Episodios

  • How To Get Consistent National Press Coverage Every Month (With Carol Driver)
    Mar 28 2026
    In this revealing conversation with Carol Driver, Nick James explores how business owners can get consistent coverage in the national press every single month - and why it's more important now than ever before. Carol, a journalist with nearly 30 years of experience in national media who's now a PR expert, shares the insider secrets that most business owners get completely wrong. From the mistakes that get you blacklisted by editors to the exact headline formulas that grab journalists' attention, Carol breaks down what it really takes to get featured. With the rise of AI and ChatGPT becoming the new Google, national press coverage isn't just about credibility anymore - it's about being found. When someone searches for "the best nutritionist" or "top business coach," AI will trawl the most trusted sources (national press) to give its answer. If you're not showing up there, you're invisible. From crafting headlines that pack a punch to understanding what makes a "good story" in a journalist's eyes, Carol shares the exact framework she uses to get her clients featured month after month. She also reveals why using AI to write your pitch is the fastest way to get blacklisted, the power of "trust stamps" for your brand, and why some PR can actually backfire and damage your reputation. Whether you're new to PR or you've been pitching unsuccessfully for months, this episode will change how you approach getting media coverage. VALUABLE RESOURCES https://caroldriver.com (Freebies section - 50 Headline Ideas Editors Will Love) https://www.expertempires.com/ ABOUT THE HOST Nick James Nick dropped out of university at 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months, he was the top performer and left to start his second business at 24. This time, he discovered a winning formula and, before long, had a multi-six-figure company. He then made a huge mistake that nearly put him out of business and cost him £50,000 in cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned speakers such as Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    28 m
  • The One Thing Impacting Millions of UK Business Owners Right Now — With Claire Bartlett
    Mar 14 2026
    The one thing impacting millions of UK business owners right now — and most of us don't even know it's happening. In this episode, Nick sits down with Claire Bartlett — The Simplified CEO — for a conversation that surprised even him. Claire specialises in supporting perimenopausal entrepreneurs to simplify their businesses and create a more sustainable, spacious way of working. And the numbers behind this issue are staggering: 13 million women in the UK are currently perimenopausal or menopausal, over 1 million of them are self-employed, and 67% report it's negatively affecting their business. This isn't just a conversation for women. If you employ people, work with clients, or have a business partner, someone in your world is affected right now. In this episode, you'll discover: Why perimenopause can last 7–10 years and what that means for your business The #1 symptom most people don't know about (it's not what you think) How losing over an hour's sleep per night affects decision-making and productivity Simple but powerful ways to restructure your business to work with you through this phase What business owners and employers can do right now to better support their teams and clients Claire also shares details about her free virtual training — The Perimenopausal Business Revolution — where she equips entrepreneurs with the tools and education to navigate this head-on. Register for Claire's free training: claire-bartlett.co.uk/webinar-registration Follow Claire on Instagram: @theclairebartlett
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    29 m
  • Why AI and Automation Are Non-Negotiable For Expert Businesses — With Seb Brantigan
    Mar 9 2026
    In this episode, Nick James sits down with Seb Brantigan — Co-Founder of DBSS Digital and marketing automation expert managing over 12 million emails a year for his clients — to have the honest conversation about AI that most 'gurus' are too afraid to have. Seb reveals why AI calling is still falling short (and the WhatsApp automation strategy that's working right now instead), how his team built a complete event funnel in days instead of weeks and generated five figures in sales, and the one question every expert business owner needs to ask before touching any AI tool. From using AI to turn free event registrants into paying buyers before they even walk through the door, to the "bleeding neck" method for knowing exactly where to start — Seb shares the practical, no-nonsense truth about what AI can and can't do for your business right now. If you're a coach, consultant, or expert who knows AI is important but has no idea where to begin — or you've tried it and not seen results — this conversation will completely change how you look at it. VALUABLE RESOURCES 🔗 Connect with Seb on LinkedIn 🤖 Grab Seb's Free AI Marketing Templates & Campaigns
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    33 m
  • How Laura Burton Made £149K in Year One Using LinkedIn (Without Posting Daily)
    Feb 28 2026
    In this episode, Nick James sits down with Laura Burton - aka "The Brutal Blonde" - to uncover exactly how she generated £149,000 in her first year on LinkedIn with less than 4,000 followers and without posting daily. Laura reveals why chasing likes and comments is actually preventing you from making sales, the exact posting formula that consistently fills her pipeline (3 content posts + 1 sales post per week), and why being in the DMs is more powerful than commenting for growth. From "poking the algorithm" with controversial polls to the simple shift that took her impressions from 2,000 to 60,000 in one weekend, Laura shares the brutal truth about what actually works on LinkedIn right now - and what you need to stop doing immediately. If you're a coach, consultant, or expert who's posting on LinkedIn but not seeing leads or sales, this conversation will completely change your approach to the platform. VALUABLE RESOURCES Connect with Laura on LinkedIn HOW TO SIGN HIGH TICKET CLIENTS ON LINKEDIN [Free Training From Laura]
