We’re not easing into this one. We’re going straight to the soapbox.

In this conversation with marketing strategist and host of Marketing Unfiltered, Sophia Parra, we get real about AI, the “trust recession” online, and why your nurture strategy probably isn’t actually nurturing anyone.

Sophia shares why “I’m just not going to use AI” is no longer a viable business stance, how AI has quietly devalued traditional coaching in your clients’ minds, and what that means for your offers and messaging going forward.

We also dig into her wildly effective Q&A Day strategy—a simple, unscalable-on-purpose nurture event that’s converting 90%+ of participants into paying clients, all rooted in actual conversations instead of algorithm chasing.

If you’ve been feeling like your sales are slower, your webinars aren’t filling, and your people are more skeptical than ever… this episode will help you understand why and what to do about it.

We’ll unpack:

• Why “I’m not going down the AI track” is quietly putting a nail in your business coffin
• How AI has changed your buyers’ expectations (even if you don’t use it yet)
• The trust recession: why so many buyers feel burned by coaching and online programs
• The real definition of nurturing (hint: it’s not “I post every day and send a weekly email”)
• Sophia’s Q&A Day Party strategy that turned casual subscribers into paying clients
• How she uses those Q&A days for market research, content ideas, and offer development
• Why you should stop obsessing over scalability and start doing the unscalable things first
• How to think about AI as support, not a replacement, inside your business and your offers

This one is equal parts ranty, honest, and super practical. You’ll walk away with one big mindset shift and a very tangible way to deepen relationships with your audience.

>>MEET SOPHIA<<

Sophia Parra is a no-fluff marketing strategist, creator of Pocket CMO, and the unfiltered voice behind the Marketing Unfiltered Podcast. She helps coaches and online business owners ditch the performative content hamster wheel and build marketing that actually nurtures, converts, and feels good to run.

>>CONNECT WITH SOPHIA<<

• Listen to Marketing #Unfiltered
• Grab the private podcast For the Love of Marketing: https://www.gotocoach.club/fortheloveofmarketing
• Follow Sophia on Instagram

Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

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The Year of the Bot Sale is here Nov. 24 - Dec. 1, 2025!

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It’s the end of November, and I’ve been thinking a lot about how I want next year to feel. Not just in my business, but in my actual life—the pace, the white space, the energy I want to bring in, and the things I’m done with.

So today, I’m sharing my 3 predictions for 2026—and why I’m calling it The Year of the Bot. These aren’t just tech trends; they’re clues to how we can finally run businesses that feel lighter, more human, and more aligned.

Here’s what we’ll unpack:

• Why 2026 is the Year of the Bot—and why AI is no longer optional.
• How implementation (not more strategy) will set leaders apart.
• Why the next era belongs to the ones who know how to human.
• How AI can give you back your time, creativity, and white space.
• A behind-the-scenes look at my Year of the Bot Sale—five Human-First AI offers designed to make 2026 your most spacious year yet.

• "AI isn’t replacing us. It’s releasing us to do the work only humans can do."
• "2026 belongs to the implementers—the ones who bridge great ideas and real follow-through."
• "The next era belongs to the ones who know how to human."
• "We don’t need to be busier. We just need to be braver."

Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Done for you visibility plan by Valerie the Visibility Auditor

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Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast

If you’ve been side-eyeing social media, this one will feel like a deep exhale. Amanda Walker—“the coach that coaches coaches” with 25+ years of experience—breaks down how to get clients in a skeptical market by building trust that sticks. We talk about why posting more isn’t the answer, what RGAs (revenue-generating activities) actually look like, and how small-buy offers + radical transparency speed up buying decisions. She also shares the real story behind taking 55 days off social while bringing in $52K, and why you’re only ever 80% certain—so ship the B+ work and move.

• Why social is a nurture channel—not your primary client source
• The trust recession (and how to sell with transparency)
• RGAs: the under-the-iceberg moves that actually create revenue
• How small-buy offers accelerate trust + conversions
• Messaging in 2025: hyper-specific who + problem
• The mindset reframe: you’re only ever 80% certain—decide and move

>>MEET AMANDA<<

Amanda Walker is a Certified Master Coach and creator of the Best Damn Coach brand and podcast. She’s been featured in Forbes and Today Online, and on podcasts like Cubicle to CEO.

Find her here:

Instagram: https://www.instagram.com/awalkmyway Instagram

Website: https://amanda-walker.com

Free limited-series podcast “How to Get Clients” + companion workbook: https://amanda-walker.com/limitedseriesfreebie/

Train AI to sound like you (in under 2 hours) with BrandCalibrator™

Done for you visibility plan by Valerie the Visibility Auditor

Let’s work together: https://ksco.ca/

Get visible without social media

Connect on Instagram

If you enjoyed this episode, please help us share it by:

Following the show—this helps you stay updated and supports us!

Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

Sharing it on Instagram and tagging

@entrepreneurschoolpodcast