Episodios

  • Surviving Marketing With Menopause: Wizz Selvey on Women's Health & Leadership | Marketing Podcast
    Mar 10 2026

    In this episode of Digital Cheesecake, we’re joined by Wizz Selvey, founder of Valerie, to talk about navigating perimenopause while leading, building, and performing in demanding marketing careers.


    A hot topic as we come down from International Women's Day.


    Women are often expected to manage symptoms quietly while continuing to perform at the same level professionally but Wizz is challenging that silence.


    We explore the stigma surrounding menopause at work, what conversations are still missing, and how leadership evolves when your health and priorities shift.


    Topics covered in this episode include:


    • The moment Wizz decided to start Valerie

    • Why menopause is still rarely discussed in the workplace

    • Performing at work while managing symptoms

    • What people don’t talk about enough with perimenopause

    • Building a brand in the women’s health space

    • How leadership evolves over time


    If you’re interested in marketing leadership, career longevity, and the realities women face in the workplace, this is an important conversation.


    #menopause #womenshealth #IWD #IWD2026 #internationalwomensday #perimenopause

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    36 m
  • Running a Marketing Agency & Preparing for Maternity | Marketing Podcast
    Mar 3 2026

    Ellie is weeks away from giving birthm and simultaneously trying to hand over her entire business.


    In this weeks episode of Digital Cheesecake, we talk a topic close to our hearts, a raw and honest episode from Ellie on preparing for maternity as a marketing director.


    We discuss:


    -Handing your business over

    -Finding that unicorn hire

    -Maternity Leave Guilt

    and much more


    Is there ever a “right” time to have a baby as a founder?

    Or do you just jump and adapt?


    🎧 Stream this episode now on:

    YouTube: https://youtu.be/qrAJCYdC7Ao

    Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

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    19 m
  • Stop Making This Founder Mistake: Bootstrap vs Investment Debate | Marketing Podcast
    Feb 24 2026

    Every Founder comes to this decision...


    In this weeks episode of Digital Cheesecake, we talk:

    When should you bootstrap and when does investment actually make sense? The real trade-offs between funding and freedom.


    “If you’re going to invest that money, just don’t expect to see it"

    🎧Stream this episode now on:


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    14 m
  • The 2026 Marketing Trends You Need To Be Testing | Marketing Podcast
    Feb 17 2026

    What’s actually happening in marketing right now?

    In this episode of Digital Cheesecake, Sarah, Ellie & Jack break down the real trends shaping 2026:

    Budgets are shrinking.

    Digital costs are rising.

    And AI is integrated into almost every platform.


    #marketing #marketingtrends #marketingideas #marketing #digitalmarketing

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    15 m
  • The Truth About Marketing Jobs in 2026 | Marketing Podcast
    Feb 10 2026

    In this episode of Digital Cheesecake, we unpack the reality of marketing recruitment in 2026.

    From the return of senior roles (with a twist), to salary compression, longer hiring cycles, and the growing demand for hands-on leaders, this conversation is a must-watch for marketers and founders alike.

    We cover:

    Why £150k+ roles are still rare

    Mid-level roles becoming hyper-competitive

    Why CMOs are already job-hunting

    The rise of FTCs and contract work

    Global hiring trends (UK vs US vs APAC)

    Why grit and adaptability now matter more than titles ⏱️


    🎧Stream this episode now:

    YouTube: https://youtu.be/t9KHHw3bvRk

    Spotify: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616


    #marketingpodcast #marketingjobs #marketingcareers #gettingajob #hiring #careers #levelup

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    21 m
  • From Marketing Director To Founder: What No One Tells You | Marketing Podcast
    Feb 3 2026

    The move from Marketing Director to Founder is becoming more common but the reasons behind it aren’t always obvious.

    In this episode, we break down the reality of leaving a senior marketing role to start your own business, including:

    • Why some marketers feel pushed rather than pulled

    • The difference between freedom and full ownership

    • What the first year actually looks like

    • How to know if starting a business is right for you

    This isn’t a motivational episode , it’s an honest look at the trade-offs senior marketers need to consider before making the jump.;


    🎙️Stream episode now on our other platforms:



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    35 m
  • The Growth Playbook Fashion CMOs Actually Use | Marketing Podcast
    Jan 27 2026

    What does it take to drive growth as a CMO in fashion?


    John Sadeghipoor, former CMO of Lulu Guinness, joins Digital Cheesecake to share real-world lessons from senior marketing leadership roles across fashion, beauty and consumer brands.


    🔥 In this episode, we cover:

    • The strategies that actually scale fashion brands

    • How to build and structure high-performing marketing teams

    • In-house vs agency models, what works and when

    • Leadership roadblocks CMOs face

    • What’s next for content, creative and AI


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    41 m
  • From McKinsey to Global CMO | Marketing Podcast
    Jan 20 2026

    What does it take to lead marketing for a global brand operating across 70+ markets?


    In this episode of Digital Cheesecake, Nikos Bartzoulianos, Group CMO at Electrolux (2024-2025) , joins the team to share lessons from senior leadership roles.


    🔥 In this episode, we cover:

    • Scaling brands across global markets

    • Turning functional brands into lifestyle brands

    • Leadership challenges at enterprise scale

    • Preparing for the CMO role ...what really matters


    Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

    Quillbot: https://try.quillbot.com/4hew88esymv8

    Trainual: https://start.trainual.com/aecgw0yogmw7

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    47 m