Episodios

  • Marcelle Bienvenu – Acclaimed Cookbook Author and Food Writer who has been Preparing Cajun and Creole dishes since the 1960s

    Marcelle Bienvenu – Acclaimed Cookbook Author and Food Writer who has been Preparing Cajun and Creole dishes since the 1960s
    Aug 15 2025
    Discover Lafayette welcomes Marcelle Bienvenu, cookbook author and food writer who has been preparing Cajun and Creole dishes since the 1960s. A St. Martinville native, she still lives there with her husband, Rock Lasserre. Marcelle has written about Creole and Cajun cooking for The Times-Picayune, Time-Life Books, and has been featured in Garden & Gun, Food & Wine, Saveur, Southern Living, Redbook, The New York Times, Louisiana Life, and Acadiana Profile. She authored Who’s Your Mama? Are You Catholic and Can You Make a Roux?, as well as Who’s Your Mama? The Sequel, and Cajun Cooking for Beginners. She co-edited Cooking Up a Storm: Recipes Lost and Found from The Times-Picayune of New Orleans, which was nominated for a James Beard Award in 2009. Marcelle worked with Emeril Lagasse for 15 years and coauthored several cookbooks with him, including Louisiana Real & Rustic, Emeril’s Creole Christmas, Emeril’s TV Dinners, and Every Day’s a Party. She also owned and operated the beloved restaurant Chez Marcelle in Broussard, at the former Billeaud Family Plantation site. She has worked at legendary restaurants including Commander’s Palace and K-Paul’s Louisiana Kitchen in New Orleans, and taught for 11 years at the Chef John Folse Culinary Institute at Nicholls State University. Growing Up in St. Martinville “When I was a youngster, it was idyllic. You could ride your bike anywhere. Nobody cared where you were going. We could go around the block and ask all the ladies, ‘What do you have for supper tonight?’ If I liked hers better than mine, I could stay with her. Everybody on our block was related.” Her father’s family owned The Teche News, and she grew up folding papers and helping with printing: “Besides the newspaper, Daddy did wedding invitations, football programs. I used to hate it because my hands were always full of ink… Mama would fix the sandwiches at the newspaper office because we never went home on paper day until late. The ink was all over your bread.” She credits her early love of cooking to meals at family camps on Vermilion Bay: "My father was a Boy Scout leader, and we had a camp at Granddad's on Vermilion Bay, at Sycamore Point, and we had one in the Basin. A lot of our meals were cooked on an open fire wood bar. And I thought that was absolutely fabulous. So I would sit at my daddy's elbow with his beer. I was beer holder. I would say, shouldn't you go medium low? You don't have a dial, you'd have to move it. I became infatuated with that. I thought that was just marvelous. “We were laughing the other day about when we were little, nobody said, oh, we're going to have Cajun food. Are we going to New Orleans? Can we have Creole food? We never would. Nobody ever said that." An interesting side note: Marcelle is the aunt of Louisiana Gov. Jeff Landry. His mother and Marcelle's sister, Edna Bienvenu Landry, died in 2019. Our governor also unfortunately recently lost his father, architect and business owner, Al James Landry, on July 30, 2025. The Start of a Culinary Career In 1971, while working at The Times-Picayune, Marcelle met the Time-Life Books crew. “They were thinking of doing a book on Acadian Creole cooking… We were supposed to be only a chapter in the Southern book, but we ended up with a whole book.” Working with the Brennans and legendary chef Paul Prudhomme shaped her approach: “He really brought Cajun cooking up to another level… It was absolutely wonderful to see them marrying those two cuisines to see what they came up with." Before Prudhomme joined Commander's Palace, no one in New Orleans was serving chicken and andouille sausage gumbo. Chez Marcelle Marcelle’s uncle offered to finance a restaurant in Broussard, and they transformed the old Billeaud Plantation home: “We did fabulously for almost four years and then the whole business… the oil industry crashed. It happened so fast my CPA called to ask if we had closed.
