Do Change Marketing Now

De: Matthias Riedl
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  • Resumen

  • Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle. Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now. Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand. What to Expect: Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset. Brandformance-First: Deep dives into combining brand and performance for sustainable growth. Expert Interviews: Occasional conversations with industry leaders and proven marketers. Real Talk: No fluff. Just sharp thinking, practical frameworks, and bold ideas. Subscribe now and join the change-makers redefining what good marketing looks like. www.dcmn.com www.linkedin.com/in/matthiasriedl/
    DCMN
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Economía Marketing Marketing y Ventas
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Episodios
  • #1 The Battle of Attention

    #1 The Battle of Attention
    Apr 4 2025
    Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance. In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
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    11 m
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