In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication.

Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.

Topics discussed in this episode:

• Why having only one supplier is the biggest sourcing mistake.
• Why contacting hundreds of suppliers ensures competitive pricing.
• What the four-phase sourcing process entails for success.
• Why backup suppliers must be developed before emergencies.
• How factory direct isn't always better than trading companies.
• What countries like Vietnam and India offer as China alternatives.
• Why cultural differences vary drastically across Asian regions.
• How moving to premium countries can increase product value.
• What landed cost reveals about true profitability.
• Why assuming miscommunication prevents costly supplier mistakes.

Links & Resources

Website: https://thesassoncompany.com/
LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/9raat2n5

MORE RESOURCES

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Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.

Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales.

He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries.

Topics discussed in this episode:

• Why 89% of shoppers abandon carts—and how to stop it.
• How AI assistants prevent cart abandonment early.
• Why real-time WhatsApp chat lifts conversions.
• What causes most cart drop-offs—and how AI solves it.
• How CartKeeper keeps shoppers ready to buy.
• Why old chatbots fail—and AI assistants succeed.
• How AI chats in any language without store changes.
• Why cart recovery outperforms ad spend.
• What 45% cart recovery looks like with AI.
• How flat pricing makes CartKeeper accessible to all stores.
  
  

Links & Resources

Website: https://cartkeeper.co/
Shopify App Store: https://apps.shopify.com/sp-recovery-monkey
Facebook: https://www.facebook.com/profile.php?id=61567217097073

Get access to more free resources by visiting the show notes at
https://tinyurl.com/y9pspczc

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores.

Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales.

Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.

Topics discussed in this episode:

• Why retailers struggle to align paid media campaigns with evolving AI-driven ad platforms
• How AI is transforming Google Ads from manual control to machine learning black boxes
• What makes Performance Max campaigns difficult to manage for non-technical marketers
• Why most retailers fail to activate more than 20% of their product inventory in paid ads
• How reinforcement learning leads Google to over-optimize for a small segment of products
• What a Product Data Platform is and how it complements Google’s ad algorithms
• Why large inventories and high ad spend are critical for effective AI optimization

Links & Resources

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2b6hv8ph

MORE RESOURCES

Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/

Free Store Optimization Beginners Guide: Instant PDF Download! 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!