In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.

Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders.

He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today’s market.

Topics discussed in this episode:

• How Minimum Order Quantity (MOQ) kill new fashion brands.
• Why buying inventory upfront is risky.
• How eProlo automates global fulfillment.
• What custom branding adds to packaging.
• Why a small niche ensures better focus.
• How to transition from zero to millions.
• What role automated shop syncing plays.
• Why stable suppliers reduce business risk.
  
  

Links & Resources

Website: https://eprolo.com/
Shopify App Store: https://apps.shopify.com/eprolo
LinkedIn: https://www.linkedin.com/company/eprolo/
Facebook: https://www.facebook.com/Eprolo/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf

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Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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In this episode, we discuss how to start a profitable e-commerce business in 2026 without wasting money or burning yourself out.

Ben Knegendorf, Co-Founder at dropshipbreakthru.com, shares why most new sellers fail early, what makes high-ticket dropshipping safer and more profitable, and the essential steps to take in your first 30 days.

Topics discussed in this episode:

• Why the old copy-paste “guru” models are crashing in 2026.
• Why most new sellers fail before they even hit “launch”.
• Why high-ticket is safer than chasing low-ticket chaos.
• How to spot $1,000+ products that don’t bleed returns.
• The simple way to test a product without burning cash on ads.
• The real amount you need to start an ecom business the right way.
• Why a real brand beats hacks and keeps you in the game long-term.
  
  

Links & Resources

Website: https://dropshipbreakthru.com/
LinkedIn: https://www.linkedin.com/company/dropship-breakthru
Instagram: https://www.instagram.com/dropshipbreakthru
Facebook: https://www.facebook.com/dropshipbreakthru
X / Twitter: https://x.com/DropshipPodcast

Get access to more free resources by visiting the show notes at https://tinyurl.com/3j99a8we

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes.

Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns.

She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitability

Topics discussed in this episode:

• Why Shopify Plus brands use unique discount codes more often.
• Why static codes leak to coupon-sharing sites.
• How unique codes stop leaks and improve attribution.
• How unique codes allow more discounting without hurting brand perception.
• Which seasonal promos are the most common use case.
• Why welcome, win-back, and post-purchase offers matter in the customer life cycle.
• Why gift-with-purchase deals work so well for revenue and AOV.
• How smaller brands can start fast with new-subscriber and abandoned-cart offers.
  
  

Links & Resources

Website: https://www.seguno.com/
Shopify App Store: https://apps.shopify.com/partners/seguno
LinkedIn: https://www.linkedin.com/in/caramarin

Get access to more free resources by visiting the show notes at https://prourls.link/6yUt3P

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/