This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

__________________

Today's ever-evolving marketplace presents some serious challenges for business owners.

We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents business owners with a number of challenges when it comes to marketing our brands and communicating with prospective clients and customers.

KEY MESSAGE: We need to be pragmatic — what’s worked in the past probably won’t work now (although there are some truisms that carry through e.g. human stories, helpfulness, thought provocation, openness and transparency etc - these will be themes we touch on throughout this series).

Onwards!

~ Trevor

__________________

ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• Crank The 3rd
• Pocket PR Essentials
• In The Arena
• From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters.

In this encore episode, host Trevor Young sits down with creative director and self-confessed corporate troublemaker, Stanley Johnson, for an inspiring conversation about creativity, curiosity, and the art of staying relevant in today's fast-changing world.

From humble beginnings as the child of factory workers in the UK to leading successful ventures both in agencies and his own consultancy, Stanley shares how his journey through trades, advertising, and entrepreneurship has shaped his approach to work and life.

He offers honest reflections on navigating career pivots, lessons learned from unlikely experiences, and the invaluable returns of long-term professional relationships.

The episode offers a candid look at the importance of curiosity, not just in creative industries, but in all facets of business and personal growth.

Stanley and Trevor unpack strategies for replenishing your creative toolbox, challenging yourself to explore new perspectives, and resisting the comfort of routine.

They explore the role of pop culture, social media, and technology in keeping ideas fresh and meaningful, touching on topics like echo chambers, algorithmic influence, and the value of serendipity in inspiration.

The discussion is packed with practical insights for anyone seeking to stay sharp and relevant, especially in the “third chapter” of their professional lives.

Hear about Stanley’s day-to-day work at his consultancy, the importance of writing and brevity in sharpening thought, and the routines that keep his creative fires burning.

Whether you’re a seasoned professional, solopreneur, or someone looking to reignite your passion and curiosity, this episode delivers actionable takeaways on how to keep learning, questioning, and making a meaningful impact well into your career journey.

Connect with Stanley on LinkedIn - https://www.linkedin.com/in/branddna/

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

This is the introductory episode of the POCKET PR ESSENTIALS audio program. Think of it as micro coaching, training and inspiration in your pocket.

Subscribe to EARN THE RIGHT today so you don't miss subsequent micro-coaching episodes as they're published.

___________________

ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• Crank The 3rd
• Pocket PR Essentials
• In The Arena
• From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co