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    Menos de 1 minuto
  • Lafayette Fire Chief Robert Benoit — A Lifetime of Service and Leadership

    Lafayette Fire Chief Robert Benoit — A Lifetime of Service and Leadership
    Aug 8 2025
    Lafayette Fire Chief Robert Benoit, a man who has devoted 46 years to protecting our community, recently announced his retirement. A Lafayette native, Chief Benoit joined the department in May 1979 and made history in August 1993 when he became the first Black fire chief in Lafayette’s history. Under his leadership, the department expanded from seven to fourteen fire stations, modernized equipment and training, and earned improved fire ratings, saving money and lives. Chief Benoit has been inducted into the Louisiana Fire Chiefs Hall of Fame and served as President of the Southwestern Division of the International Association of Fire Chiefs. As he prepares to retire on August 15, 2025, Chief Benoit reflected on the calling he discovered as a child, the trials and triumphs of leading during economic downturns and political shifts, and the deeper sense of purpose that led him to seminary and prison ministry. “I think it was a gift that God placed in me, probably from birth… getting to how I got there was looking at a firefighter in a book at school at seven years old… and I said, ‘I want to be a firefighter.’” From Stockboy to Chief Chief Benoit’s journey began with humble jobs—first at Lafayette Drug Company, then Martin Mills in St. Martinville—while waiting to meet the age requirement to become a firefighter. When the age was lowered to 18, he took the civil service exam, passed, and began training at the fire academy. His first assignment was the Central Fire Station, where he spent 99% of his career. "The first thing you get is an interview with the fire chief. The fire chief at that time was Wayne Prejean. He told me he was going to give me a shot. I remember walking out the fire station realizing that I was going to get a job. Even though I had to go through the physical process. And then from there, once I cleared the physical, I went to the academy which lasted three months. It was exciting. I did everything I needed to do." My first station was at Central Downtown, which is where I work today. At that time, we had a pumper truck and a ladder truck and a rescue truck in the station. That's where I started to learn the business of firefighting. Learning that business, reading on my own time, a lot of time in the fire station. We were very short on firefighters." “They called it ‘The Rock’... because everything comes through the Central Fire Station. That was administration, firefighters, and the communications center.” A Rapid Rise Through the Ranks Benoit was known for his drive and initiative. He became a truck driver within three years (something that on average takes about eight years), communications officer, arson investigator, and captain—a rank he reached in just six years. “I wanted to learn every section of the fire department... Didn’t realize I was going to be chief. I just wanted to understand how this organization worked.” In the 1980, the local economy tanked. "I used to hear people make the comment. Last one out. Turn the lights out. They had a lot of vacant buildings and having a lot of fires that was arson.Kids were setting buildings on fire. And of course, unfortunately, some businesses were setting their businesses on fire. The fire chief at that time was Jack Massey who needed some help in the fire prevention bureau in the arson section. He asked me to go work in there just for a couple of months, just to help him out. I wound up going in there and found a home in fire prevention. So this is seven years later. I'm in fire prevention. I started learning the business of investigations. I started getting trained by ATF agents, FBI agents, insurance agents and going to school. That's where my educational level really skyrocketed. I started getting degrees and learning this business of investigating fires. The fire chief put me in charge of internal affairs for the fire department. So I pretty much did everything,
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    58 m
  • Jonathan Booth – Private Investment Fund Manager – Booth Laird Capital Management

    Jonathan Booth – Private Investment Fund Manager – Booth Laird Capital Management
    Aug 1 2025
    Jonathan Booth, Chartered Financial Analyst and CPA accredited in business valuation, joins Discover Lafayette to share his remarkable journey from being a young boy of 11 years of age falling in love with stock investments to CEO and Managing Partner of Booth Laird Capital Management, a boutique investment firm based in Lafayette. “My uncle would buy me stock in McDonald's…that was my birthday and Christmas present every year from all the family members instead of toys.” Jonathan’s early exposure to investing—paired with a deep appreciation for Warren Buffett’s philosophy of buying undervalued companies with strong fundamentals—set the tone for a career defined by rigorous analysis and long-term strategy. He emphasizes patience and discipline, especially in volatile