Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.

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Get $100 off the already discounted AI Business World ticket here:

https://www.socialmediaexaminer.com/dothis

Also check out Michael’s AI Explored podcast for weekly, practical AI tactics.

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Best Moments:

(02:08) Why Claude is the best writer for persuasive marketing copy

(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs

(05:30) The “artifact” trick that turns messy output into clean, usable docs

(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically

(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best

(16:57) The quick pitch for AI Business World and the $100 listener discount

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.

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Best Moments:

(00:30) Universal Commerce Protocol could make buying happen inside an AI search without ever visiting a brand site

(02:32) Why marketing is shifting from chasing clicks to being everywhere at the exact moment of intent

(03:15) January 20 to January 30 is one of the best non-holiday stretches for email performance

(04:31) The vending machine era is getting weird, and Sprinkles cupcakes going under is a bummer

(05:30) A podcast wins at the Golden Globes, plus a spicy take on an annoyingly popular show

(06:34) PerfumeTok and scent stacking are officially too much for civilized society

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:12) Daniel’s move for flying with a newborn: apology, goodie bags with earplugs, and chocolate

(02:10) Jay’s one-flight horror story and the one rule: do not wait on the diaper situation

(03:31) The 22-minute webinar trick that stands out and secretly gives people eight minutes back

(04:18) Why “12-minute demo” beats “15” or “30” because specifics feel more honest

(05:18) TLDR as a conversion cheat code in subject lines, landing pages, and social posts right now

(06:27) Adding “read time” to emails and content to lift opens and reduce resistance

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Some days you wake up feeling like everyone else has it figured out and you're the only one barely holding it together. In this honest solo riff, Jay Schwedelson shares what has actually been running through his head lately, from self-doubt and negative self-talk to the tiny brave moves that quietly changed his career and life. He unpacks how being grateful to your past self, brave for just 10 seconds, and kind to your future self can shift how you show up this year without needing some huge reinvention.

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Best Moments:

(00:16) Jay admits he is just as full of doubts and mental noise as everyone else and calls out how invisible most people's struggles really are.

(02:18) The question that reframed everything for him: what are you grateful your past self dared to do that makes your life better today?

(04:30) The behind-the-scenes story of COVID panic, payroll stress, and the walk with his wife that pushed him to finally launch Guru Conference.

(06:45) Why you do not need a massive life overhaul, you just need to be brave for 10 seconds to send the message, start the convo, or take the next step.

(07:55) Using those 10 seconds of bravery in your personal life, from saying hi to someone you are drawn to, to opening doors to an entirely new chapter.

(09:15) Reframing the new year away from catastrophic thinking and into a quieter pact with your future self to try, stumble, and still keep going.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week's chaos as Jay Schwedelson riffs on what actually matters for marketers right now. You will pick up a tiny email tweak that can lift opens, a smarter way to write social posts for search, and a frankly unhinged dose of pop culture takes from Avatar 3 to the return of My Strange Addiction.

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Best Moments:

(00:34) Virginia limits social media scrolling for users under 16 to 60 minutes a day and Jay wonders how platforms, parents, and free speech lawsuits will actually shape what happens next.

(02:04) Jay shares new World Data Research results showing that all lowercase email subject lines can outperform polished AI title-cased subject lines and lift open rates by around 14 percent.

(03:30) Between new Forbes and eMarketer stats, Jay breaks down why social platforms are becoming the primary search engine and why captions, transcripts, and on-screen text now need to be written like search hooks, not clever throwaways.

(05:19) Jay cannot get over Avatar 3 passing a billion dollars at the box office when he does not know a single human who admits to seeing it.

(06:29) The return of My Strange Addiction sends Jay into a horrified recap of car romances, Eiffel Tower marriages, and drywall eating that makes him question both humanity and his own viewing choices.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need to be everywhere on social to the dangerous habit of letting "I don't like it" kill good ideas, they walk through the worst guidance floating around your feed right now and what to do instead. If you have content guilt, AI anxiety, or a content calendar you secretly hate, this Bathroom Break will make you feel seen and send you back to work with a much saner playbook.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:16) Jay rants about how every marketer suddenly becomes a futurist in January and why most of that big-brain advice is "epic toilet paper, garbage, trash."

(02:46) Daniel rips apart the idea that you need to be on every social platform and explains why being A-plus on one channel beats being C-minus everywhere.

(03:38) Jay goes off on the classic "I wouldn't click that" feedback and lays out why you are not your audience and testing culture has to beat personal opinion.

(04:34) Daniel demolishes the obsession with perfect content, arguing you should ship above-average ideas and obsess over distribution and formatting instead.

(05:38) Jay calls rigid content calendars a waste of time and shows how the best performing posts are usually the unplanned ones that move at the speed of culture, Gap hoodie and all.

(06:40) Daniel and Jay tag team the AI panic, insisting it will replace lazy, task-only work long before it replaces real marketers with taste, strategy, and curiosity.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.

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Go to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.

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Best Moments:

(03:30) The “Kids love aquariums” example that doubled sales with three words

(05:34) The five soundbites that invite customers into a story without rambling

(06:00) Why your customer is the hero and you are the guide with the rope

(08:45) If you claim you solve 10 problems, you are basically solving none

(15:15) How repetition trains AI to associate your brand with one specific “hole”

(26:13) The simple email flow that consistently beats “clever” copy

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

New Year, new gym guilt, and somehow that turns into a surprisingly useful marketing trick: people do what you literally tell them to do. Alongside Jay Schwedelson and Daniel Murray, this Bathroom Break gets into simple, slightly annoying-to-admit tactics that boost opens, saves, and shares when you’re direct about the action you want.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:30) Jay admits he times the bench press so nobody sees how weak he is

(02:23) Daniel’s all-time max bench press gets revealed, and it’s absurd

(03:00) The “tell people what to do” tactic that works across email, social, and ads

(03:17) “Screenshot this and send to your team” as a sneaky share trigger

(04:30) “Open this email” at the start of a subject line can lift opens by about 15%

(05:00) Adding “save this post” in LinkedIn copy boosts saves in the analytics

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/