314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart
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314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart
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*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR ***
This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications.
Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy.
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EPISODE OVERVIEW:
Getting media coverage isn’t about clever subject lines or perfectly polished press releases.
It’s about becoming someone journalists trust.
In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source.
Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts.
In this episode, you’ll learn:
- What today’s shrinking, time-poor newsrooms mean for founders seeking coverage
- Why most pitches fail before they’re even opened
- How to bridge the “empathy gap” between experts and journalists
- The power of sharp, well-formed opinions in a sea of bland commentary
- Why relationships outperform mass pitching every time
- How to think in angles and trends, not product announcements
- Practical ways to become a trusted, repeat source, even without a PR team
- Where hybrid, niche and industry media create overlooked opportunity
Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time.
Connect with Hunter Stuart:
Find him on LinkedIn or at Big Game PR.
Tune in now and start earning your spot in the media!
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