markets: "I loved it. My uncle and I would go over the earnings releases. By the time I was in high school, I was managing my own portfolio of stocks. When I was 19, he took me to the Berkshire Hathaway annual meeting, Warren Buffett's company. They call that the Woodstock for capitalists. It's a chance to listen to Warren Buffett talk for six hours. I didn't know what to expect, but you just sit there and listen to the Oracle of Omaha, as they call him, spew wisdom." A passionate and disciplined financial strategist, Jonathan also serves on the board of FlyGuys, the Lafayette-based drone data company in which Kevin O’Leary of Shark Tank fame recently invested $3 million in a $13 million Series A-1 funding round and led the round; O’Leary’s Wonder Fund investment will accelerate software innovation, expand global reach, and strengthen the commercial drone workforce. Quote from Kevin O'Leary on LinkedIn: "Big news. I recently led a $13 million Series A-1 round through the Wonder Fund North Dakota. The investment went into a company that’s redefining how the physical world feeds the AI economy.Meet FlyGuys — a national network of over 16,000 FAA-certified drone pilots powering the capture and delivery of reality data at scale. From thermal roof scans to solar inspections, agriculture, and infrastructure, they handle it all. FlyGuys is the connective tissue between AI platforms and the physical world.I backed this team because their software is built to scale, their operations are rooted in service and precision, and their impact is real. AI platforms depend on clean, reliable inputs, and FlyGuys delivers exactly that. They’re not just serving today’s use cases, they’re building global infrastructure for tomorrow’s AI economy, while creating new income opportunities for drone pilots around the world. Data is the new oil. AI can’t function without it. FlyGuys is building the pipeline." A native of Baton Rouge, and graduate of Catholic High and LSU, Jonathan originally pursued accounting. "I got a scholarship from the College of Business, and I chose accounting because I already did it. After my first semester, my professor hired me to work at his private accounting practice because I did pretty well in the class. And so I just kept getting pulled along into accounting and got my bachelor's and master's in accounting. Jonathan's performance earned him a rare honor: “I passed the CPA exam in 2006 with one of the ten highest scores in the world, known as the Elijah Watt Sells Award.” He also passed all three levels of the Chartered Financial Analyst (CFA) exam (a minimum of three years of exams) on his first attempt. While working at Ernst & Young, Jonathan maintained his passion for investing, ultimately founding Booth Laird Capital Management. Alongside his partner Kevin Laird, Jonathan focuses on concentrated investment strategies, targeting exceptional businesses and waiting for undervaluation. “We call them compounding machines,” he explained. "The term 'hedge fund' scares a lot of people, but it's truly just the way the fund is structured. It allows us the ability and freedom to invest more as we see fit.
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    51 m
  • La. State Representative Annie Wingate Spell – District 45

    La. State Representative Annie Wingate Spell – District 45
    Jul 25 2025
    Annie Wingate Spell, Louisiana State Representative for District 45, joins Discover Lafayette to share the journey that led her to public service. Annie’s story is one of unwavering determination, professional excellence, and personal resilience. A licensed clinical child psychologist, Annie holds degrees from UL Lafayette and LSU. In 2024, she was honored with the Angel Award by the Blue Cross and Blue Shield of Louisiana Foundation for her long-standing advocacy on behalf of Hearts of Hope, which supports survivors of sexual assault victims in Acadiana. A lifelong learner and self-starter, Annie recounted the early days of her path to becoming a psychologist. While studying at USL, she pivoted from business to psychology after realizing her passion for understanding human behavior. She reached out to 16 local psychologists listed in the Yellow Pages, offering to pay for their time to learn more about the profession. “They didn’t charge me.” One of those who answered her call, Dr. Kenneth Bouillion, became an influential mentor, helping her determine that child psychology was her calling: “I always thought it was easier to build up a child than build up an adult. There's so much flexibility in a child's development and fluidity that if we can affect change on their environment, we could have better outcomes for them. ” A Lafayette native, Annie credits her parents, Joan Babineaux Wingate and Keith Wingate, with instilling a deep sense of faith, gratitude, and service. “God will provide. But don’t act as if He will. Don’t take anything for granted.” Her mother, she said, is “the epitome of a servant leader. My father was one of those dads that was ever involved. Having three girls, he learned that shopping malls could be fun. He learned that cheer camps are the best thing ever." Annie’s