Summary

In this engaging conversation, Peter Murphy Lewis shares his entrepreneurial journey, emphasizing the importance of human connection, the role of AI in marketing, and the value of authenticity in building relationships. He discusses the challenges faced by businesses today and offers actionable strategies for small business growth, highlighting the significance of attention and the effective use of data. The dialogue also explores cultural insights gained from Peter's experiences in Latin America, reinforcing the idea that personal connections are vital in a tech-driven world.

Takeaways

• Peter's journey reflects the uncertainty many entrepreneurs face.
• Success often comes from being comfortable with being wrong.
• AI can enhance creativity but should not replace human insight.
• Building relationships is key to business success.
• Cultural experiences can shape personal and professional growth.
• Authenticity in marketing fosters true connections with customers.
• Attention is the most valuable currency in marketing today.
• Data should be used wisely to inform business strategies.
• Brick-and-mortar businesses have unique opportunities with AI.
• The future of marketing lies in perspective and human touch.

Chapters

00:00 Introduction to Peter Murphy Lewis and His Journey

03:05 The Uncertain Path of Entrepreneurship

05:51 Navigating AI in Creative Industries

08:46 The Importance of Human Connection

11:57 Cultural Insights from Latin America

15:10 Building Relationships in Business

17:55 Challenges in Business Strategy

22:02 Navigating Data in Marketing Strategies

25:03 The Role of AI in Marketing Execution

30:04 Human Insight vs. AI Automation

35:18 Identifying Opportunities in Brick and Mortar

37:35 Strategies for Growing Small Businesses

Links from the show:

strategicpete.com

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.

Takeaways

• Webinars should focus on thought leadership rather than just sales pitches.
• Delivering value is crucial for retaining audience attention.
• Building trust involves sharing expertise freely.
• The no-like-trust factor is essential in marketing.
• Repurposing content can significantly increase ROI.
• Automation tools can streamline webinar processes and save time.
• Live webinars allow for real-time audience engagement and feedback.
• You don't need expensive tech to start hosting webinars.
• Implementing a two-step signup process can boost conversion rates.
• A single webinar can generate multiple content pieces for future use.

Chapters

00:00 Introduction to DemandShift and Webinars

03:13 The Intentionality Behind Webinars

06:24 Delivering Value in Webinars

09:10 Building Trust and Relationships

12:08 The Balance of Thought Leadership and Conversion

15:04 Getting Started with Webinars

18:09 Repurposing Content for Maximum ROI

21:24 The Importance of Unique Perspectives

24:00 Becoming the Default Solution

26:56 Overcoming Self-Consciousness in Content Creation

32:24 Crafting a Content Strategy for Webinars

39:17 Live vs. Pre-Recorded Webinars: Pros and Cons

46:48 Advancements in Webinar Technology

49:25 The Power of Automation in Marketing

Links from the show:

ChatGPT Market Research Prompt: https://demandshift.co/prompt

14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3Yz
Try Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode of Eggs! The Podcast, hosts Ryan Roghaar and Mike Smith interview Alan Siebenaler, a seasoned real estate investor and agent with over 22 years of experience. Alan shares his journey in real estate, discussing the challenges he faced, including managing properties in tough markets and navigating his first investment deal. He emphasizes the importance of value-add strategies in real estate, comparing flipping properties to long-term holds. Alan also provides insights into the current market conditions, the significance of leveraging equity, and the future of commercial real estate. Listeners will gain valuable tips on finding investment opportunities and understanding the dynamics of the real estate market..

Takeaways

• Alan Siebenhaller has over 22 years of experience in real estate.
• His first investment deal involved overcoming significant financial hurdles.
• Value-add strategies are crucial for successful real estate investing.
• Flipping properties can be more challenging than buying and holding.
• Current market conditions present unique opportunities for investors.
• Leveraging equity from existing properties can facilitate new investments.
• The future of commercial real estate is uncertain due to changing work habits.
• Retail spaces are evolving into experience-based venues.
• Investors should always be looking for new opportunities.
• Understanding market dynamics is key to successful investing.

