Who gets credit for starting a meme? Usually... nobody — they're made too quickly and organically. In the case of one of the most famous bait-and-switch memes of all time, the "Rick Roll," we may be looking at something experts call convergent evolution. Did the Rick Roll originate with a piece of code on the message board 4Chan, or with a prank call to a local sports show in Michigan? And why does the Rick Roll have such staying power? Is it codified in the DNA of the song itself?

We explore the meme’s origin, the history of the song, "Never Gonna Give You Up," and its impact on both internet users during COVID-19 and on the performer himself.

This episode was originally published on Oct. 08, 2021.

*** Survey alert: Tell us what you love about the show, what you want more of; what you could stand a little less of. And if you complete the survey, we'll send you an extra episode (what Ben's calling a "dashboard confessional") in January.

Take the survey here: wbur.org/endlessthreadsurvey

Thank you!

2025 marks 20 years of Google Maps — a tool that many of us would be, quite literally, lost without.

We hear from New Orleanians who used Google Maps/Google Earth in its inaugural year to survey the damage to their homes following Hurricane Katrina.

We also talk to the internet's Map Men, who ask whether "the best maps humanity has ever produced are simultaneously the worst maps for humanity?" in their new book, "This Way Up: When Maps Go Wrong (And Why It Matters)."

*** Survey alert: Tell us what you love about the show, what you want more of; what you could stand a little less of. And if you complete the survey, we'll send you an extra episode (what Ben's calling a "dashboard confessional") in January.

Take the survey here: wbur.org/endlessthreadsurvey

Thank you!

There's a lot of drone warfare footage on the internet from Ukraine and Russia. But over the last year, a surprising change has emerged, via photos from the battlefront posted online. It has become clear that a huge part of the drone war, from dropping grenades on soldiers in bunkers, to dropping explosives on infrastructure or airfields, is wired. Those wires are fiber optic cable, stretching from drone operators to the drones, which spool out cable across the ground and over trees along the battlefront. These drones are often single-use rarely returning from the mission they set out on. And the spools of fiber optic cable, stretching over 30-50 kilometers, don't get cleaned up. We explore this evolution of drone use in the conflict - where it came from, and why.

*** Survey alert: Tell us what you love about the show, what you want more of; what you could stand a little less of. And if you complete the survey, we'll send you an extra episode (what Ben's calling a "dashboard confessional") in January.

Take the survey here: wbur.org/endlessthreadsurvey

Thank you!