grandfather, Judge Allen Babineaux, was also a defining influence in her life. A former Louisiana State Representative for District 45, he served as a judge in the 15th JDC. He championed CODOFIL, advocated for the recognition of Acadiana as a geographic and cultural region, and played a key role in bringing about the Acadiana flag. “He wasn’t just a politician… He was a neighbor, a friend, and a leader.” The flag of Acadiana was first displayed on Feb. 22, 1965, the centennial of the Acadian arrival in this area. Shown are Thomas Arceneaux, president of the Bicentennial Celebration of France-Amerique and the designer of the flag; Roy Theriot, president of the Acadian Committee; and Judge Allen Babineaux, who sponsored the flag's creation. Photo credit: Lafayette Parish Clerk of Court Louis Perret She also spoke of her experience helping children and families after Hurricane Katrina, both in New Orleans and later during her residency in Houston, where she worked with evacuees from Louisiana. “The strength of a community and the ability for people to mobilize together is really critical. "The need for a strong community was ever evident to me in those moments when crisis hits, in those moments when what you thought was certain, which you had taken for granted, was no longer there. The strength of a community and the ability for people to mobilize together is really critical. I saw children who are by far very resilient most times when it comes to tragedy. So a lot of what I did was supporting the parents in those moments because they were the ones that were obviously dealing with the very serious consequences of their home, their work, all of that.” Annie married Joe Spell, founder and CEO of Tides Medical, in 2006. She described him as “a generous person, generous in spirit and time” who waited for her while she pursued her goals. The strength of their relationship was evident when Annie was diagnosed with stage four Hodgkin’s lymphoma shortly after the birth of their first son. "The day I was diagnosed was the day that my husband Joe, was hiring his first executive besides himself.
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    45 m
  • State Senator Brach Myers – District 23

    State Senator Brach Myers – District 23
    Jul 18 2025
    Discover Lafayette: Senator Brach Myers on Public Service, Family, and Revitalizing the Oil Center of Lafayette Louisiana State Senator Brach Myers, who began serving Senate District 23 in March 2025 after representing House District 45, joined Discover Lafayette to reflect on his deep-rooted commitment to public service, his childhood journey, and his ongoing mission to uplift Lafayette and the state of Louisiana. A Lafayette transplant by way of Palmetto and New Iberia, Brach shared, “Lafayette was always the big city to us. I joked and said that many days in the back of a hatchback car ride in the back to Lafayette.” He shared his love of Lafayette: “Lafayette has unmatched culture. You can see the most beautiful parts of the U.S., but there’s nothing like coming home.” His upbringing was a blend of blue-collar life and entrepreneurial ambition, split between a trailer park in New Iberia and the early days of LHC Group, the home health care giant his father and stepmother, Ginger and Keith Myers, started in Palmetto, Louisiana. “My mom worked at the General Mill. She was a seamstress. My stepfather was a railroad engineer. She still is a hard worker. She owns a small embroidery business here in Lafayette.” Brach moved to Lafayette in 1999 to attend UL, where he met his wife Carly. They were married just six months into dating. “She’s my absolute soul mate… We’re residents of Bendel Gardens right here by the Oil Center.” Brach’s day job is as Senior VP of Corporate Development at LHC Group, which provides care in over 40 states and employs more than 30,000 people. A humble public servant, he brings his business acumen, heart for his fellow man, and a drive to make things better in his position as State Senator. His son, Emile, shares the family’s spirit of service. After seeing the mob of traffic each year at their neighbor's “Christmas Light House" (owned by Dr. Andy Blalock), Emile started selling hot chocolate to people stuck in line, to benefit local nonprofits. “He raised over $2,000 in one night the first year. Last year, he raised over $30,000.” It’s now a full-scale community event with music, food trucks, and hundreds of visitors to Bendel Gardens. “He chooses a different charity every year. It’s all on him.” Emile Myer's hot cocoa fundraiser has grown into quite a success over the years! Sen. Myers indicated that Emile will probably pass the baton soon to a younger entrepreneur who can carry on the fun event which benefits local charities. Brach brings a deeply thoughtful and humble approach to public service. “I never thought I’d be in the legislature… but I felt called to do it.” Inspired by conversations with his wife during long walks, he felt compelled to act: “I can sit on the sideline and complain about it, or I can roll up my sleeves and jump into the pit.” His campaign mantra has been to lead with transparency and openness. “I said, I’m going to contact everybody back. I’m going to give everybody a fair ear, even if we vehemently disagree.” His legislative office “looks more like a counseling office… People can come and sit down.” As a Senator, Brach now represents three times the constituents he did as a State Senator and works with six mayors instead of one. “It’s a lot busier...but I don’t take it lightly.” One of his legislative focuses has been health care, drawing from best practices across the nation. His H.E.R.O. (Healthcare Employment Reinvestment Opportunity) Healthcare Workforce bill, modeled after Kentucky and Florida legislation, aimed to reverse Louisiana’s healthcare staffing crisis by broadening the program’s scope and provide educational grants to reach as many people and institutions as possible. “We picked the things that worked and got rid of the things that didn’t.” https://www.youtube.com/watch?v=geae0oiLHMw He’s also worked to streamline access to services through a “one door” policy for DCFS and Department of Health programs.
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    58 m
  • Jacoby Landry – New Owner of Northgate Mall

    Jacoby Landry – New Owner of Northgate Mall
    Jul 11 2025
    Jacoby Landry, the new owner of Lafayette’s oldest indoor shopping center, Northgate Mall, shares his vision to bring hope, commerce, and fresh energy to North Lafayette. Jacoby's energy and can-do attitude is a beacon of light for a community waiting to see how he will transform the mall into "The Hub." Jacoby, owner of JL Construction and Pont Breaux Plaza in Breaux Bridge, is the first local owner of Northgate Mall in years. Originally developed by Isan Fontenot, Dr. Daniel Voorheis and Joseph Angelle who opened it in August 1969, Jacoby paid $2.8 million for the property. His journey started under the wing of his grandfather, a framer, and his father, who ran dirt construction, trucking businesses, and in the oil field industry. “My entrepreneurial skills came from my dad. He’s always been a business owner.” After studying engineering at UL Lafayette, Jacoby discovered his love for business and numbers, opening a tax office in his early twenties. Real estate soon became his passion, with his first major commercial property purchased from cousin Dominick Williams (formerly Dominick Davis of LSU and the Houston Texans). “There’s nothing that I didn’t try,” Jacoby shared, reflecting on his entrepreneurial spirit. In 2016, Jacoby earned his residential contractor’s license, followed by obtaining his commercial license a year later. “I went from building custom homes to developing my own lots and building spec homes and selling them.” His interest in North Lafayette grew when he purchased seven acres on Louisiana Avenue at Butcher Switch Road in 2020 with plans for a med spa and gym. Facing zoning challenges, Jacoby joined LEDA’s Elevate North Lafayette program, where he connected with Monte Anderson, a Dallas-based developer. Monte’s advice led Jacoby to consider revitalizing existing properties, prompting Jacoby to set his sights on Northgate Mall. "I was always infatuated with the I-10 and I-49 crossing. I just always had it in my mind that it (development) was going to come to the North one day." “Before I started the program, I had goals of doing something bigger, but they really pushed me to actually go do it. They gave me the courage and knowledge to do it.” Once Jacoby walked the property, he couldn’t sleep at night thinking about its potential. “Ever since the day I walked on the property, I couldn’t sleep at night, thinking about it. I think I want to do it.” Despite initial nerves, Jacoby embraced the risk, saying, “I’m a risk taker. I could do this.” Jacoby Landry at the Northgate Mall in June 2025. Photo by Brad Kemp, Acadiana Advocate. Jacoby is rebranding Northgate Mall as “The Hub,” inspired by Lafayette’s nickname, Hub City, and the I-10/I-49 cloverleaf, which will be reflected in its new logo. The redevelopment will focus on mixed-use commerce, green spaces, and lighting to ensure safety and create a welcoming atmosphere. “I want to change the whole theme of the mall. I want to have trees, green space, make it nice, have a lot of lighting and make it feel safe.” Contrary to negative perceptions, Jacoby says, “Statistically, there’s no crime at the mall. There’s more crime in other places. The mall’s been dead for so long, there’s nothing to steal.” Jacoby’s vision includes a grocery store, children’s entertainment options, and a health club and spa in the former Planet Fitness space in partnership with his sister, Rachel McCorvey of BeLuxxe Health and Wellness Center. “Our whole motto is to add ten years to your life.” The facility will feature a nutritionist, weight management services, Botox, IV drips, sauna, hot tub, salt room, cold plunge, a health bar, and two indoor pickleball courts. Pilates and boxing fitness will also be offered, bringing Red’s Health Club-like amenities to North Lafayette on a smaller, community-focused scale. Jacoby emphasized his commitment to supporting current tenants, saying, “They’ve been a blessing… I came to introduce myself to ...
