Let’s talk about what really moves the needle in your business in 2025!

In this episode, I’m joined by Dallas Travers, the go-to coach for values-driven coaches who want to grow without the sleaze. Dallas breaks down the exact strategy she used to grow her email list by 3,000+ subscribers in six months—without ads, without burnout, and definitely without selling her soul to social media. (Spoiler alert: it’s all about bundles!)

We get real about:

• The surprising truth behind the “sales are down” narrative
• Why email beats social media for trust-building every time
• What a bundle actually is and why it’s list-building gold
• The mindset shifts you need to confidently collaborate
• How bundles can fast-track aligned connections and cash

Whether you’re new in business or feeling stuck on visibility, this conversation is packed with strategic advice and soul-aligned insights to help you grow your audience—and your revenue—on your terms.

>>MEET DALLAS<<

Dallas Travers is the go-to coach for coaches who are tired of chasing sales and ready to grow their businesses with strategy, confidence and zero sleaze. With her Client-Centered Sales System and signature Bundlicious Roadmap, she’s helped countless of values-driven coaches sign their first clients, hit five-figure months, and build email lists that actually convert. Today, she’s breaking down the exact method she used to add 3,000+ subscribers in just six months—without ads, burnout, or selling your soul on social media.

>>CONNECT WITH DALLAS<<

Check out Dallas’s program Bundilicious here.

Learn more about her work and upcoming programs

Follow her on Instagram

🔹 Grab the 90-Day Visibility Sprint Starter Kit — your mini system to stay visible all summer long (with an AI assistant built in!)

Want support building your visibility strategy?

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Book a call to talk about working together

🔹 Follow on Instagram (just not this summer!)

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If you’ve ever pitched yourself to be on a podcast and gotten total crickets... this one’s for you.

I’m spilling the tea on podcast pitches—the good, the bad, and the so-bad-I-hit-delete-before-I-finish-reading. As someone who has a background in public relations and has hosted this show for over two years, I get dozens of pitches every week. And honestly? Most of them are awful.

So I created this episode to help you do better.

I’m breaking down the 9 red flags that make me delete a pitch instantly. These are the things I see over and over again from cold pitches, especially the kind written by AI or PR agencies that clearly don’t know me, my show, or my audience. But don’t worry—I’m also sharing the exact steps to write a thoughtful, strategic pitch that actually gets a YES.

In this episode, I share:

• Why cold pitching rarely works (and what to do instead)
• The most cringe AI-generated language that screams "template"
• What I actually want to see in a guest pitch
• Why doing your research gives you a major edge
• The power of leading with generosity and relationships

This is the no-BS guide to getting visible through podcast guesting—without being annoying, lazy, or robotic.

🔹 Grab the 90-Day Visibility Sprint Starter Kit — your mini system to stay visible all summer long (with an AI assistant built in!)

Want support building your visibility strategy?

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Book a call to talk about working together

🔹 Follow on Instagram (just not this summer!)

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

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Welcome to the kickoff of the Summer Strategy Snack Series! These bite-sized solo episodes are designed to help you stay visible without burning out or touching your Instagram app all summer long (if you don’t want to). And this first one? It’s packed with 5 visibility strategies that don’t require a single piece of content. Yep, you heard that right.

If you're craving ways to stay top of mind without posting, filming, or showing up with perfect hair, this is for you. These strategies are low-lift, high-impact, and rooted in relationship building — the kind of behind-the-scenes marketing that actually works.

We’ll unpack:

• What "visibility" really means (and why it's not what you've been taught)
• 5 overlooked visibility strategies you can implement in under 10 minutes
• How these small, intentional actions can create a ripple effect of new opportunities
• The power of quiet marketing moves like testimonial requests, voice notes, and replying to emails
• Why connection — not content — is your biggest summer asset

Plus, I’m sharing my own summer social media detox plan and why I’m trading reels for relationships.

🔹 Grab the 90-Day Visibility Sprint Starter Kit — your mini system to stay visible all summer long (with an AI assistant built in!)

Want support building your visibility strategy?

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Book a call to talk about working together

🔹 Follow on Instagram (just not this summer!)

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Perfectionism. Productivity guilt. Rest as a reward (only after you're totally burned out). Sound familiar?

This week I'm joined by the incredible Mindi Huebner—a certified clinical hypnotherapist, NLP practitioner, and subconscious success alchemist. She guides high-achieving women to rewire their subconscious so their success feels spacious, embodied, and rooted in self-trust—not urgency.

