Summary

In this engaging conversation, Peter Murphy Lewis shares his entrepreneurial journey, emphasizing the importance of human connection, the role of AI in marketing, and the value of authenticity in building relationships. He discusses the challenges faced by businesses today and offers actionable strategies for small business growth, highlighting the significance of attention and the effective use of data. The dialogue also explores cultural insights gained from Peter's experiences in Latin America, reinforcing the idea that personal connections are vital in a tech-driven world.

Takeaways

• Peter's journey reflects the uncertainty many entrepreneurs face.
• Success often comes from being comfortable with being wrong.
• AI can enhance creativity but should not replace human insight.
• Building relationships is key to business success.
• Cultural experiences can shape personal and professional growth.
• Authenticity in marketing fosters true connections with customers.
• Attention is the most valuable currency in marketing today.
• Data should be used wisely to inform business strategies.
• Brick-and-mortar businesses have unique opportunities with AI.
• The future of marketing lies in perspective and human touch.

Chapters

00:00 Introduction to Peter Murphy Lewis and His Journey

03:05 The Uncertain Path of Entrepreneurship

05:51 Navigating AI in Creative Industries

08:46 The Importance of Human Connection

11:57 Cultural Insights from Latin America

15:10 Building Relationships in Business

17:55 Challenges in Business Strategy

22:02 Navigating Data in Marketing Strategies

25:03 The Role of AI in Marketing Execution

30:04 Human Insight vs. AI Automation

35:18 Identifying Opportunities in Brick and Mortar

37:35 Strategies for Growing Small Businesses

Links from the show:

strategicpete.com

Credits:

Hosted by Ryan Roghaar

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on X and Instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.

Takeaways

• Webinars should focus on thought leadership rather than just sales pitches.
• Delivering value is crucial for retaining audience attention.
• Building trust involves sharing expertise freely.
• The no-like-trust factor is essential in marketing.
• Repurposing content can significantly increase ROI.
• Automation tools can streamline webinar processes and save time.
• Live webinars allow for real-time audience engagement and feedback.
• You don't need expensive tech to start hosting webinars.
• Implementing a two-step signup process can boost conversion rates.
• A single webinar can generate multiple content pieces for future use.

Chapters

00:00 Introduction to DemandShift and Webinars

03:13 The Intentionality Behind Webinars

06:24 Delivering Value in Webinars

09:10 Building Trust and Relationships

12:08 The Balance of Thought Leadership and Conversion

15:04 Getting Started with Webinars

18:09 Repurposing Content for Maximum ROI

21:24 The Importance of Unique Perspectives

24:00 Becoming the Default Solution

26:56 Overcoming Self-Consciousness in Content Creation

32:24 Crafting a Content Strategy for Webinars

39:17 Live vs. Pre-Recorded Webinars: Pros and Cons

46:48 Advancements in Webinar Technology

49:25 The Power of Automation in Marketing

Links from the show:

ChatGPT Market Research Prompt: https://demandshift.co/prompt

14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3Yz
Try Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Summary

In this episode of Eggs! The Podcast, hosts Ryan Roghaar and Mike Smith interview Alan Siebenaler, a seasoned real estate investor and agent with over 22 years of experience. Alan shares his journey in real estate, discussing the challenges he faced, including managing properties in tough markets and navigating his first investment deal. He emphasizes the importance of value-add strategies in real estate, comparing flipping properties to long-term holds. Alan also provides insights into the current market conditions, the significance of leveraging equity, and the future of commercial real estate. Listeners will gain valuable tips on finding investment opportunities and understanding the dynamics of the real estate market..

Takeaways

• Alan Siebenhaller has over 22 years of experience in real estate.
• His first investment deal involved overcoming significant financial hurdles.
• Value-add strategies are crucial for successful real estate investing.
• Flipping properties can be more challenging than buying and holding.
• Current market conditions present unique opportunities for investors.
• Leveraging equity from existing properties can facilitate new investments.
• The future of commercial real estate is uncertain due to changing work habits.
• Retail spaces are evolving into experience-based venues.
• Investors should always be looking for new opportunities.
• Understanding market dynamics is key to successful investing.

Chapters

00:00 Introduction to Alan Siebenhaller's Journey

03:05 Transitioning from Agent to Investor

06:06 The First Deal: Overcoming Challenges

08:56 Lessons from Property Management

11:51 Value-Add Strategies in Real Estate

15:10 Flipping vs. Buying to Hold

18:13 Navigating Today's Real Estate Market

28:16 Navigating Real Estate Wealth Generation

32:12 Understanding Market Risks and Strategies

37:01 Leveraging Home Equity for Investment

40:50 Opportunities in a Shifting Market

47:51 The Future of Commercial Real Estate

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

@djontic on twitter

Ryan Roghaar:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar