Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows, because let’s be real, no one wants to throw cash at the next Joe Rogan when you could score a sweet spot on a smaller show that actually resonates with your target audience. With a sprinkle of humor and a heap of insight, they make it clear that getting into podcasting—whether as a creator or a sponsor—is still a golden opportunity, and definitely not too late to join the party!

Takeaways:

• Seth Goldstein has been in the podcasting game since 2010, making him a seasoned pro, and he views it as the second renaissance of the medium.
• The discussion around podcast sponsorship emphasizes the importance of finding niche audiences instead of chasing mainstream giants like Joe Rogan.
• Goldstein advises marketers to focus less on downloads and more on engagement metrics, like streaming, as the landscape of podcast consumption shifts.
• He also highlights the need for patience in podcast marketing, suggesting that businesses should commit to campaigns for at least three to six months for tangible results.
• The podcasting space is predicted to continue growing, with Goldstein asserting there's still plenty of room for new voices, so don’t stress about starting too late.
• Lastly, he emphasizes the value of word-of-mouth marketing, especially when participating as a guest on other shows, as this can drive significant audience growth.

Companies mentioned in this episode:

• Goldstein Media
• Tea Republic
• Republic of Tea
• Apple Podcast
• Pod Chaser
• Sirius
• Spotify
• YouTube
• Captivate
• 11 Labs
• Paleo Valley

Links referenced in this episode:

• SethGoldstein Me
• Goldstein Media
• Podcast Mastery

Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game.

Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into:

Learn how to identify and exploit gaps in your marketing funnel, especially in that crucial middle stage between initial interest and sales-ready leads. Brandi reveals:

• Why focusing solely on top-of-funnel activities isn't enough
• The importance of nurturing leads beyond just a few emails
• How even small improvements in conversion rates can yield significant results

Discover tactics for reaching all stakeholders involved in B2B purchasing decisions, including:

• Targeting often-overlooked members like IT professionals and CFOs
• Leveraging ad targeting and SDR outreach to expand your reach
• Personalizing your approach based on each stakeholder's role and concerns

Get the inside scoop on how artificial intelligence is transforming the B2B landscape:

• Using AI for enhanced research and personalization
• Implementing AI agents to streamline workflows
• Balancing automation with human oversight for optimal results

Brandi offers valuable advice for marketers looking to keep pace with evolving trends:

• The importance of experimenting with AI in low-risk scenarios
• Why human connection is making a comeback in the age of automation
• How focusing on marketing fundamentals can yield surprising results

Whether you're a seasoned B2B marketer or just starting out, this episode is packed with actionable insights to help you attract, convert, and retain customers more effectively. Tune in to learn how to navigate the intersection of strategy, creativity, and technology in modern B2B marketing.

Links referenced in this episode:

• LinkedIn
• Revenue Rehab live

Companies mentioned in this episode:

• Integra
• Tegrita
• ZoomInfo
• Demandbase

In today's digital landscape, marketers face a whirlwind of challenges - from navigating cultural shifts to leveraging cutting-edge tech. How can we stay ahead of the curve without stumbling into PR disasters?

I sat down with Dominic Scafidi, marketing consultant and business development lead at Logical Media Group, to explore the intersection of marketing, politics, and technology. We dug into some meaty topics that are reshaping our industry:

Dominic shared insights on:

• Why some brands are embracing "adversarial marketing"
• The pitfalls of chasing trends vs. staying authentic
• How local engagement can build genuine connections

We discussed the rapid evolution of AI and its impact:

• Federal regulations on the horizon
• Ethical concerns as AI capabilities expand
• Safeguarding human creativity in key marketing areas

An unexpected but crucial topic:

• The link between AI advancement and energy demands
• The resurgence of nuclear power for tech innovation
• Balancing progress with safety concerns

Dominic revealed his top picks:

• How Apollo.io is revolutionizing B2B outreach
• Leveraging LinkedIn for marketing insights
• The value of diverse information sources

We wrapped up with predictions for the future:

• Potential paths for AI development
• Concerns about misinformation and "headless content"
• The importance of authenticity in a bot-driven world

This episode is packed with actionable insights for marketers navigating our rapidly changing landscape. Whether you're curious about AI ethics, nuclear power's role in tech, or simply how to stay ahead of marketing trends, you'll find plenty to chew on.

So grab your favorite brew (iced coffee, anyone?) and join us for a thought-provoking discussion on the future of marketing in our increasingly complex world.

Links referenced in this episode:

• Logical Media Group
• Politics People
• substack
• Independent
• TikTok

Companies mentioned in this episode:

• Logical Media Group
• Nespresso
• Keurig
• Wendy's
• Bud Light
• Apollo
• HubSpot

Ever feel like SEO is a mysterious black box? You're not alone. In this episode, we're pulling back the curtain on search engine optimization with Jason Berkowitz, founder and CEO of Break the Web.

Jason shares his refreshing approach to SEO that puts users first and demystifies the process for in-house marketing teams. He explains why old-school tactics like keyword stuffing are out, and how focusing on solving real customer problems leads to better rankings.

• Why light roast coffee packs more caffeine than dark (who knew?)
• The evolving role of link building in 2024 and beyond
• How to balance engaging content with search optimization
• Smart ways to leverage AI for SEO without losing the human touch

Jason also weighs in on the future of search, including voice and AI-powered tools. He offers a bold prediction on where SEO is headed and how content creators can stay relevant.

