Episodios

  • #3 Escape the CAC Trap

    #3 Escape the CAC Trap
    Sep 3 2025
    Customer acquisition costs are spiralling. Meta ROAS is falling. And creative fatigue means your audience has seen your best ad far too many times. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, breaks down why relying only on Meta and Google no longer works – and how Total Video Brandformance helps ambitious brands escape the CAC trap. He explains why performance marketing has hit a wall, what the “Big Screen Trust Effect” means for conversions, and how to scale smarter by unifying YouTube, TikTok, CTV and TV into one funnel. Matthias also shares a real-world case study of a travel app that reached 58 million people and cut cost per install by 58%. From the hidden costs of staying in the Meta–Google loop to the practical steps of testing Total Video Brandformance with €50,000, this episode is a clear-eyed look at how video can become your most effective growth engine. If you’re serious about lowering CAC and building long-term impact, this one is for you.
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    10 m
  • #2 Insight over Instinct

    #2 Insight over Instinct
    May 14 2025
    Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform. They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness. From campaigns that accidentally boosted the competition to bold decisions backed by data, this episode reveals how research can be your most powerful tool. It is a sharp and honest look at how insights drive impact and why taking the time to ask the right questions pays off. If you care about relevance, results and getting your message right, Insight over Instinct is for you.
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    28 m
  • #1 The Battle of Attention

    #1 The Battle of Attention
    Apr 4 2025
    Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance. In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
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    11 m