Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.

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Get $100 off the already discounted AI Business World ticket here:

https://www.socialmediaexaminer.com/dothis

Also check out Michael’s AI Explored podcast for weekly, practical AI tactics.

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Best Moments:

(02:08) Why Claude is the best writer for persuasive marketing copy

(04:05) The simplest explanation of Claude Projects and why they beat custom GPTs

(05:30) The “artifact” trick that turns messy output into clean, usable docs

(06:45) Uploading 1,000 testimonials and letting Claude pull the perfect snippets automatically

(11:38) The ninja prompt move: generate 8 options, then force the AI to pick the best

(16:57) The quick pitch for AI Business World and the $100 listener discount

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.

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Best Moments:

(00:30) Universal Commerce Protocol could make buying happen inside an AI search without ever visiting a brand site

(02:32) Why marketing is shifting from chasing clicks to being everywhere at the exact moment of intent

(03:15) January 20 to January 30 is one of the best non-holiday stretches for email performance

(04:31) The vending machine era is getting weird, and Sprinkles cupcakes going under is a bummer

(05:30) A podcast wins at the Golden Globes, plus a spicy take on an annoyingly popular show

(06:34) PerfumeTok and scent stacking are officially too much for civilized society

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:12) Daniel’s move for flying with a newborn: apology, goodie bags with earplugs, and chocolate

(02:10) Jay’s one-flight horror story and the one rule: do not wait on the diaper situation

(03:31) The 22-minute webinar trick that stands out and secretly gives people eight minutes back

(04:18) Why “12-minute demo” beats “15” or “30” because specifics feel more honest

(05:18) TLDR as a conversion cheat code in subject lines, landing pages, and social posts right now

(06:27) Adding “read time” to emails and content to lift opens and reduce resistance

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/