Cut The Tie Podcast with Thomas Helfrich

Alan Versteeg, founder of Growth Matters International, shares how agency, conviction, and sales leadership transformed his life and business. In this empowering episode, Alan opens up about going from rock bottom to global contracts, how mindset outpaces skillset, and why professional selling is non-negotiable for any entrepreneur.

About Alan Versteeg:

Alan is the founder of Growth Matters International, a company that develops sales managers into world-class leaders. With a background in engineering and a journey that began with personal struggle, Alan has grown his firm from humble beginnings in South Africa to global partnerships with Adobe, Amazon Web Services, and more. His mission: drive impact through sales.

In this episode, Thomas and Alan discuss:

• Cutting the Tie to Self-Doubt

Alan reveals how stepping into agency—giving himself permission to lead—unlocked the breakthrough that launched his business globally.

• How Sales Management is the Secret Lever

He explains why investing in sales managers is the only way to create scalable, sustainable impact in sales organizations.

• The Power of 10x Thinking

Inspired by the book 10x Is Easier Than 2x, Alan shares how eliminating distractions and focusing deeply changed the trajectory of his business.

• Conviction Creates Confidence

Alan outlines a formula: Clarity → Conviction → Confidence → Agency—and how it helps entrepreneurs show up powerfully and professionally.

Key Takeaways:

• Growth Comes From Elimination
  Focus is your greatest multiplier. 10x requires cutting what doesn’t serve your mission.
• Agency is Evidence of Conviction
  You must choose to believe you’re worthy of success—and act like it.
• Sales Training Must Start with Mindset
  Competency comes last. Without clarity and conviction, no training sticks.
• Selling is Service
  If your offer changes lives, it’s your duty to master selling. It’s not sleazy—it’s service.
• Build a Business, Not a Job
  Sales should serve your life—not dominate it. Structure your business to scale and free your time.

Connect with Alan Versteeg:

LinkedIn: https://www.linkedin.com/in/alanversteeg

Website: https://www.growthmattersintl.com/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: t@instantlyrelevant.com
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