Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

De: GURU Media Hub
Escúchala gratis

  • Resumen

  • Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!
    © 2025 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
    Más Menos
Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Más Menos
Episodios
  • Ep. 323 - What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick

    Ep. 323 - What are Spam Traps? EXPERT GUEST: ZeroBounce COO Brian Minick
    May 3 2025

    In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.

    =================================================================

    Best Moments:

    (01:03) Introduction to spam traps – a topic that causes marketers to “freak out”

    (02:28) Spam traps affect everyone – B2B and consumer marketers alike

    (02:49) Pristine spam traps explained – email addresses created specifically as traps

    (06:46) Recycled spam traps – abandoned accounts converted into traps

    (08:18) The importance of recency in email marketing practices

    (09:57) How often should you be validating your email lists?

    (12:33) Why email validation is critical when switching ESPs

    (13:39) The “switch” ESPs pull – how they categorize senders into quality tiers

    (15:12) Resources available through ZeroBounce

    =================================================================

    Guest Bio

    Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!

    =================================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================================

    AND Don’t miss out on these awesome FREE upcoming Quick Hits!

    WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

    May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

    Marigold: May 30th 11am est. More info coming soon!

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos...
    Más Menos
    17 m
  • Ep.321-⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP

    Ep.321-⚠️Economic Uncertainty =💸Marketing Opportunity (If You Do This) Jay’s SCOOP
    May 2 2025

    In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engage effectively with their audiences through pricing, communication methods, and understanding consumer psychology.

    =================================================================

    Best Moments

    00:31 - Current Consumer Sentiment: Overview of consumer awareness and concerns.
    02:58 - Effective Marketing Tactics: Insights on utilizing popups and pricing strategies.
    05:25 - Email Marketing Strategies: Discussing effective subject lines and CTAs.
    06:59 - Engaging with Social Media: Importance of polls and engaging content.
    08:10 - Brand Campaign Examples: Highlighting successful tactics from major brands.
    09:30 - Fun Segment: Rapid-fire dating advice round-up from listener questions.

    =================================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->
    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
    Register HERE: https://www.eventastic.com/Registration
    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
    Register here: www.GuruConference.com
    =================================================================
    AND Don’t miss out on these awesome FREE upcoming Quick Hits!
    WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
    May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
    Marigold: May 30th 11am est. More info coming soon!
    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
    Claim your offer now at jayschwedelson.com/emma.
    Más Menos
    14 m
  • Ep. 320 - Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller!

    Ep. 320 - Search, Social or Email? How to LOWER Cost Per Acquisition w/Dixxon Flannel's Robby Keller!
    May 2 2025

    In this episode of Do This, Not That, host Jay Schwedelson interviews Robby Keller, the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion.

    =================================================================

    Best Moments:

    (00:40) Introduction of guest Robby Keller and Dixxon Flannel Company
    (01:55) Robby's background and journey into marketing
    (03:35) Discussion on brand coolness and company culture
    (05:44) Split testing and its importance in marketing
    (09:39) "F, Marry, Kill" game with email, search, and social marketing
    (11:16) The power of search marketing
    (13:00) Email marketing strategies and subject line tactics
    (16:04) Robby's skateboarding background and transition to other sports

    =================================================================

    Guest Bio:
    Robby Keller is the marketing lead at Dixxon Flannel Company, a limited edition flannel brand. With a background in fashion and skateboarding, Robby transitioned into marketing after attending fashion school. He spent 8 years in the agency world, working with various clients, including Fortune 500 companies and small businesses. Robby brings his creative experience and marketing expertise to Dixxon Flannel, where he focuses on direct-to-consumer marketing strategies.

    =================================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================================

    AND Don’t miss out on these awesome FREE upcoming Quick Hits!

    WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

    May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

    Marigold: May 30th 11am est. More info coming soon!

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

    Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

    Claim your offer now at jayschwedelson.com/emma.
    Más Menos
    20 m
adbl_web_global_use_to_activate_webcro805_stickypopup

Lo que los oyentes dicen sobre Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Calificaciones medias de los clientes
Total
  • 5 out of 5 stars
  • 5 estrellas
    2
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0
Ejecución
  • 5 out of 5 stars
  • 5 estrellas
    2
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0
Historia
  • 5 out of 5 stars
  • 5 estrellas
    2
  • 4 estrellas
    0
  • 3 estrellas
    0
  • 2 estrellas
    0
  • 1 estrella
    0

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
Ordenar por:
Filtrar por:
  • Total
    5 out of 5 stars
  • Ejecución
    5 out of 5 stars
  • Historia
    5 out of 5 stars
Imagen de perfil para Emjae

Short, easy to follow, actionable marketing insight

I love that these are bitesized episodes that highlight the latest trends in digital marketing. It provides a quick way for marketers to stay up-to-date on what's going on.

Plus, Jay's personality adds an extra layer of fun to the podcast!

Denunciar

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.

Has calificado esta reseña.

Reportaste esta reseña

  • Total
    5 out of 5 stars
  • Ejecución
    5 out of 5 stars
  • Historia
    5 out of 5 stars
Imagen de perfil para Deborah Lee

Actionable marketing tips

I love Jay’s bite-sized and actionable tips. His personality and humor make marketing fun and interesting (and easy to listen to). I really liked the EP about emojis in the subject line. Great nuggets of info.

Denunciar

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.

Has calificado esta reseña.

Reportaste esta reseña