Ever felt the itch to change everything — but also felt paralyzed because you’ve built a community, payroll, and a reputation on the “old thing”?

I sat down with Tracy Matthews, a serial reinventer who’s survived bankruptcy, built and rebuilt seven-figure creative businesses, and now runs a program called The Art of Reinvention.

This episode is a masterclass in doing the pivot work without burning it all down (unless you actually want to). We get honest about the messy middle: burnout, descaling, the loneliness of leadership, and the brutal clarity that hit after 2008 when Tracy’s jewelry company imploded.

If you’re tired of launching the same thing in different packaging, or you’re stuck between keeping a legacy brand alive and chasing a new north star, this episode will give you permission, structure and a shove.

What we unpacked

• Why reinvention is not flaky — it’s how you stay relevant, wealthy, and inspired.
• How Tracy rebuilt after bankruptcy and turned custom relationships into a new, profitable model.
• The emotional and financial reasons founders resist “hard pivots,” and how to descale with dignity.
• When community becomes the thing that holds you back and how to bring people along ethically.
• The 3-step Art of Reinvention framework: Clarity → Create → Cultivate (and what each step actually looks like).
• How to write a vibrant, visual vision (not a boring sentence) that consistently pulls you forward.
• Why creativity is the business life force — and how to find it again when you’re burned out.
• Practical product strategy: one core offer that serves beginners through scale-ups.

You’ll walk away with

• A clear first action if you think you need a reinvention but don’t know where to start.
• Language to explain a pivot to your team and community without sounding flaky.
• A refresh checklist for deciding what to keep, what to kill, and what to consolidate.
• The emotional permission to “work yourself out of the business” and why that might be the boldest move you make.

>>MEET TRACY<<

Tracy Matthews — founder, speaker, author, and creative reinvention expert. Tracy launched and scaled multiple jewelry brands, survived a market crash and bankruptcy in 2008, built Flourish & Thrive Academy (14 years, multiple seven figures, 9,500+ creatives served), authored The Desire Brand Effect, and now teaches founders how to reconnect with their creative life force and pivot with strategy. She’s launched The Art of Reinvention program and a private podcast called Reinvention Season to help founders navigating change.

>>CONNECT WITH TRACY<<

• https://reinvent.tracymatthews.com/next-chapter
• Instagram
• LinkedIn

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🔹 Get visible

We’re not easing into this one. We’re going straight to the soapbox.

In this conversation with marketing strategist and host of Marketing Unfiltered, Sophia Parra, we get real about AI, the “trust recession” online, and why your nurture strategy probably isn’t actually nurturing anyone.

Sophia shares why “I’m just not going to use AI” is no longer a viable business stance, how AI has quietly devalued traditional coaching in your clients’ minds, and what that means for your offers and messaging going forward.

We also dig into her wildly effective Q&A Day strategy—a simple, unscalable-on-purpose nurture event that’s converting 90%+ of participants into paying clients, all rooted in actual conversations instead of algorithm chasing.

If you’ve been feeling like your sales are slower, your webinars aren’t filling, and your people are more skeptical than ever… this episode will help you understand why and what to do about it.

We’ll unpack:

• Why “I’m not going down the AI track” is quietly putting a nail in your business coffin
• How AI has changed your buyers’ expectations (even if you don’t use it yet)
• The trust recession: why so many buyers feel burned by coaching and online programs
• The real definition of nurturing (hint: it’s not “I post every day and send a weekly email”)
• Sophia’s Q&A Day Party strategy that turned casual subscribers into paying clients
• How she uses those Q&A days for market research, content ideas, and offer development
• Why you should stop obsessing over scalability and start doing the unscalable things first
• How to think about AI as support, not a replacement, inside your business and your offers

This one is equal parts ranty, honest, and super practical. You’ll walk away with one big mindset shift and a very tangible way to deepen relationships with your audience.

>>MEET SOPHIA<<

Sophia Parra is a no-fluff marketing strategist, creator of Pocket CMO, and the unfiltered voice behind the Marketing Unfiltered Podcast. She helps coaches and online business owners ditch the performative content hamster wheel and build marketing that actually nurtures, converts, and feels good to run.