• Focus on middle and bottom-funnel content to drive conversions
• Let data guide your SEO strategy, not shiny object syndrome
• Integrate SEO with other marketing initiatives for maximum impact
• Adapt your content for emerging tech like voice search

Whether you're an SEO newbie or a seasoned pro, you'll come away with fresh perspectives to level up your organic search game. So grab your favorite brew (light roast, anyone?) and get ready for some caffeinated SEO wisdom!

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Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets.

Bradley breaks down why the old playbook for local SEO is becoming obsolete. With the rise of AI-powered search and chat platforms, businesses need to think beyond just Google. We discuss:

• Why Google Business Profiles are still crucial, but no longer enough on their own
• The growing importance of optimizing for multiple search channels and platforms
• How to balance ethical SEO practices with achieving real results for clients

Get ready for a paradigm shift in how we approach content for local businesses. Bradley shares insights on:

• Why branded content is now king for local SEO
• The dangers of content bloat and how to streamline your site
• Smart ways to repurpose content across multiple formats and platforms
• Building "branded location authority" through strategic content distribution

Don't miss Bradley's actionable advice for navigating the changing SEO landscape:

• How to audit your site for efficiency and prune unnecessary content
• The two most critical factors for local search success right now
• Why mastering foundational marketing principles is more important than ever
• Creative ways to reach your target audience beyond traditional search

Whether you're a seasoned SEO pro or a local business owner trying to boost your online presence, this episode is packed with valuable insights to help you stay ahead of the curve. Bradley's blend of technical know-how and marketing savvy offers a fresh perspective on thriving in the age of AI-powered search.

Curious to learn more? Tune in and discover how to future-proof your local SEO strategy!

Are you struggling to keep up with the ever-changing landscape of digital advertising? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Chuck Olsen, founder of RKSTR Media and a seasoned media buyer who's managed over $40 million in ad spend.

Chuck shares his insights on performance marketing, the latest trends, and how to optimize your digital ad campaigns for maximum impact. Whether you're a small business owner or a seasoned marketer, this conversation is packed with actionable strategies to elevate your digital advertising game.

• The core principles of performance marketing for beginners
• Exciting trends reshaping the industry, including AI-driven campaign optimization
• Strategies for driving results in digital ad campaigns
• Balancing experimentation and stability when scaling in competitive spaces
• Essential tools and platforms for managing and optimizing campaigns

Chuck emphasizes the importance of focusing on high-quality traffic rather than just broad targeting. He explains how to use advanced techniques like lookalike audiences and specific objectives to attract the right customers to your business.

Despite challenges in tracking and attribution, Chuck predicts a bright future for digital advertising. He discusses how automation and AI will create new opportunities for marketers who can adapt and oversee these technologies effectively.

"Where AI or automation might take away something, it's going to create opportunities that open up from that as well."

Don't miss Chuck's final thoughts on staying forward-thinking in the ever-evolving world of digital marketing. This episode is a must-listen for anyone looking to sharpen their digital advertising skills and stay ahead of the curve.

Ever feel like your personal brand is just a jumble of buzzwords and empty promises? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Alan McLaren, co-founder of Strata Originals Co, to unpack the art of authentic personal branding.

Alan's approach is refreshingly different. Forget about chasing viral trends or crafting the perfect elevator pitch. Instead, he advocates for a deeper, more meaningful strategy that starts with self-discovery and ends with genuine connections.

Alan shares his unique process for helping CEOs, executives, and entrepreneurs identify their true strengths:

• The power of external perspective in self-reflection
• Why honesty with yourself is crucial (and often challenging)
• How to move beyond surface-level branding to uncover your authentic voice

Once you've identified your unique strengths, how do you share them with the world? Alan breaks down his approach:

• Treating your content strategy like writing a book (without the pressure)
• The power of video in building authentic connections
• Why perfection isn't the goal and what is

Perhaps the most valuable insight Alan shares is his perspective on "selling" through personal branding:

• Why traditional sales tactics often backfire in the digital space
• The long game of relationship-building (and why it's worth it)
• Real examples of how authentic connection leads to business opportunities

This conversation is packed with actionable advice for anyone looking to develop a personal brand that truly reflects who they are. Whether you're just starting out or looking to refine your existing strategy, Alan's insights will help you approach personal branding with intention and authenticity.

Ready to discover your superpower and share it with the world? Tune in to this episode and learn how to build a personal brand that's uniquely, authentically you.

Ever feel like your LinkedIn profile is just collecting digital dust? You're not alone! In this episode, I chat with Al Kushner, bestselling author and LinkedIn growth strategist, about transforming your professional presence on the platform.

• Why your profile is your digital first impression
• Key elements that make profiles stand out
• The often-overlooked power of recommendations

• Why video is a game-changer on LinkedIn
• The ideal length for maximum engagement
• How AI can supercharge your content game

• Treating LinkedIn like other social platforms
• The "post and ghost" trap
• Neglecting to update your profile regularly

• How AI is reshaping content creation
• Potential new features on the horizon
• Balancing AI assistance with authentic engagement

Whether you're a seasoned professional or just starting out, Al's insights will help you make the most of LinkedIn's potential. From crafting compelling content to building meaningful connections, discover how to stand out in the digital professional landscape.

"You don't get a second chance to make a first impression." - Al Kushner

Ready to revamp your LinkedIn strategy? Tune in to learn how to transform your profile from a static resume to a dynamic networking powerhouse!

Al's Book: https://amzn.to/4lsCVCT