East Trade Winds Podcast Por Bernie Franzgrote arte de portada

East Trade Winds

East Trade Winds

De: Bernie Franzgrote
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Welcome to the Discover Success with East Trade Winds Networking! Looking to start or grow your business? East Trade Winds is your solution for building meaningful connections, sharing contacts, and presenting your ideas to an audience eager to collaborate. Whether you're a solopreneur or leading a company, you'll find a welcoming community ready to support you, exchange ideas, and cheer you on. Our members come from diverse fields—coaching, IT, insurance, podcasting, and more—bringing fresh perspectives and exciting opportunities to the table. Join our weekly meet-ups, both online, where you'll learn from others, form valuable partnerships, and sharpen your presentation skills in a supportive environment. With our easy-to-use app, you can connect with fellow members before and after meetings, ensuring your needs are met with the right solutions. Plus, our YouTube presence helps share your voice and expertise with a broader audience. Step into East Trade Winds, where connections turn into opportunities, and your business goals come to life.2023 - 2026 Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • Cash Position, Gross Margin, Revenue | Which One Matters Most?

    Cash Position, Gross Margin, Revenue | Which One Matters Most?
    Feb 18 2026
    Have you ever gone on a road trip without checking the map?In this episode of the East Trade Winds Podcast (S3 E023), host Bernie Franzgrote sits down with Walid Doumyati of Your Precision Growth Partners to explain why many businesses try to grow without a financial roadmap.Walid shares a simple story.Imagine you are driving from Washington, D.C. to Miami. Your goal is to reach $50 million in revenue. You have a mechanic (your CPA). You have someone checking your dashboard (your bookkeeper). But no one is mapping the journey.That is the role of a CFO.A CPA looks at the past.A bookkeeper shows you today’s numbers.A Fractional CFO builds the plan for tomorrow.Walid explains why revenue alone does not mean you are winning. A company can have $5 million in sales and still run out of cash. What matters is your cash position, gross margin, runway, and strategy.Using real-world examples, Walid shows how poor cash flow forecasting, pricing without margin clarity, and missing financial scorecards can cost business owners six to seven figures per year.The big lesson?The businesses that win are not the ones with the most resources. They are the ones with the best plan. Key Topics Covered• The difference between a CPA, bookkeeper, and Fractional CFO• Why revenue is not the most important financial metric• Cash flow forecasting for 60, 90, and 180 days• Gross margin optimization and pricing strategy• The 16 financial metrics every growing business should track• Avoiding cash shortages during growth• Building a financial roadmap to $50M Featured GuestWalid Doumyati, CMA®Fractional CFO & Financial Strategy ExpertYour Precision Growth Partners 🎁 Special Offer (Limited Time):Book a complimentary 30-minute Financial Strategy SessionReceive a complimentary Financial Health AssessmentSchedule here:https://calendly.com/waliddoumyati/right-fit-call?preview_source=et_card&month=2026-02 Supporting HostsBernie FranzgroteWayne PrattPercy Barr Recognized SupportThis episode is proudly supported by Canada Growth Network.Structured growth support for small and mid-sized businesses.Join for $47 CDN/month. No contract.Continue the Conversation📺 Watch on YouTube📰 Read the full article on Ghost.io📩 Questions or feedback?Email us at: info@kreativinsight.comIf you are a small or mid-sized business owner who wants predictable growth, not guesswork:✔ Watch the full YouTube episode✔ Connect with Walid Doumyati on LinkedIn✔ Book your complimentary strategy session Join the next East Trade Winds Tuesday event (8–9 AM EST)Register here:https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Come meet other growth-focused leaders and discover future guest experts.Because growth is not about driving faster.It is about driving smarter. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    11 m
  • Impossible Things Happen When You Do This One Thing