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    31 m
  • [Eddie Abbew] Why Half His 7.5M Followers HATE Him... And How That Made Him Famous
    Jan 23 2026
    In this raw and revealing conversation with Eddie Abbew, Nick James uncovers the controversial strategies behind building 7.5 million followers across social media. Eddie shares his unconventional approach to personal branding - deliberately polarising his audience, creating debate, and why trying to get everyone to like you is killing your growth. From eating raw meat on camera to screaming in supermarkets about ultra-processed foods, Eddie reveals how authenticity, controversy, and education combine to create viral content that gets massive engagement - even from people who fundamentally disagree with him. His daughter Selena convinced him to take his message online, and the results speak for themselves: millions of followers, life-changing transformations for his audience, and a platform that's disrupting the entire nutrition industry. Whether you're building a personal brand, trying to cut through the noise, or looking to scale your expert business through social media, Eddie's direct approach to content creation, handling criticism, and staying authentic whilst being polarising will transform how you think about building an audience. This is essential listening for anyone who wants to stand out in 2026. VALUABLE RESOURCES https://www.expertempires2026.com/jan-2026-ee https://bit.ly/7figcoachgroup https://www.expertempires.com/podcast/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    12 m
  • AI Or Die: Why Your Business Can't Afford To Wait (With Matt Harmsworth)
    Jan 13 2026
    In this conversation with Matt Harmsworth, Nick James explores the AI revolution that's already transforming businesses - and why most business owners are getting it completely wrong. Matt, a former Hollywood film drone pilot turned AI consultant, recently blew away Nick's Top Level Mastermind with his presentation. In this episode, he reveals the uncomfortable truth: most business owners are throwing money at fancy AI tools but getting zero results because they're focusing on tactics instead of strategy. From ChatGPT becoming the new Google to creating AI avatars and automating low-level tasks, Matt breaks down exactly how to approach AI strategically. Nick shares the three specific ways he's using AI in Expert Empires right now - including creating copy, building video avatars, and automating calls - and Matt explains why you need to stop dipping your toes in and take this seriously before your competition leaves you behind. Whether you're just starting to explore AI or you're already using it in some areas, this episode will help you identify where the real opportunities are in your business. Matt's mantra says it all: "Don't dip your toes in this. Take it seriously." VALUABLE RESOURCES Take Matt's Free AI Assessment (30 questions): https://ai-or-die.co.uk https://ai-or-die.scoreapp.com/ Expert Empires Event (Matt will be speaking): https://www.expertempires2026.com/jan-2026-ee ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    36 m
  • (Matt Hall) Why AI Means Personal Brand Is No Longer Optional
    Jan 11 2026
    Online business strategist Matt Hall reveals why AI has made personal brand absolutely essential, the truth about why most memberships fail, and how to build recurring revenue that doesn't feel like a hamster wheel. Plus: The "Spotlight Strategy" for getting visible in the right places and why health is your ultimate business leverage. VALUABLE RESOURCES ⁠⁠ ⁠https://www.expertempires2026.com/jan-2026-ee https://www.instagram.com/matthallofficial/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    32 m
  • The Hidden Beliefs Sabotaging Your Success (And How To Change Them In Minutes)... [Dennis Richards]
    Oct 6 2025
    In this episode of Empire Builders, I sit down with Dennis Richards - a psychotherapist, coach, and retreat leader who specialises in helping business owners identify and transform the limiting beliefs that are holding them back. Dennis has run over 30 retreats in the last 10 years and works with experts, coaches, and entrepreneurs to uncover the deep-rooted wounds that prevent them from charging what they're worth, stepping up to bigger opportunities, and creating the life they truly want. This conversation gets personal... We dive into beliefs around money, worthiness, and the three core wounds that affect almost every business owner: "I'm not good enough", "I'm not perfect", and "I'm not worthy". In this episode, you'll discover: The simple exercise to reveal your hidden money beliefs (think about doubling your prices and notice what comes up) How to use your body as a tool to identify where limiting beliefs are stored The quantum regression technique Dennis uses to help people overcome phobias in 30 minutes Why beliefs in your personal life directly impact your business success (and vice versa) The balance between intention and attention - why therapy alone isn't enough How to run successful retreats (from someone who's done 30+) Where to download Dennis's free Belief Blueprint workbook with 10 steps to transform your beliefs Whether you're struggling with pricing, stepping up in your business, or just feel like something's holding you back, this episode will give you practical tools to identify and change those beliefs. Perfect for coaches, consultants, therapists, and expert business owners who know there's another level available to them. VALUABLE RESOURCES ⁠⁠ https://awakenyourinnerpower.com/belief-blueprint-nj https://www.youtube.com/@LightenUpCoaching https://awakenyourinnerpower.com/retreat ⁠https://www.expertempires.com⁠ ⁠https://bit.ly/7figcoachgroup⁠ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
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    27 m