Women’s sports is predicted to be the next multi-billion dollar industry.💰

In episode #143 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Pete Giorgio, the Global Sports Practice Leader at Deloitte, and Jenny Haskel, the Knowledge & Insights Lead for Deloitte’s Sports Business Group.

New data from Deloitte forecasts that women’s sports is on pace to cross the $2 billion revenue threshold for the first time in 2025.

Deloitte’s new report - "Beyond the Billion-dollar Barrier: Charting the Next Phase of Growth"- highlights a 240% revenue increase in pro women’s sports over the past 4 years, and forecasts that women’s sports will reach $2.35 billion in global revenue in 2025.

This projection follows a groundbreaking year in 2024, where women’s sports surpassed expectations, generating $1.88 billion in revenue – a significant jump from Deloitte's original $1.3 billion prediction.

In this episode, hear Jenny & Pete share:

• 📊 Why women’s sports are growing at an unprecedented rate.
• 🏀Which sports & markets are driving the revenue boom.
• 💼 Why the business case for women’s sports has never been stronger.

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