Chapters

00:00 Introduction to Alan Siebenhaller's Journey

03:05 Transitioning from Agent to Investor

06:06 The First Deal: Overcoming Challenges

08:56 Lessons from Property Management

11:51 Value-Add Strategies in Real Estate

15:10 Flipping vs. Buying to Hold

18:13 Navigating Today's Real Estate Market

28:16 Navigating Real Estate Wealth Generation

32:12 Understanding Market Risks and Strategies

37:01 Leveraging Home Equity for Investment

40:50 Opportunities in a Shifting Market

47:51 The Future of Commercial Real Estate

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Eric, the founder and creative director at Cosmic, discusses the intersection of digital strategy and social impact. He shares insights on how organizations can effectively engage their communities through authentic storytelling and marketing. The discussion covers the evolution of Cosmic as a niche agency, the challenges of social impact marketing, and the importance of building meaningful connections in a crowded digital landscape. Eric emphasizes the need for organizations to find their unique purpose and to measure their impact beyond traditional metrics, advocating for a more authentic approach to marketing that resonates with audiences.

Takeaways

• Cosmic specializes in helping social impact organizations tell their stories effectively.
• The transition to a niche focus can be challenging but rewarding.
• Authenticity in messaging is crucial for engaging audiences.
• Building a community around a cause is more effective than traditional marketing.
• Digital storytelling plays a vital role in social change efforts.
• Organizations must measure impact in meaningful ways, not just through vanity metrics.
• Finding purpose in marketing can lead to more fulfilling work.
• The balance between marketing and authenticity is essential for long-term success.
• Investing in core channels like websites and email is crucial for sustainability.
• The future of digital experiences lies in fostering genuine connections.

Chapters

00:00 Introduction to Social Impact and Digital Strategy

02:37 The Evolution of Cosmic and Niche Specialization

05:41 Navigating the Challenges of Social Impact Marketing

08:42The Importance of Authenticity in Messaging

11:34 Building Community and Engagement in Social Impact

13:59 The Role of Digital Storytelling in Social Change

17:21 The Future of Digital Experiences and Community Building

19:59 Measuring Impact and Success in Social Marketing

23:00 Finding Purpose in Marketing and Business Practices

25:21 The Balance Between Marketing and Authenticity

28:27 Conclusion and Key Takeaways

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Ryan and Mike interview Dan Davis, founder and CEO of Stiry, a company dedicated to sharing authentic stories through impactful videos. Dan shares his journey from a business background to discovering his passion for filmmaking, the challenges he faced as an entrepreneur, and the importance of authenticity in storytelling. He discusses the significance of personal stories, the process of building a team, and the role of mentorship in personal and professional growth. The conversation emphasizes the value of daily routines and investing in oneself to achieve success.

Takeaways

• Dan transitioned from a business background to filmmaking.
• Trusting your gut is crucial in entrepreneurship.
• Authenticity in storytelling resonates with audiences.
• Failures can lead to valuable lessons and growth.
• Daily routines can significantly impact productivity.
• Surrounding yourself with exceptional people is vital.
• Every individual has a unique story worth sharing.
• Building a business requires taking risks and making sacrifices.
• Mentorship can come from unexpected sources.
• The journey of entrepreneurship is often filled with challenges.

Chapters

00:00 Introduction to Dan Davis and Sturri

01:16 Dan's Background and Early Interests

03:32 Transition from Business to Filmmaking

06:53 Early Entrepreneurial Ventures and Lessons Learned

10:19 Understanding Failure and Personal Growth

14:40 Discovering Passion for Video Storytelling

17:06 The Pivotal Moment to Start Sturri

20:03 The Birth of Sturri and Its Mission

22:32 Trusting Your Gut and Following Your Path

30:36 The Uncomfortable Journey of Entrepreneurship

31:27 Building Sturri: The Birth of a Vision

32:50 Finding the Right Team: The Importance of Belief

34:09 The Challenge of Authentic Storytelling

35:36 Monetizing Passion: The Role of Corporate Clients

37:23 Crafting Stories: The Sturri Approach

39:58 The Power of Video: Why Visual Storytelling Matters

42:35 The Process of Discovery: Uncovering Authentic Stories

46:15 Challenges in Storytelling: Navigating Sensitive Topics

49:59 Impactful Stories: Finding Meaning in Adversity

51:26 Daily Routines: The Key to Success

53:33 Mentorship: Finding Guidance in Unlikely Places

55:11 Investing in Yourself: The Importance of Routine

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Scott Stirrett discusses the importance of embracing uncertainty as a vital skill for personal and professional growth. He shares insights from his book, 'The Uncertainty Advantage,' emphasizing that adaptability and a positive mindset towards uncertainty can lead to new opportunities. Scott also highlights the significance of building a strong professional network and the value of generalist skills in a rapidly changing world. Through personal anecdotes and practical advice, he encourages listeners to develop their own mission statements and to be proactive in their career paths.

