The Growth Playbook Fashion CMOs Actually Use | Marketing Podcast

What does it take to drive growth as a CMO in fashion?

John Sadeghipoor, former CMO of Lulu Guinness, joins Digital Cheesecake to share real-world lessons from senior marketing leadership roles across fashion, beauty and consumer brands.

🔥 In this episode, we cover:

• The strategies that actually scale fashion brands

• How to build and structure high-performing marketing teams

• In-house vs agency models, what works and when

• Leadership roadblocks CMOs face

• What’s next for content, creative and AI

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