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    37 m
  • Michael Desormeaux, UL – Lafayette Head Football Coach

    Michael Desormeaux, UL – Lafayette Head Football Coach
    Jul 4 2025
    We welcome UL - Lafayette Football Head Coach Michael Desormeaux, a graduate of Catholic High in New Iberia and standout UL Lafayette quarterback, who became the eighth quarterback in NCAA history to post back-to-back 1,000-yard rushing seasons. He joined the UL coaching staff in 2016, helping lead the Ragin’ Cajuns to four consecutive Sunbelt West Division titles and their first outright Sunbelt Championship before being named head coach. Home Bank CEO John Bordelon, Ul Lafayette Coach Michael Desormeaux, Chris Rader, and Jan Swift at recording of Discover Lafayette podcast. Joining us to guide the conversation is John Bordelon, a 1977 graduate of USL, former football player, and current President and CEO of Home Bank. John has worked with Home Bank for over 44 years and loves beng a part of this community along with his wife, Suzanne. Jan Swift, the host of Discover Lafayette, knew she needed a football voice on this episode. Coach Desormeaux reflected on growing up in New Iberia: “New Iberia was a really good place to grow up. Catholic High has been great for us… my whole family's life revolved around sports and chasing kids around and watching them play. We grew up in ballparks.” "When we were young, our whole life revolved around sports and we grew up in ballparks. Catholic High in New Iberia was a cool place because we went from football to basketball to baseball. When I got to middle school, I started track. Our coaches made it easy for us to be able to do all four. For me, it was just part of the way that we did it. My parents expected us to do well in school. They expected us to play sports. was really just what I grew up doing. I realized after the fact how unique it was to be able to do all four sports in high school. I was always grateful for that." Coach Desormeaux shared how recruiting has changed dramatically since his high school years: "When I was coming out, I didn’t hear from UL or other colleges. or meet anyone on the staff, until probably week five of my senior high school year season. They came and watched us play… I had a really good game, and the next week they called back and offered me a scholarship. That was the beginning of my recruiting.” John Bordelon shared how relationships drew him to UL: “My brother was seven years older and came to USL to play football, and I fell in love with the people… my heart was set on being part of this community.” An injury in high school changed John Bordelon's recruitment experience: “My senior year, I actually had an injury, so I missed five ball games… LSU, Tulane, Mississippi State, and Ole Miss dropped me. One of my coaches from high school played at UL and helped me get an interview, and they offered me a scholarship.” Reflecting on how UL shaped his life, Coach Desormeaux noted: “Coaches have always been people I really admired. My dad was my first coach. When I got to Catholic High, Coach David Comeaux got the head job, and I saw the impact he had on our school.” Coach Des's experience with three different offensive coordinators while playing at UL turned out to be a blessing: “At the time, we had several coaching turnorvers, and it wasn’t what I expected. But I got to learn three different systems and three different offenses… the coaching experience was really good for me.” "I'd love to tell you that I've created anything. But football coaches are thieves. I mean, we just take things from different people and make it our own. The whole journey and all these coaches are people that I've always admired. I tell our staff all the time, if you got into coaching for anything other than to help kids and for anything other than to help them achieve their goals, you're in the wrong place." Coach Des spoke honestly about the challenges of NIL and the transfer portal: “We believe in building relationships… I wish it wasn’t personal to me when they leave, but it is. You spend so much time with them.