>>CONNECT WITH SOPHIA<<

• Listen to Marketing #Unfiltered
• Grab the private podcast For the Love of Marketing: https://www.gotocoach.club/fortheloveofmarketing
• Follow Sophia on Instagram

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The Year of the Bot Sale is here Nov. 24 - Dec. 1, 2025!

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It’s the end of November, and I’ve been thinking a lot about how I want next year to feel. Not just in my business, but in my actual life—the pace, the white space, the energy I want to bring in, and the things I’m done with.

So today, I’m sharing my 3 predictions for 2026—and why I’m calling it The Year of the Bot. These aren’t just tech trends; they’re clues to how we can finally run businesses that feel lighter, more human, and more aligned.

Here’s what we’ll unpack:

• Why 2026 is the Year of the Bot—and why AI is no longer optional.
• How implementation (not more strategy) will set leaders apart.
• Why the next era belongs to the ones who know how to human.
• How AI can give you back your time, creativity, and white space.
• A behind-the-scenes look at my Year of the Bot Sale—five Human-First AI offers designed to make 2026 your most spacious year yet.

• "AI isn’t replacing us. It’s releasing us to do the work only humans can do."
• "2026 belongs to the implementers—the ones who bridge great ideas and real follow-through."
• "The next era belongs to the ones who know how to human."
• "We don’t need to be busier. We just need to be braver."

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If you’ve been side-eyeing social media, this one will feel like a deep exhale. Amanda Walker—“the coach that coaches coaches” with 25+ years of experience—breaks down how to get clients in a skeptical market by building trust that sticks. We talk about why posting more isn’t the answer, what RGAs (revenue-generating activities) actually look like, and how small-buy offers + radical transparency speed up buying decisions. She also shares the real story behind taking 55 days off social while bringing in $52K, and why you’re only ever 80% certain—so ship the B+ work and move.

• Why social is a nurture channel—not your primary client source
• The trust recession (and how to sell with transparency)
• RGAs: the under-the-iceberg moves that actually create revenue
• How small-buy offers accelerate trust + conversions
• Messaging in 2025: hyper-specific who + problem
• The mindset reframe: you’re only ever 80% certain—decide and move

>>MEET AMANDA<<

Amanda Walker is a Certified Master Coach and creator of the Best Damn Coach brand and podcast. She’s been featured in Forbes and Today Online, and on podcasts like Cubicle to CEO.

Find her here:

Instagram: https://www.instagram.com/awalkmyway Instagram

Website: https://amanda-walker.com

Free limited-series podcast “How to Get Clients” + companion workbook: https://amanda-walker.com/limitedseriesfreebie/

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Ever feel yourself outsourcing your power to the next course, coach or hack? Same.

In this conversation with certified coach Carly Clark Zimmer, we dig into how to rebuild self-trust so you can make clear, grounded business decisions without the constant second-guessing. We unpack why overthinking drains you more than doing, how parts work (IFS) creates internal harmony, and the simple (not easy) practice that unlocks clarity: spaciousness.

You’ll hear real talk on comparison traps, sunk-cost stubbornness, and how to know when to keep going vs. pivot.

Plus, Carly’s free tool—the Five-Minute Laser Coach—to spark a quick breakthrough.

• Why entrepreneurs outsource self-trust—and how to take it back
• The difference between thinking about doing vs. doing (and why thinking is often more exhausting)
• Parts work/IFS in plain English: letting every “instrument” in your inner orchestra be heard
• A simple decision filter: priorities, capacity, context
• When to stick with a strategy vs. press pause on what isn’t converting
• Practicing intuitive decision-making (yes, even on “what’s for dinner”)

>>MEET CARLY<<

You know when you're stuck in a loop of overthinking and second-guessing every business move? Yeah, Carly Clark Zimmer is the person who helps you get out of that. She's a certified coach, trained in Internal Family Systems, and has this magical way of blending nervous system work with business strategy. Carly helps heart-centered entrepreneurs ditch the outdated hustle programming and tap into real, embodied self-trust — the kind that lets you make aligned decisions even when the path isn’t crystal clear. Think of her like a software engineer... but for your inner operating system.

