Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyone looking to sponsor a podcast. They banter about the importance of finding the right niche shows, because let’s be real, no one wants to throw cash at the next Joe Rogan when you could score a sweet spot on a smaller show that actually resonates with your target audience. With a sprinkle of humor and a heap of insight, they make it clear that getting into podcasting—whether as a creator or a sponsor—is still a golden opportunity, and definitely not too late to join the party!

Takeaways:

• Seth Goldstein has been in the podcasting game since 2010, making him a seasoned pro, and he views it as the second renaissance of the medium.
• The discussion around podcast sponsorship emphasizes the importance of finding niche audiences instead of chasing mainstream giants like Joe Rogan.
• Goldstein advises marketers to focus less on downloads and more on engagement metrics, like streaming, as the landscape of podcast consumption shifts.
• He also highlights the need for patience in podcast marketing, suggesting that businesses should commit to campaigns for at least three to six months for tangible results.
• The podcasting space is predicted to continue growing, with Goldstein asserting there's still plenty of room for new voices, so don’t stress about starting too late.
• Lastly, he emphasizes the value of word-of-mouth marketing, especially when participating as a guest on other shows, as this can drive significant audience growth.

Companies mentioned in this episode:

• Goldstein Media
• Tea Republic
• Republic of Tea
• Apple Podcast
• Pod Chaser
• Sirius
• Spotify
• YouTube
• Captivate
• 11 Labs
• Paleo Valley

Links referenced in this episode:

• SethGoldstein Me
• Goldstein Media
• Podcast Mastery

Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game.

Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into:

Learn how to identify and exploit gaps in your marketing funnel, especially in that crucial middle stage between initial interest and sales-ready leads. Brandi reveals:

• Why focusing solely on top-of-funnel activities isn't enough
• The importance of nurturing leads beyond just a few emails
• How even small improvements in conversion rates can yield significant results

Discover tactics for reaching all stakeholders involved in B2B purchasing decisions, including:

• Targeting often-overlooked members like IT professionals and CFOs
• Leveraging ad targeting and SDR outreach to expand your reach
• Personalizing your approach based on each stakeholder's role and concerns

Get the inside scoop on how artificial intelligence is transforming the B2B landscape:

• Using AI for enhanced research and personalization
• Implementing AI agents to streamline workflows
• Balancing automation with human oversight for optimal results

Brandi offers valuable advice for marketers looking to keep pace with evolving trends:

• The importance of experimenting with AI in low-risk scenarios
• Why human connection is making a comeback in the age of automation
• How focusing on marketing fundamentals can yield surprising results

Whether you're a seasoned B2B marketer or just starting out, this episode is packed with actionable insights to help you attract, convert, and retain customers more effectively. Tune in to learn how to navigate the intersection of strategy, creativity, and technology in modern B2B marketing.

Links referenced in this episode:

• LinkedIn
• Revenue Rehab live

Companies mentioned in this episode:

• Integra
• Tegrita
• ZoomInfo
• Demandbase

In today's digital landscape, marketers face a whirlwind of challenges - from navigating cultural shifts to leveraging cutting-edge tech. How can we stay ahead of the curve without stumbling into PR disasters?

I sat down with Dominic Scafidi, marketing consultant and business development lead at Logical Media Group, to explore the intersection of marketing, politics, and technology. We dug into some meaty topics that are reshaping our industry:

Dominic shared insights on:

• Why some brands are embracing "adversarial marketing"
• The pitfalls of chasing trends vs. staying authentic
• How local engagement can build genuine connections

We discussed the rapid evolution of AI and its impact:

• Federal regulations on the horizon
• Ethical concerns as AI capabilities expand
• Safeguarding human creativity in key marketing areas

An unexpected but crucial topic:

• The link between AI advancement and energy demands
• The resurgence of nuclear power for tech innovation
• Balancing progress with safety concerns

Dominic revealed his top picks:

• How Apollo.io is revolutionizing B2B outreach
• Leveraging LinkedIn for marketing insights
• The value of diverse information sources

We wrapped up with predictions for the future:

• Potential paths for AI development
• Concerns about misinformation and "headless content"
• The importance of authenticity in a bot-driven world

This episode is packed with actionable insights for marketers navigating our rapidly changing landscape. Whether you're curious about AI ethics, nuclear power's role in tech, or simply how to stay ahead of marketing trends, you'll find plenty to chew on.

So grab your favorite brew (iced coffee, anyone?) and join us for a thought-provoking discussion on the future of marketing in our increasingly complex world.

Links referenced in this episode:

• Logical Media Group
• Politics People
• substack
• Independent
• TikTok

Companies mentioned in this episode:

• Logical Media Group
• Nespresso
• Keurig
• Wendy's
• Bud Light
• Apollo
• HubSpot