How To Get Consistent National Press Coverage Every Month (With Carol Driver)

In this revealing conversation with Carol Driver, Nick James explores how business owners can get consistent coverage in the national press every single month - and why it's more important now than ever before. Carol, a journalist with nearly 30 years of experience in national media who's now a PR expert, shares the insider secrets that most business owners get completely wrong. From the mistakes that get you blacklisted by editors to the exact headline formulas that grab journalists' attention, Carol breaks down what it really takes to get featured. With the rise of AI and ChatGPT becoming the new Google, national press coverage isn't just about credibility anymore - it's about being found. When someone searches for "the best nutritionist" or "top business coach," AI will trawl the most trusted sources (national press) to give its answer. If you're not showing up there, you're invisible. From crafting headlines that pack a punch to understanding what makes a "good story" in a journalist's eyes, Carol shares the exact framework she uses to get her clients featured month after month. She also reveals why using AI to write your pitch is the fastest way to get blacklisted, the power of "trust stamps" for your brand, and why some PR can actually backfire and damage your reputation. Whether you're new to PR or you've been pitching unsuccessfully for months, this episode will change how you approach getting media coverage. VALUABLE RESOURCES https://caroldriver.com (Freebies section - 50 Headline Ideas Editors Will Love) https://www.expertempires.com/ ABOUT THE HOST Nick James Nick dropped out of university at 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months, he was the top performer and left to start his second business at 24. This time, he discovered a winning formula and, before long, had a multi-six-figure company. He then made a huge mistake that nearly put him out of business and cost him £50,000 in cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned speakers such as Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.