This conversation is all about letting go of hustle culture. Mindi shares her personal journey of breaking up with the belief that "rest is lazy" and walks us through how subconscious identity drives 95% of our actions. We unpack how to start noticing your "achievement attachment," how to define success in your season, and why it's time to build your business with both ambition and authenticity.

Tune in to hear:

• How your subconscious identity is shaping your business habits
• What "achievement attachment" looks like (and why it leads to burnout)
• Why redefining success by season is crucial
• How to rewire limiting beliefs without hitting rock bottom first
• The brain science behind why hustle feels safer than rest
• What aligned hustle really looks like (and how to spot it)

>>MEET MINDI<<

Mindi Huebner is a Certified Clinical Hypnotherapist, NLP Practitioner, and creator of the 24 Karat Success Framework. She's the host of the "Unlock Your 24 Karat Success" private podcast and a go-to mentor for ambitious women ready to ditch perfection and step into identity-led success.

Mindi’s Instagram

Access the Unlock Your 24 Karat Success Private Podcast

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

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This episode is raw and real. I'm not coming at you with a strategy drop or a polished script. I'm just here, sharing from my heart, because life handed me a hard stop and I couldn’t not talk about it.

Two weeks ago, I was on fire—building, creating, riding a wave of momentum like never before. And then, in an instant, it all paused. A close family friend lost their 21-year-old son in a tragic accident, and it rocked me. It rocked all of us.

So I hit pause. I cried. I hugged my kids tighter. I barely touched work. And yet...things kept flowing. New opportunities. Clients. Income. Magic. Even in the stillness.

This episode isn’t about efforting. It’s about surrender. It’s about the duality of running a purpose-driven business while navigating very human emotions. And it’s about remembering that the world doesn’t stop when you do. Sometimes, it gives you exactly what you need.

I’ll unpack:

• Why grief doesn’t wait for your calendar to clear
• How momentum still exists in moments of stillness
• The difference between efforting and allowing
• The guilt and grace of having good things happen during sad times
• What it means to build a business that lets you be human

If you’re in a season of stillness, softness, or struggle—this one’s for you.

Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier

✉️ Email me: kelly@ksco.ca with the subject line "Visible AF"

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist.

I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money.

We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help you articulate your brand message so you're not stuck staring at a blinking cursor.

Whether you're brand new or in a pivot, this conversation will give you clarity and direction to make your brand unforgettable.

• Why choosing a niche actually opens more doors
• Four pillars of Malika's Bull's Eye Branding Formula
• Red flags that you're too broad in your messaging
• How AI can help refine your niche and clarify your pitch
• Real-world examples of niche transformation
• How to test, tweak, and commit to your messaging

>>CONNECT WITH MALIKA<

• https://thebrandceo.com
• Lumi AI Use code: LUMI30 for $30 off
• Instagram

Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier 📧 Email me: kelly@ksco.ca with the subject line "Visible AF"

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Let’s talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I'm joined by John Horn, CEO of Stub Group, who’s the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything.

John’s run more than 15,000 ad campaigns and helped generate over $400 million in client revenue, so when he says, “$10 isn’t going to move the needle,” you know he means it.

In this episode, we unpack:

• Why Google Ads are tricky to track for brick-and-mortar businesses
• What budget you actually need to make Google Ads work (spoiler: it’s not $200/month)

• What to do before running any Google campaign

• The one free tool you probably haven’t optimized (but should!)

• How to build trust and increase your walk-in traffic with your Google Business ProfileHow to connect online clicks to real-life foot traffic

• How often you should post on your profile (and yes, you can just repurpose your Instagram)

Whether you’re already dabbling in ads or wondering where the heck to start, this episode is your no-fluff primer for making Google work for you, not drain your bank account.

>>CONNECT WITH JOHN<<

Stub Group’s free resources: https://stubgroup.com/free

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This one’s personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn’t want to trade my family for a career. And I know you don’t either.

That’s why I’m bringing you a conversation that’s more than a strategy session—it’s a shift in mindset.

In this episode, I’m diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence.

Spoiler alert: This isn’t a tech tutorial. It’s a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva).

We’ll unpack:

• Why your visibility strategy should start with your values—not the algorithm
• How to stop the burnout spiral of content creation (especially if you’re avoiding IG like the plague)
• My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOU
• What happens when AI + strategy collide in your business (spoiler: time, energy, and clarity)
• How the Visible AF accelerator helps you implement it all with support

If you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!