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    1 h y 2 m
  • Bill Bacque – Market Scope Consulting – Tracking Real Estate Trends

    Bill Bacque – Market Scope Consulting – Tracking Real Estate Trends
    Jun 27 2025
    Real estate expert Bill Bacque of Market Scope Consulting, whose career has spanned over 53 years in the housing industry, joins Discover Lafayette to discuss real estate trends. Formerly with Van Eaton & Romero—later acquired by Latter & Blum—Bill is now retired, but his passion for tracking housing statistics and analyzing market trends remains strong. In this episode, Bill shares a data-rich, thoughtful overview of how the housing market in Lafayette has evolved and what lies ahead. “If you look at average sales price over the last 50 years, the overall trend has been up,” Bill began. “That being said, there have been periods… where sales and average prices actually drifted downward. But values were always recouped.” Bill dug into what he called the “Covid years,” pointing out the extraordinary surge in home sales from 2018 to 2021. “In Lafayette Parish, we went from 3,380 transactions in 2018 to 4,830 in 2021—a 43% increase.” Much of this, he explained, was driven by families realizing during the lockdown that they needed more space, "after six months of living together with your wife and three children, working out of your house, eating at your house, living in your house. People began to say, I need a bigger place. Maybe double the size." And this phenomenon was coupled with historically low interest rates. “By January of 2021, the interest rate was 2.65%.” But as quickly as the boom came, it corrected. From 2021 to 2024, Lafayette experienced a 34% drop in sales. “We literally gave it all back,” Bill said. “Sales are back to 2018 levels. Statistics through May of 2025 show that we are about equal to where we were in May of 2018." Bill broke down the dramatic rise in average sales prices during COVID, noting that from 2018 to 2022, the average price of a home rose from $223,500 to $285,000, a $50,000 increase in the average cost of a home in four years. However, from 2022 to 2025, the average price has only nudged upward 2.6%, reaching $292,200. “So the average sales price is beginning to stabilize.” He further explained the numbers shared: "I would put some clarification that the average sales price takes into consideration the upper income properties as well as the lower ones. This average sales price includes new construction sales and existing sales. If you back out the new construction sales, the average sales price in Lafayette Parish is about $275,000.00." Photo of Bill Bacque at his home by Leslie Westbrook, Acadiana Advocate. One big issue affecting today’s buyers? Affordability. “There's been a significant erosion,” Bill noted, citing both rising home prices and higher interest rates. He shared that the average age for a first-time homebuyer in the U.S. is now 38 to 39 years old—compared to 22 when he bought his first home for under $10,000 in Lake Charles. "What we're seeing on a national standard basis is that the average age now for a first time buyer is 38 to 39 years old. When I bought my first house in 1973, I was 22 years old. That was the thing that happened then. I can't remember what the first house cost, but it was less than $10,000. It was a little bitty house. It was about the size of an apartment." Homeowners insurance is now a major wildcard. “My son found a home under $300,000, qualified, but the deal fell through because insurance added another $500 a month,” Bill shared. This isn’t a unique story—buyers across South Louisiana are finding it harder to afford not just a mortgage but the added costs of ownership. We also talked about the evolving design of homes. Post-Covid, people want dedicated workspaces, and Bill said square footage is being used more efficiently. Yet affordability challenges persist. “In 2018, homes under $150,000 made up 24% of our sales. Today, it's 12.3%,” he said. Meanwhile, homes over $300,000 have grown from 16% of sales to 31%. Another key point Bill raised: “The companies are not the brand anymore. The agents are the brand.
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    48 m