• Website
• Instagram

Five-Minute Laser Coach (free with code freeclarity):

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Let’s talk about monetization with AI—without the overwhelm, the jargon, or pretending you’re suddenly a coder.

In this episode we break down three clear paths to monetizing with AI that don’t require you to build a tool, start a tech company, or even understand how ChatGPT works behind the curtain.

You’ll discover how to:

• Save hours (and reclaim your evenings) by using AI to streamline the behind-the-scenes work
• Enhance your client delivery so every touchpoint feels high-touch—without adding more calls to your calendar
• Productize your expertise into AI-powered experiences that sell while you sleep

You’ll hear real-world examples, including how I turned my proprietary frameworks into tools like Brenda (the BrandCalibrator™) and Valerie (the Visibility Auditor)—and how these tools create scalable, on-brand experiences that feel personal and profitable.

Plus, I’ll walk you through the #1 mistake most creators make when building GPTs and how to protect your intellectual property before you put your methods into AI.

This episode will spark ideas for how you can work less, earn more, and serve better using AI in your business—no tech degree required.

We’ll Unpack:

• The 3 monetization paths with AI: Operational Efficiency, Enhanced Client Delivery, Productization
• How to measure ROI from time saved (and why that’s just as powerful as new income)
• A behind-the-scenes look at Kelly’s “onboarding assistant” GPT that cut her process from 20 hours to 2
• Why productizing your knowledge through AI tools can expand reach and protect your IP
• The mindset shift from “AI is replacing us” to “AI helps us human better”

Get the workshop replay for $1 with coupon code: Podcast.

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Join us for the Next AI Era Workshop: GPT Ecosystems (use coupon code “podcast” to get in for only $1)

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This week I’m thrilled to introduce you to Andrew Bartle, longtime entrepreneur and software developer who’s been exploring how artificial intelligence can empower creators — without compromising ethics or security. He’s passionate about transparency, responsible AI, and helping people understand the technology shaping the next era of business.

And more importantly, he and I have been building a new AI platform that we’re so excited to share with you!!!

You’ve heard me share how much I use AI tools like ChatGPT in my business — from writing show notes to managing workflows — but I’ve also been feeling the tension between innovation and integrity. As creators, so much of what we share online comes from our own intellectual property: our ideas, frameworks, and hard-won experience. And yet, we rarely stop to ask: where does all that information actually go?

In this conversation, Andrew and I dig into the real-world risks and responsibilities of using generative AI as creators. We talk about what happens behind the curtain of tools like ChatGPT, what “AI governance” even means, and why protecting your IP and your audience’s data has to be part of the creative process.

It’s not about fear, it’s about awareness. AI can be an incredible support system when we understand how to use it wisely, with clear boundaries and ownership in place.

• Why creators need to think critically about data privacy and ownership
• The hidden risks of uploading your work to open AI platforms
• What “responsible AI” looks like in everyday business use
• Simple ways to check if a tool aligns with your values and data standards
• How to stay creative and innovative without giving away your IP

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Have you ever felt like you’re doing all the marketing things—and still not being seen? In this special replay, I’m flipping the mic and joining Lori Young on The OfferMojo Show to talk about visibility the sustainable way: relationship-led, energy-aligned, and supported by AI.

We dig into why social media is not your only path (or even your best lead source), the difference between performative vs. strategic visibility, and the 10-minute-a-day habit that compounds into speaking invites, partnerships, and clients—without burning you out. I also share how I’m using AI (including custom GPTs) to repurpose smarter, pitch faster, and keep momentum when life gets lifey.

• Why visibility ≠ “be everywhere” (and what to do instead)
• Social media as nurture, not lead gen—and what to use for leads
• Strategic vs. performative visibility (and how to spot the difference)
• The 10-minute visibility habit that compounds over 60–90 days
• Relationship-led growth: collaborations, podcasts, speaking
• Practical ways I use AI to save time and stay in my voice
• Permission to rest: energetic alignment beats algorithm anxiety

>>CHECK OUT LORI’S POD<<

The OfferMojo™ Show

The Next AI Era: GPT Ecosystems workshop for $1 with coupon: PODCAST

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Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

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