Takeaways

• Your ability to handle not knowing is crucial.
• Embrace uncertainty as a superpower.
• Adaptability is key in a rapidly changing world.
• Set broad goals but remain flexible.
• Networking is essential for career success.
• The uncertainty muscle can be developed over time.
• Be generous in your networking efforts.
• Generalist skills are becoming increasingly important.
• Nurturing relationships can lead to new opportunities.
• Reinvent yourself multiple times throughout your career.

Chapters

00:00 Embracing Uncertainty: An Introduction

02:58 The Uncertainty Advantage: A New Perspective

05:47 Navigating Personal and Professional Uncertainty

08:43 Finding Your True North

11:23 The Entrepreneurial Mindset: Adapting to Change

14:39 Building a Network in Uncertain Times

26:30 The Power of Networking

29:05 Building Social Skills and Overcoming Introversion

31:36 Nurturing Weak Ties for Success

37:58 Generalist vs. Specialist Skills in the Age of AI

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, cybersecurity expert Christian Espinosa shares his journey from military service to entrepreneurship, emphasizing the importance of emotional intelligence and effective communication in the tech industry. He discusses the vulnerabilities in medical devices, the significance of hiring for cultural fit, and the steps to improve leadership skills. The discussion also covers the concepts of monotasking versus multitasking, empathy in leadership, and the need for continuous improvement in personal and professional development.

Takeaways

• Christian emphasizes the importance of communication in cybersecurity.
• Niche focus can lead to increased success in business.
• Hiring for cultural fit is crucial for team dynamics.
• Emotional intelligence is often lacking in highly intelligent individuals.
• The meaning of communication is determined by the response you receive.
• Monotasking is more effective than multitasking for productivity.
• Empathy in leadership helps bridge gaps between team members.
• Continuous improvement is essential for personal growth.
• Establishing core values can guide hiring and team behavior.
• Collaboration is key to overcoming intellectual bullying in teams.

Chapters

00:00 Introduction to Christian Espinosa

01:42 Christian's Journey in Cybersecurity

05:26 Entrepreneurship and the Military Background

09:05 Niche Focus in Cybersecurity

10:29 Vulnerabilities in Medical Devices

14:39 Hiring for Culture and Core Values

19:00 The Smartest Person in the Room

21:10 Seven Steps to Improve Emotional Intelligence

34:18 Monotasking vs. Multitasking

37:15 Empathy and Kaizen in Leadership

39:43 Building Effective Teams

44:27 Conclusion and Recommendations

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode, Jason Kruger, a partner at Citrin Cooperman, shares insights on the importance of accounting in business growth and decision-making. He discusses his journey from public accounting to entrepreneurship, the challenges of scaling a business, and the significance of building strong relationships with financial institutions. Jason emphasizes the need for financial education among business owners and the value of leveraging accountants for strategic planning and maximizing business value for exit. He also highlights common mistakes small businesses make and the importance of understanding cash flow and financial health.

Takeaways

• Understanding cash flow is critical for business success.
• Building relationships with banks can provide valuable support.
• Sales strategies should focus on building relationships, not just transactions.
• Accountants can help businesses maximize their value for exit.
• Establishing processes early on is key to scaling a business.
• Finding the right partners can fill gaps in expertise.
• Financial education is essential for business owners.
• Outsourcing accounting can be more cost-effective than hiring in-house.
• Visibility into financials allows for better decision-making.
• Common mistakes include neglecting inventory management.

Chapters

00:00 Introduction to Jason Kruger and Citroen-Couperman

02:13 Jason's Career Journey and Entrepreneurial Insights

05:34 Growth Challenges and the Decision to Sell

09:38 The Importance of Partnerships in Business

14:34 Navigating Industry Transitions and Finding Expertise

23:48 Leveraging Accountants for Business Growth

26:57 Understanding Business Profitability

32:28 The Importance of Financial Visibility

36:42 Building Relationships with Financial Institutions

40:45 Outsourcing vs. Internal Accounting

45:01 Overcoming Resistance in Business Leadership

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar