Cut The Tie Podcast with Moe Choice
What does it take to completely reinvent yourself—and actually mean it? In this raw and unfiltered episode of Cut The Tie, Thomas Helfrich sits down with Moe Choice, a solopreneur and mentor who walked away from businesses, investors, and even his old identity to start over from scratch. From leaving everything behind in Dubai with nothing but a passport and a one-way ticket, to building a six-figure solopreneurship that teaches others how to live on their own terms, Moe’s story is one of destruction, rebirth, and radical ownership.

About Moe Choice

Moe Choice is an ICF-accredited coach, solopreneur, and mentor who helps first-time solopreneurs create a life and business that works without the usual noise—no expensive funnels, no paid ads, no endless content grind. After burning out and walking away from twelve failed business ideas and an entire life in Dubai, Moe reinvented himself by embracing the philosophy of “teaching what you want to learn.” Today, he empowers entrepreneurs worldwide with a lifetime mentorship model, showing them how to earn independently, scale smartly, and live life on their own terms.

In this episode, Thomas and Moe discuss:

• Killing the old identity
  Moe shares how he realized he couldn’t “cherry-pick” parts of his old life—he had to leave it all behind to start fresh.
• The discipline of freedom
  Why real independence isn’t chaos—it requires structure, focus, and daily discipline.
• From depression to rebirth
  Moe opens up about the dark period when he couldn’t get out of bed, and how that struggle became the catalyst for reinvention.
• Mentoring solopreneurs through experience
  His model of acting as a “temporary co-founder” for first-time solopreneurs, providing lifetime access and results-driven mentorship.
• Defining success on your own terms
  Why success isn’t about money—it’s about doing what you want, when you want, with whoever you want.
• The power of questioning everything
  How a Socratic, “says who?” mindset reshaped Moe’s approach to life, faith, and entrepreneurship.

Key Takeaways:

• Freedom requires discipline
  Without structure, freedom becomes chaos. Discipline creates the foundation for independence.
• Sometimes you must kill the old you
  Reinvention means letting go of everything—even the parts you once liked—to start fresh.
• Rock bottom can be the turning point
  Depression and burnout nearly destroyed Moe—but they became the catalyst for transformation.
• Mentorship beats methods
  Business growth isn’t about expensive funnels or tools—it’s about learning directly from someone who’s walked the path.

Connect with Moe Choice:

💼 LinkedIn: https://www.linkedin.com/in/moechoice/
🌐 Website: http://www.moechoice.com/podcast

Connect with Thomas Helfrich:

📣 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetie/
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: http://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 http://instantlyrelevant.com

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Cut The Tie Podcast with Jason VanDevere

What happens when the family business is your “golden ticket”—but not your dream? In this episode of Cut The Tie, Thomas Helfrich sits down with Jason VanDevere, entrepreneur, creator of the Goal Crazy planner, real estate investor, and author of Dream Driven.

Jason shares how he walked away from a fourth-generation car dealership legacy to build something of his own: a business that helps people clarify goals, make plans, and execute daily. From designing a paper planner in a digital-first world, to building a subscription model, to publishing his new book, Jason’s story proves that cutting the tie to expectation can open the door to true ownership—of your career, your time, and your life.

About Jason VanDevere

Jason VanDevere is the founder of Goal Crazy, a 90-day planner designed to help people set meaningful goals, make daily progress, and hold themselves accountable. What began as a side project has grown into workshops, courses, coaching programs, and now his new book, Dream Driven, which guides aspiring entrepreneurs in finding the right business idea, validating it, and launching it with confidence. Alongside his business, Jason has built a portfolio of rental properties and, most importantly, a life centered on his wife and three young children.

In this episode, Thomas and Jason discuss:

• Cutting ties with the family business
  Jason explains how he stepped away from his family’s dealerships despite success, expectations, and his last name on the building.
• The journey to creating Goal Crazy
  From six months of interviews with entrepreneurs to seven brutal focus groups, Jason describes how persistence turned an idea into a viable product.
• Why paper still wins
  Jason breaks down why a physical planner beats digital apps for focus, clarity, and productivity.
• Stacking assets: planner, coaching, book
  How one simple product turned into a system of revenue streams and positioned Jason as a thought leader.
• Designing a life you want
  Building a business that supports a 30–35 hour workweek, time with family, and long-term wealth through real estate.

Key Takeaways

• Dreams give goals meaning
  Without a dream, goals lack direction and purpose.
• Clarity beats complexity
  A simple written plan executed daily drives better results than juggling multiple apps.
• Ship, then sharpen
  Painful feedback is the key to creating a product people actually use.
• Build assets that stack
  A product can open the door to coaching, courses, and a book—each fueling the next.
• Define success on your terms
  Jason measures success by supporting his family and raising his kids—not by titles or legacy.

Connect with Jason VanDevere

💼 LinkedIn: https://www.linkedin.com/in/jasonvandevere/
🌐 Goal Crazy (90-Day Planner): https://goalcrazy.com

Connect with Thomas Helfrich

🐦 Twitter/X: https://twitter.com/thelfrich
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: https://www.cutthetie.com
📧 Email: t@instantlyrelevant.com
🚀 Instantly Relevant: https://instantlyrelevant.com

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Cut The Tie Podcast with Laurie Jane Roth

What happens when talented professionals keep getting passed over despite great résumés? In this episode of Cut The Tie, Thomas Helfrich talks with Laurie Jane Roth, founder of The Inside Game and a 25-year IT recruiting veteran. Laurie reveals the real reasons candidates fail interviews, why soft skills outweigh technical skills, and how she helps mid-career executives stop feeling invisible and start landing offers.

About Laurie Jane Roth:

Laurie Jane Roth built her career in IT recruiting, spending 25 years at the decision table hearing what hiring managers really say. Today she leads The Inside Game, where she coaches professionals—from college grads to executives—on how to interview with confidence, stand out in a crowded market, and win roles others can’t. With deep insider perspective and proven coaching methods, Laurie helps candidates cut ties with defeat and rebuild their path to success.

In this episode, Thomas and Laurie discuss:

• The myth of “being good is enough”
  Why many skilled professionals still fail interviews without intentional preparation.
• Inside the hiring conversation
  The unfiltered reasons candidates get rejected—and why they’re rarely about skills.
• From defeated to confident
  How Laurie meets candidates where they are and rebuilds both strategy and mindset.
• The résumé red flags
  Why titles like “Founder/Owner” can hurt—and how “Consultant” opens doors.
• Defining success with purpose and freedom
  Why impact and autonomy matter more than titles or job stability.

Key Takeaways:

• Soft skills decide the outcome. Technical expertise won’t save poor delivery.
• Rebuild confidence first. Interview success starts with belief and structure.
• Own your story. Clarity beats “I can do everything.”
• Adapt or evolve. When industries shift, reinvention is the only option.

Connect with Laurie Jane Roth:

🔗 LinkedIn: https://www.linkedin.com/in/laurie-jane-roth-084769/
🔗 The Inside Game on LinkedIn: https://www.linkedin.com/company/www.dsn-it.com/

Connect with Thomas Helfrich:

🐦 Twitter: https://twitter.com/thelfrich
📘 Facebook: https://www.facebook.com/groups/cutthetiegroup
💼 LinkedIn: https://www.linkedin.com/in/thomashelfrich/
🌐 Website: https://www.cutthetie.com
✉️ Email: t@instantlyrelevant.com
🚀 InstantlyRelevant: https://instantlyrelevant.com

Support the show

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System