In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success.

Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages.

He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and the best strategies for collecting, aggregating, and responding to all types of customer feedback.

Topics discussed in this episode:

• Why 75% of consumers check reviews before buying.
• How consistency in shop address data builds customer trust.
• How to get started by claiming and improving your trust profile.
• Why you should first invite existing customers for a review boost.
• How product reviews are crucial for Google Shopping and informed decisions.

Links & Resources

Website: https://www.trustprofile.com/
Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/
Shopify App Store: https://apps.shopify.com/trustprofile
LinkedIn: https://www.linkedin.com/in/dvaneker/
LinkedIn: https://www.linkedin.com/company/trustprofile/
Facebook: https://www.facebook.com/trustprofile/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3vj9ffzc

______________________________________________________

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential.

Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance.

He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability

Topics discussed in this episode:

• Why merchants feel they are not maximizing email marketing.
• Why planning ahead for Q4 sales is extremely important.
• The four key segments for Black Friday/Cyber Monday.
• How to convert traffic into email subscribers before sales season.
• What early bird and giveaway strategies grow your list.
• How segmentation can multiply your campaign revenue.

Links & Resources

Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk

Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery.

Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user.

He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.

Topics discussed in this episode:

• Why a major disruption is coming to Google search.
• What agentic commerce is and how it changes how we buy.
• Why the old e-commerce SEO playbook no longer works.
• How AI fan-out search runs hundreds of searches from one query.
• Why brands must now optimize for context instead of human clicks.
• How smaller brands can use this shift to outrun bigger competitors.
• What’s changing about paid search ads in the age of AI.

Links & Resources

Website: https://www.wilgot.ai/
LinkedIn: https://www.linkedin.com/in/erikwikander/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/