked across both men’s & women’s sports—and is now leading initiatives to grow fandom, strengthen community ties, and expand access to the NWSL.

    In this episode, RaShauna shares how the Washington Spirit is:

    • ⚽ Expanding access to women’s soccer in D.C.
    • 📈 Why investing in community is key to sustainable growth.
    • 📣 Her strategy for reaching new and untapped fan segments.

    RaShauna’s message is clear: community drives fandom, and fandom drives the future of women’s sports.

    More from GOALS

    Follow GOALS on Twitter: @goals_sports_

    Follow GOALS on Instagram: @goals_sports_

    Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

    Shop: goals-sports.com/shop
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