    Impossible Things Happen When You Do This One Thing
    Feb 11 2026
    Most businesses think helping the planet costs money, and Shel shows how ethical marketing can grow profit while doing real good.Shel Horowitz talks about a bold idea: treat the Earth like your best client. He says businesses do better when they care about people and the planet. In this episode, Shel shares stories that prove green choices are not a burden—they are business fuel. He explains how buildings saved millions by using less energy, how waste can become new products, and how honest messaging builds trust. Shel reminds us that “impossible” is just an opinion and that small steps can create big change. When a company mixes purpose with profit, everyone wins—customers, workers, and the world.Shel teaches that marketing should talk about benefits, not labels. Customers care about warmer blankets, cleaner air, and lower bills more than the word “green.” He shows how saving water, energy, and materials puts money back on the table. Ethical brands also keep staff longer and turn them into proud ambassadors. Shel calls this the win-win-win model: good for business, good for buyers, good for the Earth.The conversation is full of practical examples. Big retrofits paid back in months. Creative companies turned brewery waste into mushrooms and fish food. Simple habits like using less water while brushing teeth show how thinking differently changes results. Shel believes every business can design products and services that heal the world while earning strong profits.Key topics coveredEthical marketing as a growth engineRegenerative business that lowers costsHow sustainability ROI beats old thinkingTelling honest stories customers trustTurning waste into new valueBuilding loyalty through purposeGuest links & resourcesShel Horowitz LinkedIn: https://www.linkedin.com/in/shelhorowitzethicalmarketer/Going Beyond Sustainability: https://goingbeyondsustainability.com/Supporting peopleHost – Bernie Franzgrote:https://link.v1ce.co.uk/berniefranzgroteKnack 4 Business: https://tinyurl.com/43fdyzewSupported by Canada Growth Network: https://canadagrowthnetwork.com/Special offersShel provides free gifts including a PDF of his book “Guerrilla Marketing to Heal the World” plus slides and tools to help companies begin their ethical marketing journey.Calls to actionRead more and share your thoughts—comment on the episode and connect with Shel or our team.Email us: info@kreativinsight.comGrow with Canada Growth Network: https://canadagrowthnetwork.com//ghl – $47 CDN/month, no contractSubscribe to Knack 4 Business on Simplecast and YouTube.Watch & readYouTube: https://youtu.be/Z1hDu2_zrSIArticle: https://knack-4-business.ghost.io/impossible-things-happen-when-you-do-this-one-thing COMMUNITYWant practical ideas that grow profit and protect the planet?Watch the full YouTube episode, connect with Shel Horowitz, and join us live at East Trade Winds Tuesdays 8–9 AM EST to meet more guests like this.👉 Register free:East Trade Winds Weekly meetinghttps://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Come ask questions, share your story, and build a business that does well by doing good. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    17 m
  • Economic Uncertainty? Here's What Business Owners Must Do

    Economic Uncertainty? Here's What Business Owners Must Do
    Feb 4 2026
    Picture this: you're running a business, and suddenly, payments slow down, costs go up, and suppliers stop picking up the phone. What do you do next?That’s the exact question financial expert Eric Sonego from CAPROS helps answer in this episode. Host Bernie Franzgrote of Knack 4 Business sits down with Eric to talk through the most pressing challenge today’s entrepreneurs face: uncertainty.Using simple language, real stories from Canadian business owners, and no-fluff advice, Eric breaks down what business owners should actually do when the economy shifts.From a clothing store trying to manage inventory, to a service provider worried about one big client falling behind—this episode dives into what happens behind the scenes and what proactive leaders must start doing today.Eric shares why late payments are red flags, how to keep CRA happy by staying inside industry benchmarks, and what you must do with that business plan after you hand it to the bank.You’ll also hear about staff strategy, managing supplier relationships, and how smarter inventory decisions could save you from a costly mistake.Whether you’re running a store, building a service firm, or freelancing full-time—this is for you. 💡 Key Topics CoveredThe “before and after” world of business post-COVIDWhy consistent late payments signal internal breakdownsThe hidden risks in relying on one supplier or one major clientWhat CRA looks for in your expenses (and how to stay compliant)Why reducing stock can protect cash flowHow to compare your costs using Industry Canada dataWhy most business plans fail after funding—and how to fix thatHow Eric ensures his staff protects the firm, not weakens it 🧑‍💼 Guest SpeakerEric Sonego, Senior ConsultantCAPROS🔗 LinkedIn🔗 Website🎙️ HostBernie FranzgroteKnack 4 Business🔗 LinkedIn🔗 Website 🙌 Supporting Partners🎯 East Trade Winds CommunityRegister to join the weekly event: East Trade Winds Tuesdays (8–9 AM EST)🌱 Canada Growth NetworkHelping Canadian businesses grow with tools like Go High Level.Explore here: https://canadagrowthnetwork.com/ 💌 Contact Us📧 Questions or feedback? Email: info@kreativinsight.com 🎁 Special Offers🔥 Join the Canada Growth Network for just $47 CAD/monthIncludes access to Go High Level CRM tools, peer learning, and coaching.Available now at CanadaGrowthNetwork.com 📺 Watch the Episode🎥 YouTube Video: Economic Uncertainty? Here's What Business Owners Must Do🎧 Simplecast Audio Episode📰 Read the article on Ghost.IO 📣 Final Call to ActionRunning a small or medium business in Canada? Facing uncertainty with cash flow or clients? 👉 Watch the full episode now on YouTube, connect with Eric Sonego, and join us live at the next East Trade Winds Tuesday to hear more voices that help your business grow. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 m
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