In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication.

Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.

Topics discussed in this episode:

• Why having only one supplier is the biggest sourcing mistake.
• Why contacting hundreds of suppliers ensures competitive pricing.
• What the four-phase sourcing process entails for success.
• Why backup suppliers must be developed before emergencies.
• How factory direct isn't always better than trading companies.
• What countries like Vietnam and India offer as China alternatives.
• Why cultural differences vary drastically across Asian regions.
• How moving to premium countries can increase product value.
• What landed cost reveals about true profitability.
• Why assuming miscommunication prevents costly supplier mistakes.

Links & Resources

Website: https://thesassoncompany.com/
LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/9raat2n5

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Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.

Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales.

He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries.

Topics discussed in this episode:

• Why 89% of shoppers abandon carts—and how to stop it.
• How AI assistants prevent cart abandonment early.
• Why real-time WhatsApp chat lifts conversions.
• What causes most cart drop-offs—and how AI solves it.
• How CartKeeper keeps shoppers ready to buy.
• Why old chatbots fail—and AI assistants succeed.
• How AI chats in any language without store changes.
• Why cart recovery outperforms ad spend.
• What 45% cart recovery looks like with AI.
• How flat pricing makes CartKeeper accessible to all stores.
  
  

Links & Resources

Website: https://cartkeeper.co/
Shopify App Store: https://apps.shopify.com/sp-recovery-monkey
Facebook: https://www.facebook.com/profile.php?id=61567217097073

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y9pspczc

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores.

Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales.

Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.

Topics discussed in this episode:

• Why retailers struggle to align paid media campaigns with evolving AI-driven ad platforms
• How AI is transforming Google Ads from manual control to machine learning black boxes
• What makes Performance Max campaigns difficult to manage for non-technical marketers
• Why most retailers fail to activate more than 20% of their product inventory in paid ads
• How reinforcement learning leads Google to over-optimize for a small segment of products
• What a Product Data Platform is and how it complements Google’s ad algorithms
• Why large inventories and high ad spend are critical for effective AI optimization

Links & Resources

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2b6hv8ph

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else.

Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster.

Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.

Topics discussed in this episode:

• Why 90% of consumers leave slow-loading websites
• How e-commerce sites average 60 third-party apps that hurt performance
• What real user monitoring shows versus office testing
• Why third-party apps cause 75% of page load time and 70% of performance issues
• How proper sequencing works like an orchestra instead of a school band
• What 6-12% conversion rate improvements look like with speed optimization
• Why the 3-second rule varies by brand type and product
• How Perry Ellis got 15% conversion lift from 37% speed improvement
• What $5-10 million revenue businesses should prioritize for quick wins
• Why site speed optimization offers the best ROI with payback in weeks

Links & Resources

Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

Get access to more free resources by visiting the show notes at
https://tinyurl.com/tz65hvd4

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.

Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing.

Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.

Topics discussed in this episode:

• Why mobile emails need clear designs
• How visual emails increase engagement
• What makes pop-ups boost lists
• Why email frequency drives revenue
• How CTAs enhance email clicks
• What DTC email mistakes to avoid
• Why testing pop-ups for revenue
• Why emotional emails create impact

Links & Resources

Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil

Get access to more free resources by visiting the show notes at
https://tinyurl.com/55r7hxvw

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed.

Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales.

Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and other platforms.

Topics discussed in this episode:

• Why TikTok Shop is growing faster than Amazon.
• How creators, not brands, drive TikTok sales.
• Why impulse buys lead on TikTok—for now.
• What makes TikTok videos drive sales.
• How to prep for TikTok Shop with data.
• Why mid-size brands win on TikTok.
• What price points work best on TikTok.
• How Charm.io tracks TikTok Shop trends.
• What bundling and creator tactics work.
• Why TikTok boosts both sales and awareness.
  
  

Links & Resources

Website: https://www.linkedin.com/in/nisenzon/
LinkedIn: https://www.linkedin.com/company/charm-io/
X/Twitter: https://twitter.com/CharmAnalytics

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2mf3ex8r

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Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs.

Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool.

The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI era.

Sign up for the free waiting list at https://ecommercecoffeebreak.com/exchange

Topics discussed in this episode:

• Why fear of AI is holding entrepreneurs back.
• How AI is replacing entry-level and freelance jobs.
• Why burnout and imposter syndrome are so common.
• What business owners must do to stay competitive.
• Why AI should be your partner, not your threat.
• How AI boosts content, speed, and productivity.
• What to avoid with overhyped AI tools.
• Why community matters more in the AI era.
• How ‘The Exchange’ helps you pivot with AI.
• What you gain from joining a future-focused group.

Links & Resources

The Exchange Waiting list: https://ecommercecoffeebreak.com/exchange
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4z4392c9

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!